Sony Pixel Power calrec Sony

Winners of the 2m Sky Zero Footprint Fund revealed

05/08/2021

Five brands announced as winners of the £2 million sustainable advertising initiative

Here We Flo, OLIO, OVO Energy, Path Financial and Pura have all been recognised for their ability to inspire behaviour change for a better world

Winners were selected by an esteemed judging panel. Each brand has secured a minimum of £250,000 in media value, helping fast-track their sustainable initiatives

The most impactful and creative execution will secure a £1 million campaign later this year

Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million advertising fund set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world.

The five winning brands each displayed both the desire and creative capacity to inspire change, along with values aligned to Sky's own. Sky has committed to go net zero carbon by 2030 and inspire others to join the journey.

Each of the winning businesses has been awarded £250,000 in media value. They will now move into ad production, ahead of a final stage of judging in October which will see the most compelling creative securing a total of £1 million in media value.

All five winning campaigns will be revealed as part of an advertising celebration of sustainability across Sky Media's channels in the run up to the COP26 Climate Change conference in November, of which Sky is a Principal Partner and Media Partner.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer, Sky, said: Business has a key role to play on the journey to a zero-carbon future and at Sky we're using our platform to support those who are working hard to drive positive change.

The Sky Zero Footprint Fund entries showed how many inspiring brands are committed to making a difference. Each of the winning campaigns will captivate audiences whilst delivering a critical message: the world cannot wait.

The five wining businesses are (alphabetically):

Here We Flo

OLIO

OVO Energy

Path Financial

Pura

The winning campaigns were selected by a broad panel of credible and knowledgeable judges with strong views on advertising, creativity and sustainability. Each brand was judged on merit on their creativity (ability to inspire the nation into action), possible impact (the potential to drive behavioural change) and sustainable credibility (commitment as a business to improve future sustainability).

Judges included advertising legend Sir John Hegarty; Su-Mei Thompson, CEO of the Media Trust; Juliet Davenport, Founder and Director of Good Energy; Lindsey Clay, CEO Thinkbox; Stephen Woodford, Chair of the Advertising Association; Jo Coombes, Founder of AdGreen, Gideon Spanier, UK Editor-in-Chief of Campaign and Karen Blackett OBE, Country Manager at WPP & GroupM UK CEO.

Tim Pearson, Managing Director of Sky Media commented, We know that each of our winners can play a key role in encouraging the nation to make small but significant changes. It's exciting that through the process we've unearthed new and disruptive brands giving them a platform to amplify their message through the power of TV.

Here We Flo

Founded in 2013, Here We Flo believes that what we put in our bodies should be as natural as possible, kind to our bodies and kind to the planet. From biodegradable pad liners to organic tampons, all products are vegan and cruelty free and made from 100% organic or natural materials.

Tara Chandra, Founder, Here We Flo, said:

Here We Flo and Hatch London are beyond proud to be one of the five Sky Zero Footprint Fund winners! Here We Flos mission is to make people feel crazy confident about lifes messiest moments (hello, periods!) in a cheeky, empowering and shamelessly natural way. So bringing that approach into millions of homes in the UK is an unprecedented achievement for us, especially as people are becoming more and more conscious of the environmental impact of the products they buy. As companies, were also proud to be part of an initiative that truly celebrates brands who go above and beyond in their sustainability and social impact efforts, offering a platform for products like FLO to gain momentum and be true agents of change in their categories. Its time for healthier, eco-friendlier, adorabler period care to become the norm.

OLIO

OLIO is a free app tackling the enormous problem of waste in our homes by connecting people with their neighbours, so that surplus food and other household items can be given away, not thrown away. OLIO has grown to over 4 million users in five years, and its impact has been widely recognised, most notably by the United Nations who highlighted OLIO as a "beacon for the world in terms of being a scalable solution to the climate crisis. OLIO's community of users have successfully given away over 25 million portions of food and 3 million household items; this has had an environmental impact equivalent to taking 75 million car miles off the road, and has saved 3.8 billion litres of water. Half of all food added to the app is requested in under 21 minutes, and half of all non-food items are requested in under four hours.

Tessa Clarke, Co-founder & CEO of OLIO, commented:

We're absolutely ecstatic to be a Sky Zero Footprint Fund Winner. At OLIO we firmly believe we can make a difference. It was billions of small actions that got us into the climate crisis in the first place, and so surely billions of small actions can help get us out. Working together with Sky, we can't wait to bring OLIO's hard-hitting but empowering message into homes across the UK, and to unleash a clarion call that TV is uniquely placed to deliver.

