AMSTERDAM, IBC 2016, September 7, 2016 At the annual IBC conference in Amsterdam this week, a full scope of industry players spanning the pay TV, OTT and media landscape are gathered to share and explore the latest innovations driving strategies for creation, management and delivery of entertainment content.
A common interest among most conference goers is the evolving consumer experience, and how to meet demands for what consumers what to watch on connected devices. Consumers want to watch their favorite sporting events, movies and shows with a reliable, fast connection, and with the best picture quality possible, i.e. in 4K if they can get it.
According to the SNL Kagan's 2016 global 4K/UHD industry report, most service providers and content producers say the majority of consumers are willing to pay more to watch live sports and early release movies in 4K to get the full-on, immersive experience. Much like people were willing to pay more for high definition (HD) services years ago, SNL Kagan's report concludes that 4K is the next evolution that will eventually replace what is known today to be high def.
4K: The Clear Picture
4K / ultra-high-definition (UHD) content is making a true impact with viewers worldwide, who are streaming it on connected mobile devices and TVs. People seem happy to stay and pay' their service provider who can offer them more of what they love.
The Cisco VNI Forecast 2015 2020 predicts that by 2020, more than 40 percent of connected flat-panel TV Sets will be 4K. The study also expects that 4K IP VoD will account for 21 percent of global VoD traffic in 2020.
Cisco provides a breadth of technology solutions to help enable scalable 4K video processing and improved screen resolution including middleware, 4K encoders, headend technology, and 4K video content security solutions including streaming piracy prevention (SPP), and piracy analytics.
Today we are showcasing significant progress made by our leading global service provider customers to offer consumers the 4K immersive entertainment experience, said Conrad Clemson, senior vice president, general manager, Service Provider Video Software, Cisco. 4K is on everyone's agenda, and we are helping make it a reality.
Highlights include:
beIN, who offers advanced sports and entertainment video experiences to their viewers across 20+ countries in the Middle East and North Africa (MENA), launched the first satellite receiver to record in 4K to its subscribers, along with a dedicated 4K channel (beIN 4K.)
MTG owned Viasat, who launched its dedicated 4K channel in Sweden to broadcast Olympics coverage in 4K.
We are working closely with Cisco to extend our DTH platform with new services that offer our subscribers a secure, immersive entertainment experience, said Israel Esteban, executive director of technology, beIN MEDIA GROUP. With IP-based VOD, streaming applications and 4K, we offer an added-value proposition for our sports entertainment fans to stay tuned for all the events they want to watch.
TV has been forever changed by 4K, said Bartek Gudowski, chief technology officer, MTG Broadcasting. Broadcasting Olympics coverage in 4K was a monumental event that changed how our viewers connect with sports. Working closely with Cisco to develop the middleware for our UHD STB, we value their expertise and look forward to featuring more live sports events and other sought after programming on the Viasat Ultra HD channel to our dedicated audience in Nordics.
Cisco is architecting the network of the future through virtualization, automation, simplification and programmability. Cisco's leading position globally in cloud, networking, video, mobility and security enables service providers, media and web companies worldwide to reduce costs, speed time-to-market, secure their networks and achieve profitable growth.
Supporting Resources
About beIN MEDIA GROUP
About Viasat
SNL Kagan / Irdeto 2016 Global 4K/UHD Industry Survey
Follow Cisco news and activities at IBC in Amsterdam on Twitter via @CiscoSPVideo and #IBCshow
Subscribe to Ciscos SP360 feed
RSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.html
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products, and partners help society securely connect and seize tomorrows digital opportunity today. Discover more at newsroom.cisco.com and follow us on Twitter at @Cisco.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Ciscos trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
AMSTERDAM, IBC 2016, September 7, 2016 At the annual IBC conference in Amsterdam this week, a full scope of industry players spanning the pay TV, OTT and media landscape are gathered to share and explore the latest innovations driving strategies for creation, management and delivery of entertainment content.
