Sony Digital Rapids Pixel Power calrec Sony

SVG Sit-Down: Grass Valley's Robert Erickson Plots New Course for Company's Venue Efforts

27/02/2020

SVG Sit-Down: Grass Valley's Robert Erickson Plots New Course for Company's Venue Efforts Priorities are streamlined workflows amid a more complex control room By Kristian Hernandez, Associate Editor

Thursday, February 27, 2020 - 12:44 pm

Print This Story | Subscribe

Story Highlights

In-venue production is on the cusp of a new era. Highly debated topics like HDR and IP are causing in-venue production teams to reconsider habits that are deeply rooted in the past. Many have launched the difficult effort to make their control room compatible with the new practices.

One of the most active technology vendors in the sports-video-production industry, Grass Valley has appointed Robert Erickson to lead its initiatives as the new strategic account manager for sports and venues. Since joining the company in 2008, he has served in a variety of roles, including advanced technology director. Overall, Erickson has more than 21 years of experience in the broadcast and IT markets and is committed to designing solutions based on new and emerging technologies for production facilities.

At Grass Valley since 2008, Erickson will now lead the company's efforts in the sports-venue side of the business.

SVG had the chance to speak with Erickson about his new role with the company, what he's seeing in in-venue production, how the company's recent acquisition by Black Dragon fits into the equation, how Grass Valley's line of products can better serve the community, potential applications coming down the pipeline, and more.

What industry trends are currently happening in the venue space?

We're seeing that the customer experience is driving more-complex facility designs with more-complex graphics packages. These complexities are pushing the quality of the in-venue production higher. That current trend, which is fantastic for the people working inside of the venue, is also driving operations and is significantly changing the details of their roles. In the past, sports-video professionals had to worry about creating only one video feed for the entire facility, but now they have to create multiple feeds: some for the suites, some for multiple banners, some for the main board, and some for other things. It has become a very complicated environment.

What are some solutions that Grass Valley is developing to better serve these needs?

As a vendor, we need to ask how we can develop workflows that allow the staff to create improved content that better engages the fan. We also need to ask how we can create tools that will allow users to pull graphics, switchers, replays, and things of that nature into one simplified, easy-to-use interface. The discussion went from I'm going to buy this switcher or this graphics package because it's the most powerful in the world to How do I obtain a holistic solution that takes all of the equipment and puts it into a user-friendly interface that people can learn while still delivering very high-quality and flexible content?

One of our biggest goals is to streamline these workflows. We're creating software just for stadiums and venue spaces, and we'll be showing some of it at NAB this year.

Is the company interested in playing a role in building an entertainment district that surrounds a venue?

That's something we absolutely want to be involved and actively engaged in. I think one of the most important parts about Grass Valley is that we are an engineering company at our core. It is our job to listen to what our customers want to be able to do and deliver solutions.

We've got 500 engineers working at our company, so a lot of the job of myself and our sales teams is to work with the customers and say, Hey, we get you and understand that you want to bring your fans in earlier and you want them to stay later. What can we do to help create the solutions that you think you need? At the root of it all, that's what we have to be doing.

How does the recent Black Dragon acquisition impact business in Grass Valley's venue sector?

Black Dragon's experience leading companies through digital transition will accelerate the next step in Grass Valley's evolution, enabling us to bring more innovative products to market faster in all of the verticals we serve, including venues.

While the development of new solutions will be accelerated, there will be no reduced focus on existing platforms, which customers have counted on for years for their reliability, dependability, and high performance.

What specific technologies do you foresee happening to in-venue production in the next 12-24 months?

You're going to see a lot with the push of 5G and a lot of higher-quality Wi-Fi being installed into stadiums since what was considered a traditional second-screen experience could very much become a [primary] player now. They're adding more bandwidth for [cellular] capacity and the ability to interact in real time at the facility. For example, we are involved in real-time polling at this one stadium, where they will put up a graphic and ask a trivia question. It's about users texting this service, and then, in real time, we can pull that data and put it back on the screen.

With the addition of LED science and its role on videoboards, the need for higher-quality video, in terms of HDR and UHD, has become very popular. We'll need to help with giving them cameras and image processors in their facility that can capture higher-quality video with better dynamic range, colors, and so forth. It's really important to us because that comes back to being able to deliver a better experience for the fans.
LINK: https://www.sportsvideo.org/2020/02/27/svg-sit-down-grass-valleys-robe...
See more stories from svg

Most recent headlines

04/04/2020

WideOrbit Works Remotely: Spotlight on Suzi Gomez, Sales Engineer

The world of work has changed dramatically over the last few weeks, with social distancing measures and shelter-in-place orders forcing many people to work from...

04/04/2020

Coronavirus crisis - EBU calls on governments to uphold independence of Public Service Media

Coronavirus crisis - EBU calls on governments to uphold independence of Public S...

04/04/2020

TRIBECA FILM FESTIVAL , PRESENTED BY AT&T, TO DEBUT SELECT PROGRAMMING ONLINE, BRINGING AUDIENCES & STORYTELLERS TOGETHER

Art available for use: https://tribeca1.box.com/s/i9drp5hr3xwukkzavucbhqc8c1aksu...

