
In 1999, fans lined up at Blockbuster to rent chunky VHS tapes of The Matrix. Y2K preppers hoarded cash and canned Spam, fearing a worldwide computer crash. Teens gleefully downloaded Britney Spears and Eminem on Napster.
But amid the caffeinated fizz of turn-of-the-millennium tech culture, something more transformative was unfolding.
The release of NVIDIA's GeForce 256 twenty-five years ago today, overlooked by all but hardcore PC gamers and tech enthusiasts at the time, would go on to lay the foundation for today's generative AI.
The GeForce 256 wasn't just another graphics card - it was introduced as the world's first GPU, setting the stage for future advancements in both gaming and computing.
With hardware transform and lighting (T&L), it took the load off the CPU, a pivotal advancement. As Tom's Hardware emphasized: [The GeForce 256] can take the strain off the CPU, keep the 3D-pipeline from stalling, and allow game developers to use much more polygons, which automatically results in greatly increased detail.
Where Gaming Changed Forever For gamers, starting up Quake III Arena on a GeForce 256 was a revelation. Immediately after firing up your favorite game, it feels like you've never even seen the title before this moment, as the enthusiasts at AnandTech put it,
The GeForce 256 paired beautifully with breakthrough titles such Unreal Tournament, one of the first games with realistic reflections, which would go on to sell more than 1 million copies in its first year.
Over the next quarter-century, the collaboration between game developers and NVIDIA would continue to push boundaries, driving advancements such as increasingly realistic textures, dynamic lighting, and smoother frame rates - innovations that delivered far more than just immersive experiences for gamers.
NVIDIA's GPUs evolved into a platform that transformed new silicon and software into powerful, visceral innovations that reshaped the gaming landscape.
In the decades to come, NVIDIA GPUs drove ever higher frame rates and visual fidelity, allowing for smoother, more responsive gameplay.
This leap in performance was embraced by platforms such as Twitch, YouTube Gaming, and Facebook, as gamers were able to stream content with incredible clarity and speed.
These performance boosts not only transformed the gaming experience but also turned players into entertainers. This helped fuel the global growth of esports.
Major events like The International (Dota 2), the League of Legends World Championship, and the Fortnite World Cup attracted millions of viewers, solidifying esports as a global phenomenon and creating new opportunities for competitive gaming.
From Gaming to AI: The GPU's Next Frontier As gaming worlds grew in complexity, so too did the computational demands.
The parallel power that transformed gaming graphics caught the attention of researchers, who realized these GPUs could also unlock massive computational potential in AI, enabling breakthroughs far beyond the gaming world.
Deep learning - a software model that relies on billions of neurons and trillions of connections - requires immense computational power.
Traditional CPUs, designed for sequential tasks, couldn't efficiently handle this workload. But GPUs, with their massively parallel architecture, were perfect for the job.
By 2011, AI researchers had discovered NVIDIA GPUs and their ability to handle deep learning's immense processing needs.
Researchers at Google, Stanford and New York University began using NVIDIA GPUs to accelerate AI development, achieving performance that previously required supercomputers.
In 2012, a breakthrough came when Alex Krizhevsky from the University of Toronto used NVIDIA GPUs to win the ImageNet image recognition competition. His neural network, AlexNet, trained on a million images, crushed the competition, beating handcrafted software written by vision experts.
This marked a seismic shift in technology. What once seemed like science fiction - computers learning and adapting from vast amounts of data - was now a reality, driven by the raw power of GPUs.
By 2015, AI had reached superhuman levels of perception, with Google, Microsoft and Baidu surpassing human performance in tasks like image recognition and speech understanding - all powered by deep neural networks running on GPUs.
In 2016, NVIDIA CEO Jensen Huang donated the first NVIDIA DGX-1 AI supercomputer - a system packed with eight cutting-edge GPUs - to OpenAI, which would harness GPUs to train ChatGPT, launched in November 2022.
In 2018, NVIDIA debuted GeForce RTX (20 Series) with RT Cores and Tensor Cores, designed specifically for real-time ray tracing and AI workloads.
This innovation accelerated the adoption of ray-traced graphics in games, bringing cinematic realism to gaming visuals and AI-powered features like NVIDIA DLSS, which enhanced gaming performance by leveraging deep learning.
Meanwhile, ChatGPT, launched in 2022, would go on to reach more than 100 million users within months of its launch, demonstrating how NVIDIA GPUs continue to drive the transformative power of generative AI.
Today, GPUs aren't only celebrated in the gaming world - they've become icons of tech culture, appearing in Reddit memes, Twitch streams, T-shirts at Comic-Con and even being immortalized in custom PC builds and digital fan art.
Shaping the Future This revolution that began with the GeForce 256 continues to unfold today in gaming and entertainment, in personal computing where AI powered by NVIDIA GPUs is now part of everyday life - and inside the trillion-dollar industries building next-generation AI into the core of their businesses.
GPUs are not just enhancing gaming but are designing the future of AI itself.
And now, with innovations like NVIDIA DLSS, which uses AI to boost gaming performance and del
North America Stories
17/02/2026
A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...
