Record number of companies achieve TAG Certified status as ABC sees 15% growth on awarded seals

TAG, a leading global initiative, works to combat criminal activity and foster trust within the digital advertising landscape. Its certification programs - which include Brand Safety Certified (BSC), Certified Against Fraud (CAF) and Certified Against Malware (CAM) - have been developed to address cross-industry supply chain challenges around these complicated issues.

According to TAG, a record 32 companies achieved TAG Platinum' status with three or more seals, and 218 companies achieved at least one TAG certification.

For ABC, we're proud to see a 15% increase YoY on seals being issued to our clients. For brand safety, we now audit 74% of independently certified companies, and across all seals that are audited we have a leading share of 57%.

As an approved TAG auditor, we deliver an independent and reliable assessment that ensures participating companies adhere to TAGs industry best practices. By undergoing our audits, companies show they can:

Demonstrate good practices

Identify operational efficiencies

Enhance trust and transparency

Congratulations to all our clients for successfully completing our audits and achieving TAG certification:

Activision Blizzard Media INCA Omnicom Media Group Ireland

Adloox Initiative Opera Ads DSP

Amnet Integral Ad Science Orangeclickmedia

Audience Store IPG Mediabrands Outbrain Inc.

Auto Trader Limited John Ayling & Associates Precise TV

Bauer Media Kinesso Quantcast

Bidstack King.com Ltd. Reach

Blis KNOREX Reprise Digital

Carat LiveScore Rezonence

Conde Nast LoopMe Samsung Ads

Core m/SIX Scoota

Crimtan MAGNA GLOBAL Sharethrough Inc.

Dailymotion Advertising Inc. Mail Metro Media Sky

Dentsu Aegis Network Mantis Spotify

Epsilon/Conversant Matterkind Stagwell Global MDC -Assembly

Essence Global Limited MediaCom Teads

Evening Standard MediaCom North Telegraph Media Group Limited

Exponential Interactive d/b/a VDX.tv Merkle The 7Stars

Fifty Technology Meta The Irish Times

Financial Times Mindshare The Trade Desk

Finecast MiQ TikTok

Global Mobsta Inc TripleLift

GroupM Moloco Universal McCann Worldwide

Guardian Nano Interactive GmbH Unruly

GumGum Nasmedia Venatus

Havas Media Nativo Vevo

Haymarket Neo Media World Walk in Media

hellomagazine News Corp UK & Ireland Limited Wavemaker Global

Illuma OctaveAudio Xaxis

Immediate Media Omnicom Media Group Yahoo

Mike Zaneis, President & CEO of TAG, said,

ABC's independent audit supports TAGs mission to strengthen safety and transparency in digital advertising. Cross-industry collaboration with experts like ABC is essential as we work together to build greater trust in the digital advertising supply chain.

Simon Redlich, Chief Executive at ABC, said,

We applaud our clients for completing our independent audit and achieving their TAG Seals. Their commitment to transparency and accountability raises standards across the digital ecosystem, helping to make it a safer place for everyone to trade advertising online.

For further information about our TAG services please visit our main TAG webpage

LINK:	https://www.abc.org.uk/news/general/record-number-of-companies-achieve...
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