04/04/2020

Week 2 line up revealed | ISPCC/CHILDLINE Live music event

ISPCC / CHILDLINE in association with RT 2FM, along with some of Ireland's top artists have come together to present a two week long digital live music eve...

04/04/2020

Sense and Sensibility, Calamity Jane, Oliver!, Mrs. Doubtfire, Casablanca, Spartacus and a wealth of classic films to broadcast on RT

RT has announced additional matinee movie slots to the weekend TV schedule star...

04/04/2020

Grande Centre Point Hotel Elevates the Luxury Experience With HARMAN Professional Solutions

April 03, 2020 PATTAYA, Thailand-AV integrator Mahajak Development Co., Ltd., r...

04/04/2020

NAB's COVID-19 PSA Campaign Continues Receiving Historic Promotion on Local Radio, TV

NAB's COVID-19 PSA Campaign Continues Receiving Historic Promotion on Local ...

04/04/2020

MaaS Datasheet

-- MaaS Datasheet Our Media Focused Hybrid Cloud Storage platforms meet the tactical and strategic needs of many stakeholders and bring economic and operatio...

04/04/2020

Established French publishers join Dailymotion in an effort to avoid network saturation

Paris, 2 April, 2020 - To prevent network saturation during the COVID-19 pandemi...

03/04/2020

Why newsroom production has to adapt NOW to the new normal

Fierce competition for viewers along with a rapidly changing multiplatform environment has put newsrooms under immense stress. In the space of just a few weeks,...

03/04/2020

VEON appoints Alexander Torbakhov as Beeline Russia CEO

Amsterdam, 3 April 2020 - VEON Ltd. (NASDAQ and Euronext Amsterdam: VEON), a leading global provider of connectivity and digital services, announces the appoint...

03/04/2020

A Statement on Coronavirus

Arts Alliance Media (AAM) is closely monitoring the ever-evolving Coronavirus situation and following all advice issued by the World Health Organisation. The s...

03/04/2020

Changing attitudes of viewers and listeners revealed

Changing attitudes of viewers and listeners revealed Add to Your Pages 03 April 2020 TV and radio programmes that are unsuitable for children, or which ...

03/04/2020

Eva Wimmers Named NativeWaves CEO

SALZBURG, Austria-NativeWaves GmbH has announced that Eva Wimmers is joining the broadcast technology company as its new CEO. Wimmers was most recently the pre...

03/04/2020

Remote Broadcast Ops Now Needed for Broadcasters, Zixi Finds

WALTHAM, Mass.-More than half of the executives from 80 leading media industry companies attending a webinar on remote monitoring and broadcast operations this ...

03/04/2020

Sugawara Tapped as Media Links CEO

KAWASAKI, Japan-Tsukasa Sugawara is moving up from his previous position of CTO of Media Links to replace John Dale III as the company's new CEO, effective ...

03/04/2020

FCC: Networks Usage Surges 35%, Providers Meeting Demand

WASHINGTON-As network usage has seen high increases over the last few weeks because of stay-at-home policies related to the coronavirus pandemic, network provid...

03/04/2020

G&D North America Adds Lopez, Welkie to Team

BURBANK, Calif.-G&D North America has announced two new hires: first, Jamie Lopez as an application engineer, and second, Joe Welkie as the new marketing manage...

03/04/2020

47 years later, making a phone call seems more important than ever

While we may not be able to see our friends and family in person, we're still reminded of how important it is to communicate and stay connected. Whether it ...

03/04/2020

MIPTV ONLINE+ EXTENDS SERVICE THROUGH 10 APRIL 4000 DELEGATES ACCESS PLATFORM IN FIRST 4 DAYS

Paris, 2 April 2020 Reed MIDEM today announces a week-long extension of its MI...

03/04/2020

Staying Inspired During Isolation

How being curious can keep you creative in isolation by Danielle Danz' Johnson A bit about myself: I make music under the moniker of Computer Magic. I...

03/04/2020

SVG SportsTech On Demand: Cobalt Digital's Chris Shaw on Recent Project Launches

SVG SportsTech On Demand: Cobalt Digitals Chris Shaw on Recent Project Launches ...

03/04/2020

SVG SportsTech On Demand: Teradek's Jon Landman on Adjusting Streaming Solutions to Current Climate

SVG SportsTech On Demand: Teradeks Jon Landman on Adjusting Streaming Solutions ...

03/04/2020

SVG SportsTech On Demand: Comrex's Chris Crump on Solutions for Broadcasting in an Era of Social Distancing

SVG SportsTech On Demand: Comrexs Chris Crump on Solutions for Broadcasting in a...

03/04/2020

SVG SportsTech On Demand: Kyle Evans on How Seagate Powered by Tape Ark Solutions Serves as On-Ramp to the Cloud

SVG SportsTech On Demand: Kyle Evans on How Seagate Powered by Tape Ark Solution...

