Getting the Right Creative Content in Front of the Right Audience
Andy Marken February 6, 2025
0 Comments
Just relax, darlin'. This is the Big Easy. Folks have a certain way o' doin' things down here. Remy McSwain, The Big Easy, 1987, Kings Road Entertainment
It's a poorly kept secret that Hollywood is the center of the universe when it comes to movie/show production.
For years, the major studios controlled the films that would be made, which cinemas got which movies and when; and well, you get the picture.
The town liked that image of 100 percent control of entertainment and it still loves to extoll its successes with red carpets, premiers and award events. But this past year, it has reminded us of Gloria Swanson's famous quote in Sunset Boulevard as a fading silent movie star prepared for her movie comeback.
Source - Paramount
You know, when Norma Desmond said, All right, Mr. DeMille, I'm ready for my close-up.
However, just as with the storyline of Sunset Boulevard, the film and the show industry isn't fading it's just changing.
Yes, fewer projects are actually being made in Hollywood today.
However, the projects - regardless of where they are produced are richer, more diverse and for the most part more entertaining.
In the Americas; studios in Atlanta, New York City, Austin, New Mexico, Vancouver and Toronto as well as south of the border have attracted film and show production.
Challengers was shot in Boston. Beetlejuice Beetlejuice was produced in Vermont. Civil War was done in Atlanta. Hit Man was created in New Orleans. Twisters was filmed in Oklahoma. Longlegs was shot in Vancouver. Joker: Folie a Deux was done in Maine, Massachusetts.
Project owners/producers also have a growing number of international production location options.
Maxxine was filmed in Ireland. The Brutalist was done in Hungary. Kraven the Hunter was filmed in England. The Substance was created in France. Wicked was filmed in England. Venom: The Last Dance was shot in Spain. Gladiator II was created in Europe and Africa. Fall Guy was filmed in Sydney. The Killers was done in France. Kingdom of the Planet of the Apes was shot in Sydney.
New/expanded studio facilities and virtual production sets enable creatives to duplicate/create any location on or off the planet.
Economical, top-notch gear is available everywhere. Focused, well-trained, experienced production personnel are available everywhere and countries from Croatia to Kenya to Thailand are training people in the latest technology, techniques.
Post-production has almost become a non-issue because the internet puts project owners, producers, directors and DITs (digital imaging technicians) in instant touch with their video/sound editors, VFX and other post specialists no matter where they're located.
In addition, project owners and producers have been able to take advantage of city, state, country production financial subsidies and assistance.
Source - Paramount
Once the project is a wrap, studios and project owners now have choices.
Studios and project owners still prefer (actually need) to ensure that their big budget action and superhero movies are shown first in theaters for as long as possible to recover their costs and hopefully produce a profit.
Global Films - New studio facilities, production team training and incentives have opened up opportunities for studios and project owners to develop - and acquire - great video content around the world.
The first target for a film (regardless of where it is produced) is the Americas and Europe because the areas represent the largest movie-viewing markets.
While theater ticket sales have been in a downward trend since 2002, box office receipts have continued to slowly rise because of increased ticket costs and concessions.
According to Statista, box office revenues will reach $38.99B this year with revenue slowly rising 6.5 percent to $53.6B by 2029.
Viewer attendance worldwide is expected to be 1.9B and even show slight increases in the years ahead.
Poorly Kept Secret - It is well known throughout the film industry that regular movie house attendance has dropped over the years and the pandemic only reinforced that shift to home entertainment. Studios have to weigh the benefits of having people in seats in big dark rooms and the marketing value they can provide their streaming services when the project is available online.
With the exception of India, most countries have shown seen overall theater attendance decrease from frequent attendance to infrequently to never as people become more comfortable with the expanding anytime, any screen in-home entertainment viewing opportunities.
It should also be noted that India also has a very robust film industry with Bollywood, Tollywood and Kollywood regularly producing more than four times the motion pictures Hollywood produces annually.
The films are usually shown in India and surrounding countries. It's interesting to note that Indian titles are slowly becoming of interest to theater attendees in other countries, perhaps because of the exposure their projects have received because of global streaming services.
China's film industry created about 1,000 films last year with 80 percent of the viewing being in country.
Major studio executives (Disney, WBD, Paramount) have to make tough calls as to whether their mid to modest projects will get theatrical windows - drastically reduced or go direct to their streaming services. The new focus is obviously to stimulate and increase subscription numbers to impress wall street.
Independent US studios (Sony, Universal, Legendary, Universal, A24, Neon, Lionsgate) though have real options: create projects for the major studios and streaming video services (Netflix, Amazon, Apple) and set their own theatrical calendars or
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/07/2026
David Dvir, 2D founder (left), Sundeep Reddy (center), and Jean-Marc Bouchut (right), both of Zeiss...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
23/07/2026
RT Commercial today announced Honda as sponsor of Today with David McCullagh RT Radio 1, weekdays 9am 11am.
Broadcasting directly after Morning Ireland in ...
23/07/2026
RT News is pleased to announce Barry Gallagher has been assigned as the new journalist covering news from Cork, Kerry and the wider Southern region
Working al...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
Getting the Right Creative Content in Front of the Right Audience 