OVO Energy

OVO Energy was founded in 2009 and redesigned the energy experience to be fair, effortless, green and simple for all customers. Today OVO is on a mission through its sustainability strategy Pl
LINK: https://www.skygroup.sky/en-gb/article/winners-of-the-2m-sky-zero-foot...
See more stories from sky

Most recent headlines

20/11/2025

Rise Awards 2025 Celebrate the Industry's Best

LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...

20/11/2025

Lionsgate, Debmar-Mercury Launch MovieSphere Gold Diginet

SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....

20/11/2025

Clear-Com Unveils New 4-Channel HelixNet Beltpack

ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...

20/11/2025

Kiswe Core Aims to Simplify Cloud-Based Streaming Distribution

NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...

20/11/2025

Dolby Partners Up With Bay Area Super Bowl Host Committee

MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...

20/11/2025

Telus TV+ Expands Distribution to Samsung and LG Smart TVs

STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...

20/11/2025

MLB Strikes Rights Deals With ESPN, NBCUniversal, Netflix

Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive rightsholder of MLB.TV, see regula...

20/11/2025

Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and GenNext All-Stars' Noel

Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...

19/11/2025

Sphere Sound Kicks Up Its Heels at Radio City Music Hall

Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...

19/11/2025

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, and More

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...

19/11/2025

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video Production Layout with the LA Clippers

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...

19/11/2025

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital Trends Report

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...

19/11/2025

Inside Brighton & Hove Albion's Fan-First Media Machine

Inside Brighton & Hove Albion's fan-first media machine By George Bevir Tuesday, November 18, 2025 - 10:10 Print This Story Brighton & Hove Albion'...

19/11/2025

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebuilt David Booth Kansas Memorial Stadium

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...

19/11/2025

Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video-Production Infrastructure

Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...

19/11/2025

MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Peacock Exclusive Game, and More

MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...

19/11/2025

Sabar Bonda (Cactus Pears) Takes a Tender View on Queer Relationships

Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...

19/11/2025

Sundance Institute-Supported Seeds, Apocalypse in the Tropics, Selena y Los Dinos, and More Earn IDA Documentary Awards Nominations

Awards season is heating up, and the International Documentary Association just ...

19/11/2025

L3Harris Breaks Ground on Arkansas Advanced Propulsion Facilities

Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...

19/11/2025

L3Harris and PentenAmio Team to Advance Sovereign Cryptographic Capability and Innovation in the UK, Australia and Canada

L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...

19/11/2025

Multi-year partnership for Calrec and Phoenix Broadcast Solutions

Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...

19/11/2025

The Gauge: Poland | October 2025

October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

Vitec Buys Datapath, Expanding Product Portfolio, Engineering, Support

Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...

19/11/2025

Telestream Unveils ARGUS V2.3 With Live Look Stream Validation

NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...

19/11/2025

Charter Taps AWS for Generative AI Solutions

STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...

19/11/2025

Atomos Adds New Camera Control Features to Ninja TX

TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...

19/11/2025

Berklee's Signature Series Reimagines the Musical and Visual Artistry of Coldplay

Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...

19/11/2025

PlayBox Neo Wraps NAB Show New York 2025 with Big Energy...

PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...

19/11/2025

AAVBR Boosts Event Production Efficiency With Pliant Tech...

AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...

19/11/2025

Calrec gives Phoenix Broadcast Solutions its full support...

In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...

19/11/2025

Popularity of Online Short-Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...

19/11/2025

YES Network, CAMB.AI Strike AI Translation Partnership

NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...

19/11/2025

FCC Releases New Filing Deadlines

WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...

19/11/2025

NFL's Popularity Advances TV Seasonal Viewership Growth

NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...

19/11/2025

MyFree DirecTV Adds Seven New Channels

DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...

19/11/2025

MRMC's Flair Bridge Simplifies Robot Control Across Any Platform

SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...

19/11/2025

FCC Sets Deadlines for 2022 Quadrennial Review

WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve of Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

Rohde & Schwarz collaborates with Broadcom to enable testing and validation of next-gen Wi-Fi 8 chipsets

Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...

19/11/2025

Innato, starring Imanol Arias and Elena Anaya, arrives on Netflix in Spain on December 12

Back to All News Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...

19/11/2025

Guillermo del Toro Sits Down With 'Troll 2' Director Roar Uthaug to Discuss Creatures and Folklore

Back to All News Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...

19/11/2025

A Look Behind Luxembourg's Most Ambitious Broadcast

Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...

19/11/2025

Bay Area Host Committee And Dolby Partner To Deliver Immersive Fan Experiences

November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES During the Week of Football's Biggest Game...

19/11/2025

New RT documentary on the life of former President Michael D. Higgins

Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades Watch Wednesday 19 November at 9:35pm on RT...

19/11/2025

November 18, 2025

Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...

18/11/2025

AGILE: Securing the Future of Independent Journalism

Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...