03/04/2020

Seen on Screen: NBC Sports Joins Virtual Racing Circuit With IndyCar, Short Track iRacing Challenge; SEC Network's Marty & McGee To Return April 4

Seen on Screen: NBC Sports Joins Virtual Racing Circuit With IndyCar, Short Track iRacing Challenge; SEC Network's Marty & McGee To Return April 4 By Kri...

03/04/2020

Coronavirus Update: English Premier League Suspends Season Indefinitely; MLL, WNBA To Delay Start of Play

Coronavirus Update: English Premier League Suspends Season Indefinitely; MLL, WN...

03/04/2020

BT Sport Radicalizes Channel Operation With Decentralized Remote Production

BT Sport radicalises channel operation with decentralised remote production Distributed team producing all content plus seven topical programmes for todays aud...

03/04/2020

Sony World Photography Awards ZEISS Photography Award 2020: Shortlist and winner announced

Sony and the World Photography Organisation are pleased to announce KyeongJun Ya...

03/04/2020

Techtel Announces First Release of Inflo; the New Way We Integrate

Sydney, 31 March 2020 - Techtel, Asia-Pacific's leading broadcast systems integrator has developed an integrated browser-based software solution for the Tas...

03/04/2020

Techtel Continues to Operate As Usual During COVID-19 from Remote Offices

During the COVID19 pandemic Techtel is continuing to operate with staff working in remote offices. Our business has not stood down any staff and we continue to ...

03/04/2020

ITV to air BGT spin off in first show to be made exclusively for the ITV Hub

ITV to air BGT spin off in first show to be made exclusively for the ITV Hub ITV has commissioned a brand-new Britain's Got Talent spin off, Britain's ...

03/04/2020

Keyboard Meets Power Chords

Hey keyboard players! Do you feel kind of left out because of the cool guitar amps that Studio One added in version 4.6? Well, this week's tip is all about ...

03/04/2020

Eva Wimmers appointed NativeWaves CEO

Wimmers has more than 24 years industry experience By Dan Meier Published: April 3, 2020 Wimmers has more than 24 years' industry experience target=_...

03/04/2020

Louisiana Stations Partner on Songs From Home'

The Gray Television stations in Louisiana are working together on a series of statewide virtual concerts under the title Louisiana Rising: Songs From Home. The ...

03/04/2020

Standard General Increases Tegna Stake to Nearly 12%

Activist investor Standard General on Friday said it has increased its stake in Tegna to 12%, a 20% increase. Standard General, which is mounting a proxy fight...

03/04/2020

April 03, 2020

Clues to COVID-19 coronavirus's vulnerability emerge from an antibody against SARS A Scripps Research study reveals a likely site of vulnerability on the SA...

03/04/2020

Tone Projects launch mastering compressor

Unisum plug-in offers flexibility in abundance Danish software boffins Tone Projects are vying for a spot at the end of your signal chain, with a new master...

03/04/2020

Infront's Amikam Kranz discusses media rights in a COVID 19 world

Infronts Amikam Kranz discusses media rights in a COVID 19 world posted: 03/04/2020 Game plan for sports broadcasting and rights' holders: Sports broa...

03/04/2020

April 02, 2020

New website aggregates global COVID-19 research to boost data usability for all Developed collaboratively by several Scripps Research teams, Outbreak.info seeks...

03/04/2020

Imagen Extends its Relationship with PA Media to Enhance the News Agency's Video Offering

Imagen Extends its Relationship with PA Media to Enhance the News Agencys Video ...

03/04/2020

ETC and High End Systems turn focus to education

ETC and High End Systems turn focus to education posted: 03/04/2020 As many theatres, live events, and productions across the world faced closings and unc...

03/04/2020

Ross Video Acquires Coiron Inc.

Ross Video Acquires Coiron Inc. posted: 03/04/2020 Ross Video is pleased to announce it has acquired the US-based technology company Coiron, Inc. Located in...

03/04/2020

Media Links Appoints Tsukasa Sugawara as new CEO

Media Links Appoints Tsukasa Sugawara as new CEO posted: 03/04/2020 Media Links, manufacturer and pioneer in Media over IP transport technology, has appoint...

03/04/2020

PEBBLE BEACH SYSTEMS SUPPORTS INTERNATIONAL BROADCASTERS THROUGH CORONAVIRUS CRISIS

PEBBLE BEACH SYSTEMS SUPPORTS INTERNATIONAL BROADCASTERS THROUGH CORONAVIRUS CRI...

03/04/2020

BritBox lands on LG, Nat Geo on NOW TV and more

TVBEurope rounds up the new channel arrivals on streaming platforms and devices By Dan Meier Published: April 3, 2020 TVBEurope rounds up the new channel a...

03/04/2020

How BT Sport is taking remote production to the next level

Jamie Hindhaugh explains how the broadcaster has changed its workflows to deal with the coronavirus pandemic By Jenny Priestley Published: April 3, 2020 Ja...

03/04/2020

Ross Video acquires visual development company Coiron Inc

Aims to develop a suite of applications for use with the XPression family of real-time motion graphics systems By Jenny Priestley Published: April 3, 2020 ...