Adobe Brings Major New Innovations to Video Tools
Brie Clayton April 13, 2023
1 Comment
Today, ahead of the 2023 NAB Show - the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment - Adobe (Nasdaq:ADBE) announced industry-first innovations across its family of video applications, including AI-powered text-based video editing and automated color tone-mapping capabilities in Premiere Pro. In addition, significant GPU acceleration and dozens of workflow enhancements make this the fastest version of Premiere Pro ever released. Adobe is also celebrating 30 years of After Effects, the world's most popular motion design software for video professionals, adding a context-sensitive Properties Panel for enhanced user productivity, consistent color support as well as performance optimizations.
Adobe's latest innovations are designed to address the workflow needs of today's professional editors and motion designers by automating time-intensive tasks, freeing creative professionals to spend more time shaping the stories they want to tell. Adobe also announced new innovations and partnerships that expand Frame.io's industry-leading video collaboration platform to photography and PDF documents.
Today's video professionals are racing to meet insatiable demand for standout content across platforms and surfaces, said Ashley Still, senior vice president, Creative Product Group and Digital Media Growth at Adobe. We are excited to advance workflows and inspire new creative expression with the latest cutting-edge Premiere Pro and After Effects innovations, empowering creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.
Adobe Premiere Pro Text Based Editing: Transcribing footage
Industry Momentum
Adobe's family of video applications has powered editing and visual effects for a record number of box office hits and marquee television shows including Top Gun: Maverick, Black Panther: Wakanda Forever, Missing, Atlanta, and The Bear. This year's Academy Award-winning best picture, Everything Everywhere All at Once, Oscar winner Navalny and nearly two thirds of movies shown at this year's Sundance Film Festival were edited in Premiere Pro. The Academy of Motion Picture Arts and Sciences also recognized Adobe Substance 3D, which has seen rapid adoption in the video industry, for transforming visual effects and animations in movies such as Spider-Man: No Way Home, Dune, Star Wars; Episode IX - The Rise of Skywalker, Frozen 2, Lightyear, Blade Runner 2049, and First Man.
Adobe Premiere Pro Text Based Editing: Transcribing footage
New Innovations
As the demand for content continues to accelerate - doubling over the last two years and expected to grow by five times over the next two years - video creators need tools to deliver high-quality content faster than ever before. Leveraging Adobe Sensei, Adobe's machine learning and AI framework, Premiere Pro and After Effects now streamline video workflows and offer AI-powered editing that save production teams precious hours and significantly reduce costs.
Adobe Premiere Pro Collaborative Editing: Sharing changes
Key updates to Premiere Pro include:
Text-Based Editing represents a groundbreaking shift in post-production workflows. Premiere Pro is the only professional editing software to incorporate Text-Based Editing, revolutionizing the way creators approach their craft by making video editing as simple as copying and pasting text. Powered by Adobe Sensei, Text-Based-Editing automatically analyzes and transcribes clips so editors, producers and assistants can simply copy and paste sentences into any order they want and instantly see them appear on the timeline. Transcripts can be searched in the transcript window to identify exact words and phrases.
Automatic Tone Mapping and Log Color Detection lets editors mix and match HDR footage from different sources into the same SDR project and get great looking, consistent color. This means editors don't need to use look-up tables (LUTs) or manually balance footage to get great looking images.
Premiere Pro features significant under-the-hood improvements, and is the fastest version ever shipped. In addition to enhanced performance, new features include background auto save, system reset options and an Effects Manager for plug-ins. GPU acceleration for AVC Intra and professional formats such as ARRI RAW, RED RAW, and Sony Venice V2, coupled with GPU accelerated video scopes, transitions, and title templates, make the editing experience lightning fast and responsive so editors can now work with 8K footage in the timeline.
Collaborative editing enhancements include Sequence Locking, enabling the active editors to lock a sequence so it becomes view-only for other editors, Presence Indicators to provide visibility on who is working in shared projects, and Work While Offline to allow editors to continue to work offline, then publish changes without overwriting others' work when they return online. Included with Creative Cloud, Frame.io support enables secure sharing, collaborative review and project management for Premiere Pro edits, including direct export, upload and Share for Review capabilities.
Premiere Pro also adds improved format support for RED V-Raptor X, ARRI Alexa 35 and Sony Venice v2 cameras; expanded Speech to Text support for Dutch, Norwegian, Swedish and Danish; GPU acceleration for debayering and transition effects; simpler track targeting; and the ability to export and render directly to Adobe Media Encoder.
Adobe After Effects: Selectable Track Mattes
Adobe After Effects properties panel: changing shape and color
New innovations in After Effects include:
The new Properties Panel
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Adobe Brings Major New Innovations to Video Tools 
