Trinity Mirror Regional Publications

At 12 noon today, Trinity Mirror will release monthly ABC figures for their daily regional publications for the first time. A total of 14 Trinity Mirror titles serving key city locations across Britain will now release their ABC circulation figures on a monthly basis providing buyers valuable additional ABC data for these important titles.

The titles involved are The Journal, Newcastle Chronicle, Teesside Gazette, Sunday Sun, Huddersfield Examiner, Manchester Evening News, Liverpool Echo, Daily Post, Birmingham Mail, Coventry Telegraph, Sunday Mercury, South Wales Echo, Western Mail and Wales on Sunday. Previously these publications reported every six months.

In the coming months Trinity Mirror will also be releasing ABC Multi-platform Certificates for each of these key brands delivering a clear picture of the print and web audiences that they command.

The provision of more frequent ABC figures is welcomed by buyers. Steve Goodman, Managing Director Print Trading, Group M, said of the move: It's great news that Trinity Mirror is moving to monthly reporting for its daily titles. As a buyer it's imperative that we have timely accurate industry-agreed data at our fingertips so we can provide the best options for our clients.

In a separate move ABC is also delighted to be appointed by Trinity Mirror as the circulation auditor for its stable of National Newspapers. Simon Redlich ABC's Group Executive Director, Audit, Finance & ICT said of the move ABC is proud of its media auditing services, our experienced team is chosen as the preferred media auditor by the majority of our members and we are pleased to welcome these prestigious titles to our client list.

Alan Tyldesley, Trinity Mirror, comments: We are pleased to be leading the way in the regional press by providing monthly ABC figures. In the coming months well also be adding our regional digital figures. On a separate note we are delighted to extend our relationship with ABC so that they now also audit our national titles.

Jerry Wright, Chief Executive, ABC comments; At ABC we are very focussed on offering new ways for media owners to report industry-standard data and on responding rapidly to member requests. This is a great example of excellent team working achieving a very speedy result.

Jan Pitt, Group Executive Director Client Services, ABC, comments; I am delighted that TM have both chosen to report these titles on a monthly basis and also that they have chosen ABC as the auditor of their Nationals. This is a good news story for Trinity Mirror as a company and is an illustration of the strength of the Regional press as a whole.

LINK:	http://www.abc.org.uk/-News-And-Views-/News/Trinity-Mirror-Regional-Pu...
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