17/02/2026
Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts
ESPN (+86%) and FOX News Channel (+17%) Combin...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/02/2026
As the FCC explores a potential clawback of Upper C-Band spectrum currently used for broadcast distribution, BCNEXXT is working with broadcasters and operators ...
17/02/2026
Qube Cinema announces the acquisition of the business of Arts Alliance Media (AA...
17/02/2026
Back to All News
Unveiling What's Next on Netflix for Australia and New Zealand in 2026
Entertainment
17 February 2026
GlobalAustraliaNew Zealand
Link ...
17/02/2026
Back to All News
WBD Files Definitive Proxy Statement and Schedules Special Mee...
16/02/2026
The production infrastructure scaled seamlessly from regular-season games to the...
16/02/2026
The operations team reimagined traditional workflows were reimagined and built a...
16/02/2026
Once again an in-house operation, the league's network is producing shows fr...
16/02/2026
The league is producing its first All-Star with NBC, Intuit Dome, and, once agai...
16/02/2026
When a customer in London needed a 4K video wall that could take 12G input, the media company found no video wall suppliers that could meet their specs and time...
16/02/2026
Grass Valley, a media and entertainment technology innovator, has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadc...
16/02/2026
Comcast Business announces it is again partnering with NBCUniversal to architect and manage critical components of the linear and digital broadcast for three of...
16/02/2026
Week two of the 2026 Milano Cortina Winter Olympics are underway and crucial to the NBC Sports efforts has been the NEP Group which is providing a full range of...
16/02/2026
The Film Independent Spirit Awards have officially switched things up. This Sund...
16/02/2026
A THAAD interceptor is launched during a successful Missile Defense Agency intercept test (Photo Credit: Missile Defense Agency)...
16/02/2026
Content Vault, the patent-pending content security platform originally developed for the film, television and entertainment industries, has today announced a ma...
16/02/2026
Back to All News
Unscripted Content Producer MEGUMI Signs Exclusive Partnership with Netflix
Entertainment
16 February 2026
GlobalJapan
Link copied to clip...
16/02/2026
Back to All News
Netflix Releases the Second Season of Gangs of Galicia on April 3
Entertainment
16 February 2026
GlobalSpain
Link copied to clipboard
Wat...
16/02/2026
Back to All News
"Unscripted" Producer MEGUMI Signs Exclusive Partnership with Netflix
Entertainment
16 February 2026
GlobalJapan
Link copied to clipboard
...
16/02/2026
The NVIDIA Blackwell platform has been widely adopted by leading inference provi...
15/02/2026
With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound
There'll be a lot new for the 75th NBA All-Star W...
15/02/2026
After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...
15/02/2026
New to NBA coverage, the viewer experience offers several angles in addition to ...
15/02/2026
Coverage features 4X-slo-mo Supracam and Steadicam, Nucleus 4K cameras, closer play-by-play angle, 10 player mics
NBC Sports is in the midst of its first NBA A...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/02/2026
Boston Conservatory Orchestra Helps Peter and Leonardo Dugan Complete Their Dre...
13/02/2026
Olympic Broadcasting Services (OBS) has provided an update on its adoption of the cloud as it continues on its journey to fully migrate to IT-based systems by 2...
13/02/2026
France T l visions has successfully launched France 2 UHD featuring Dolby Vision...
13/02/2026
Partnering with Worldwide Olympic Partner TCL, OBS deploys connected Athlete Mom...
13/02/2026
The men's figure skating long-form program is tonight, and it promises to be an exciting night for fans in the stands, fans at home, and even the production...
13/02/2026
With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound
There'll be a lot new for the 75th NBA All-Star W...
13/02/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
13/02/2026
Teradek announces the launch of RF-X Auto Switcher, a revolutionary appliance designed to deliver flawless, uncompromised signal integrity for the world's m...
13/02/2026
Globecast and Synamedia announces that Pitch International (Pitch), the leading London-based sports marketing agency, has gone live with cloud-based distributi...
13/02/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
13/02/2026
Far from the action in the snow and on the ice, the team controls the production...
13/02/2026
The Daytona 500 is called The Super Bowl of Racing for a reason. Whether it's the culmination to five days of action on the track, the sheer size and scop...
13/02/2026
For the Milano Cortina Games, Olympic Broadcasting Services (OBS) is delivering more than 6,500 hours of content, with more than 900 hours of live action, sprea...
13/02/2026
After 24-year absence, NBC Sports returns to NBA All-Star Weekend with unique ca...
13/02/2026
By Jessica Herndon
We may have just wrapped an unforgettable 2026 Sundance Film...
13/02/2026
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
13/02/2026
The upgrade to a Project 25 network provides state agencies communicating on the Statewide Law Enforcement Radio System flexibility to tailor the network to the...
13/02/2026
Riedel Communications has officially opened a new office in Kuala Lumpur, Malaysia, marking a strategic expansion of its global Customer Success and IT software...
13/02/2026
Two of ES Broadcast Hire's longest-serving employees recently celebrated a decade working for the company.
Annie Breislin, Operations Manager, and Charles ...