Getting the Right Creative Content in Front of the Right Audience
Andy Marken February 6, 2025
0 Comments
Just relax, darlin'. This is the Big Easy. Folks have a certain way o' doin' things down here. Remy McSwain, The Big Easy, 1987, Kings Road Entertainment
It's a poorly kept secret that Hollywood is the center of the universe when it comes to movie/show production.
For years, the major studios controlled the films that would be made, which cinemas got which movies and when; and well, you get the picture.
The town liked that image of 100 percent control of entertainment and it still loves to extoll its successes with red carpets, premiers and award events. But this past year, it has reminded us of Gloria Swanson's famous quote in Sunset Boulevard as a fading silent movie star prepared for her movie comeback.
Source - Paramount
You know, when Norma Desmond said, All right, Mr. DeMille, I'm ready for my close-up.
However, just as with the storyline of Sunset Boulevard, the film and the show industry isn't fading it's just changing.
Yes, fewer projects are actually being made in Hollywood today.
However, the projects - regardless of where they are produced are richer, more diverse and for the most part more entertaining.
In the Americas; studios in Atlanta, New York City, Austin, New Mexico, Vancouver and Toronto as well as south of the border have attracted film and show production.
Challengers was shot in Boston. Beetlejuice Beetlejuice was produced in Vermont. Civil War was done in Atlanta. Hit Man was created in New Orleans. Twisters was filmed in Oklahoma. Longlegs was shot in Vancouver. Joker: Folie a Deux was done in Maine, Massachusetts.
Project owners/producers also have a growing number of international production location options.
Maxxine was filmed in Ireland. The Brutalist was done in Hungary. Kraven the Hunter was filmed in England. The Substance was created in France. Wicked was filmed in England. Venom: The Last Dance was shot in Spain. Gladiator II was created in Europe and Africa. Fall Guy was filmed in Sydney. The Killers was done in France. Kingdom of the Planet of the Apes was shot in Sydney.
New/expanded studio facilities and virtual production sets enable creatives to duplicate/create any location on or off the planet.
Economical, top-notch gear is available everywhere. Focused, well-trained, experienced production personnel are available everywhere and countries from Croatia to Kenya to Thailand are training people in the latest technology, techniques.
Post-production has almost become a non-issue because the internet puts project owners, producers, directors and DITs (digital imaging technicians) in instant touch with their video/sound editors, VFX and other post specialists no matter where they're located.
In addition, project owners and producers have been able to take advantage of city, state, country production financial subsidies and assistance.
Source - Paramount
Once the project is a wrap, studios and project owners now have choices.
Studios and project owners still prefer (actually need) to ensure that their big budget action and superhero movies are shown first in theaters for as long as possible to recover their costs and hopefully produce a profit.
Global Films - New studio facilities, production team training and incentives have opened up opportunities for studios and project owners to develop - and acquire - great video content around the world.
The first target for a film (regardless of where it is produced) is the Americas and Europe because the areas represent the largest movie-viewing markets.
While theater ticket sales have been in a downward trend since 2002, box office receipts have continued to slowly rise because of increased ticket costs and concessions.
According to Statista, box office revenues will reach $38.99B this year with revenue slowly rising 6.5 percent to $53.6B by 2029.
Viewer attendance worldwide is expected to be 1.9B and even show slight increases in the years ahead.
Poorly Kept Secret - It is well known throughout the film industry that regular movie house attendance has dropped over the years and the pandemic only reinforced that shift to home entertainment. Studios have to weigh the benefits of having people in seats in big dark rooms and the marketing value they can provide their streaming services when the project is available online.
With the exception of India, most countries have shown seen overall theater attendance decrease from frequent attendance to infrequently to never as people become more comfortable with the expanding anytime, any screen in-home entertainment viewing opportunities.
It should also be noted that India also has a very robust film industry with Bollywood, Tollywood and Kollywood regularly producing more than four times the motion pictures Hollywood produces annually.
The films are usually shown in India and surrounding countries. It's interesting to note that Indian titles are slowly becoming of interest to theater attendees in other countries, perhaps because of the exposure their projects have received because of global streaming services.
China's film industry created about 1,000 films last year with 80 percent of the viewing being in country.
Major studio executives (Disney, WBD, Paramount) have to make tough calls as to whether their mid to modest projects will get theatrical windows - drastically reduced or go direct to their streaming services. The new focus is obviously to stimulate and increase subscription numbers to impress wall street.
Independent US studios (Sony, Universal, Legendary, Universal, A24, Neon, Lionsgate) though have real options: create projects for the major studios and streaming video services (Netflix, Amazon, Apple) and set their own theatrical calendars or
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
Getting the Right Creative Content in Front of the Right Audience 
