Getting the Right Creative Content in Front of the Right Audience
Andy Marken February 6, 2025
0 Comments
Just relax, darlin'. This is the Big Easy. Folks have a certain way o' doin' things down here. Remy McSwain, The Big Easy, 1987, Kings Road Entertainment
It's a poorly kept secret that Hollywood is the center of the universe when it comes to movie/show production.
For years, the major studios controlled the films that would be made, which cinemas got which movies and when; and well, you get the picture.
The town liked that image of 100 percent control of entertainment and it still loves to extoll its successes with red carpets, premiers and award events. But this past year, it has reminded us of Gloria Swanson's famous quote in Sunset Boulevard as a fading silent movie star prepared for her movie comeback.
Source - Paramount
You know, when Norma Desmond said, All right, Mr. DeMille, I'm ready for my close-up.
However, just as with the storyline of Sunset Boulevard, the film and the show industry isn't fading it's just changing.
Yes, fewer projects are actually being made in Hollywood today.
However, the projects - regardless of where they are produced are richer, more diverse and for the most part more entertaining.
In the Americas; studios in Atlanta, New York City, Austin, New Mexico, Vancouver and Toronto as well as south of the border have attracted film and show production.
Challengers was shot in Boston. Beetlejuice Beetlejuice was produced in Vermont. Civil War was done in Atlanta. Hit Man was created in New Orleans. Twisters was filmed in Oklahoma. Longlegs was shot in Vancouver. Joker: Folie a Deux was done in Maine, Massachusetts.
Project owners/producers also have a growing number of international production location options.
Maxxine was filmed in Ireland. The Brutalist was done in Hungary. Kraven the Hunter was filmed in England. The Substance was created in France. Wicked was filmed in England. Venom: The Last Dance was shot in Spain. Gladiator II was created in Europe and Africa. Fall Guy was filmed in Sydney. The Killers was done in France. Kingdom of the Planet of the Apes was shot in Sydney.
New/expanded studio facilities and virtual production sets enable creatives to duplicate/create any location on or off the planet.
Economical, top-notch gear is available everywhere. Focused, well-trained, experienced production personnel are available everywhere and countries from Croatia to Kenya to Thailand are training people in the latest technology, techniques.
Post-production has almost become a non-issue because the internet puts project owners, producers, directors and DITs (digital imaging technicians) in instant touch with their video/sound editors, VFX and other post specialists no matter where they're located.
In addition, project owners and producers have been able to take advantage of city, state, country production financial subsidies and assistance.
Source - Paramount
Once the project is a wrap, studios and project owners now have choices.
Studios and project owners still prefer (actually need) to ensure that their big budget action and superhero movies are shown first in theaters for as long as possible to recover their costs and hopefully produce a profit.
Global Films - New studio facilities, production team training and incentives have opened up opportunities for studios and project owners to develop - and acquire - great video content around the world.
The first target for a film (regardless of where it is produced) is the Americas and Europe because the areas represent the largest movie-viewing markets.
While theater ticket sales have been in a downward trend since 2002, box office receipts have continued to slowly rise because of increased ticket costs and concessions.
According to Statista, box office revenues will reach $38.99B this year with revenue slowly rising 6.5 percent to $53.6B by 2029.
Viewer attendance worldwide is expected to be 1.9B and even show slight increases in the years ahead.
Poorly Kept Secret - It is well known throughout the film industry that regular movie house attendance has dropped over the years and the pandemic only reinforced that shift to home entertainment. Studios have to weigh the benefits of having people in seats in big dark rooms and the marketing value they can provide their streaming services when the project is available online.
With the exception of India, most countries have shown seen overall theater attendance decrease from frequent attendance to infrequently to never as people become more comfortable with the expanding anytime, any screen in-home entertainment viewing opportunities.
It should also be noted that India also has a very robust film industry with Bollywood, Tollywood and Kollywood regularly producing more than four times the motion pictures Hollywood produces annually.
The films are usually shown in India and surrounding countries. It's interesting to note that Indian titles are slowly becoming of interest to theater attendees in other countries, perhaps because of the exposure their projects have received because of global streaming services.
China's film industry created about 1,000 films last year with 80 percent of the viewing being in country.
Major studio executives (Disney, WBD, Paramount) have to make tough calls as to whether their mid to modest projects will get theatrical windows - drastically reduced or go direct to their streaming services. The new focus is obviously to stimulate and increase subscription numbers to impress wall street.
Independent US studios (Sony, Universal, Legendary, Universal, A24, Neon, Lionsgate) though have real options: create projects for the major studios and streaming video services (Netflix, Amazon, Apple) and set their own theatrical calendars or
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
Getting the Right Creative Content in Front of the Right Audience 
