The first International Conference Madrid dish to start the plan of promotion of the cinema in Madrid Profesionales e instituciones del sector cinematogr fico y audiovisual, tanto local como nacional e internacional se dar n cita el 14 de noviembre en este encuentro que abordar la actual pol tica de rodajes en Madrid, las medidas para incentivarlos y el impacto econ mico de esta actividad.
The first International Conference Madrid Plat : Rodando en Madrid reunir el pr ximo 14 de noviembre a expertos nacionales e internacionales del sector.
El encuentro, organizado por el rea de Cultura y Deportes y el Foro de Empresas por Madrid, en colaboraci n con la Asociaci n Madrile a Audiovisual, se enmarca dentro del plan de impulso al cine y el audiovisual del Ayuntamiento de Madrid. Un plan que ver triplicado su presupuesto en 2017 hasta alcanzar los 1,2 millones de euros.
The first specific activity within this plan is the celebration of this day Madrid dish a la que asistir n representantes de reconocidas oficinas de rodaje como la City of Toronto, ciudad que se ha convertido en referente en los rodajes en Norteam rica, tomando el relevo de ciudades como Nueva York, o la Film London, una de las m s prestigiosas de Europa. Asimismo, han confirmado su presencia Filming Europe, Spain Film Commission, Film Madrid, ICEX, APPA, CIMA o APCP.
El programa se estructurar en torno a cuatro mesas redondas que abordar n los siguientes temas: an lisis del modelo actual de la pol tica de rodajes en Madrid, medidas para atraer m s rodajes a la ciudad, impacto econ mico, y acciones municipales para incrementar esta actividad.
En ese sentido, en la ciudad de Madrid se realizaron casi 10.000 rodajes de cine, televisi n y publicidad en 2015. Sin embargo, tal y como se al la concejala de Cultura Celia Mayer durante el dise o de los planes para el impulso al cine y el audiovisual en Madrid, aunque esta cifra es importante, la relaci n de Madrid con el cine y del cine con Madrid se debe fortalecer a n m s y una de las claves es agilizar la posibilidad de rodar en nuestra ciudad. Somos muy conscientes de ello y esa es una de las l neas de trabajo que los planes para el cine y el audiovisual van a poner en marcha .
Cinema promotion plan
Para acercar m s la relaci n de la ciudad con el cine, el rea de Cultura y Deportes ha dise ado una estrategia que se centra en cuatro ejes de actuaci n, entre ellos el fomento de los festivales, un cap tulo en el que destaca la apuesta por una mayor proyecci n de Documenta Madrid, que se reforzar y ampliar gracias a un 30 por ciento m s de presupuesto.
Se incluye tambi n la puesta en marcha de una Film Office espec fica del Ayuntamiento, que facilite la interlocuci n y tramitaci n con la productoras nacionales e internacionales que quieren a la capital como escenario de sus pel culas o trabajos publicitarios, y la potenciaci n de Cineteca Madrid como lugar privilegiado para la exhibici n y tambi n como veh culo para hacer llegar el s ptimo arte a todos los barrios de la ciudad.
Aumentar la producci n local es otra de las apuestas municipales. Para ello se facilitar n espacios y recursos municipales para los nuevos creadores y creadoras; se estimular la creaci n de redes locales de iniciativas audiovisuales y se apoyar institucionalmente a este tipo de producciones.
La reconocida cineasta Lola Salvador, Premio Nacional de Cinematograf a, ganadora de un Goya y Medalla de Oro al M rito de las Bellas Artes, es la persona que encabeza la puesta en marcha de estos proyectos. Salvador ser adem s una de las invitadas a la I Jornada Internacional Madrid Plat : Rodando en Madrid que tendr lugar en Cineteca.
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The first International Conference Madrid dish to start the plan of promotion of the cinema in Madrid Profesionales e instituciones del sector cinematogr fico y audiovisual, tanto local como nacional e internacional se dar n cita el 14 de noviembre en este encuentro que abordar la actual pol tica de rodajes en Madrid, las medidas para incentivarlos y el impacto econ mico de esta actividad. 
