Five brands announced as winners of the £2 million sustainable advertising initiative Here We Flo, OLIO, OVO Energy, Path Financial and Pura have all been recognised for their ability to inspire behaviour change for a better world
Winners were selected by an esteemed judging panel. Each brand has secured a minimum of £250,000 in media value, helping fast-track their sustainable initiatives
The most impactful and creative execution will secure a £1 million campaign later this year
Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million advertising fund set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world.
The five winning brands each displayed both the desire and creative capacity to inspire change, along with values aligned to Sky's own. Sky has committed to go net zero carbon by 2030 and inspire others to join the journey.
Each of the winning businesses has been awarded £250,000 in media value. They will now move into ad production, ahead of a final stage of judging in October which will see the most compelling creative securing a total of £1 million in media value.
All five winning campaigns will be revealed as part of an advertising celebration of sustainability across Sky Media's channels in the run up to the COP26 Climate Change conference in November, of which Sky is a Principal Partner and Media Partner.
Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer, Sky, said: Business has a key role to play on the journey to a zero-carbon future and at Sky we're using our platform to support those who are working hard to drive positive change.
The Sky Zero Footprint Fund entries showed how many inspiring brands are committed to making a difference. Each of the winning campaigns will captivate audiences whilst delivering a critical message: the world cannot wait.
The five wining businesses are (alphabetically):
Here We Flo
OLIO
OVO Energy
Path Financial
Pura
The winning campaigns were selected by a broad panel of credible and knowledgeable judges with strong views on advertising, creativity and sustainability. Each brand was judged on merit on their creativity (ability to inspire the nation into action), possible impact (the potential to drive behavioural change) and sustainable credibility (commitment as a business to improve future sustainability).
Judges included advertising legend Sir John Hegarty; Su-Mei Thompson, CEO of the Media Trust; Juliet Davenport, Founder and Director of Good Energy; Lindsey Clay, CEO Thinkbox; Stephen Woodford, Chair of the Advertising Association; Jo Coombes, Founder of AdGreen, Gideon Spanier, UK Editor-in-Chief of Campaign and Karen Blackett OBE, Country Manager at WPP & GroupM UK CEO.
Tim Pearson, Managing Director of Sky Media commented, We know that each of our winners can play a key role in encouraging the nation to make small but significant changes. It's exciting that through the process we've unearthed new and disruptive brands giving them a platform to amplify their message through the power of TV.
Here We Flo
Founded in 2013, Here We Flo believes that what we put in our bodies should be as natural as possible, kind to our bodies and kind to the planet. From biodegradable pad liners to organic tampons, all products are vegan and cruelty free and made from 100% organic or natural materials.
Tara Chandra, Founder, Here We Flo, said:
Here We Flo and Hatch London are beyond proud to be one of the five Sky Zero Footprint Fund winners! Here We Flos mission is to make people feel crazy confident about lifes messiest moments (hello, periods!) in a cheeky, empowering and shamelessly natural way. So bringing that approach into millions of homes in the UK is an unprecedented achievement for us, especially as people are becoming more and more conscious of the environmental impact of the products they buy. As companies, were also proud to be part of an initiative that truly celebrates brands who go above and beyond in their sustainability and social impact efforts, offering a platform for products like FLO to gain momentum and be true agents of change in their categories. Its time for healthier, eco-friendlier, adorabler period care to become the norm.
OLIO
OLIO is a free app tackling the enormous problem of waste in our homes by connecting people with their neighbours, so that surplus food and other household items can be given away, not thrown away. OLIO has grown to over 4 million users in five years, and its impact has been widely recognised, most notably by the United Nations who highlighted OLIO as a "beacon for the world in terms of being a scalable solution to the climate crisis. OLIO's community of users have successfully given away over 25 million portions of food and 3 million household items; this has had an environmental impact equivalent to taking 75 million car miles off the road, and has saved 3.8 billion litres of water. Half of all food added to the app is requested in under 21 minutes, and half of all non-food items are requested in under four hours.
Tessa Clarke, Co-founder & CEO of OLIO, commented:
We're absolutely ecstatic to be a Sky Zero Footprint Fund Winner. At OLIO we firmly believe we can make a difference. It was billions of small actions that got us into the climate crisis in the first place, and so surely billions of small actions can help get us out. Working together with Sky, we can't wait to bring OLIO's hard-hitting but empowering message into homes across the UK, and to unleash a clarion call that TV is uniquely placed to deliver.
OVO Energy
OVO Energy was founded in 2009 and redesigned the energy experience to be fair, effortless, green and simple for all customers. Today OVO is on a mission through its sustainability strategy Pl
