Video content: it is taking over the world. Once the preserve of a few major television broadcasters, now even the smallest of organizations in the strangest of niches can find themselves with a whole library of AV and media assets: a library that can quickly become unwieldy and messy, if not managed properly.
This is because managing AV assets carries with it its own particular sets of challenges. Media assets are - by their nature - much harder to sort, search and categorize than data or text-based files. Imagine knowing that last year you recorded just the right talking-head clip on subject X, but have 500 interview videos that it could be located within. Where do you start in trying to find it? The effort of searching manually is simply prohibitive, and so the value of the media asset is instantly lost.
Other complexities come from the sheer range of technical elements that come associated with audio and video; file format, codec, resolution, frame rate Not to mention the added concerns of data protection conformance, usage rights and access permissions. How do you check if Client A or Employee B is allowed access to Video Y, and what do you do when they need it in H.264 but you have it in MPEG2?
Now, one thing is for certain; as your media asset library grows, simply dumping it all into some hastily labeled folders and hoping for the best will not be sufficient. Indeed, not only does it fail to leverage the maximum possible value from your assets, it puts you in a position where you risk making expensive mistakes. Mismanagement can be costly. And this goes double for organizations who share their media assets with third parties - either as an incidental part of their work or as the backbone of their business model.
The need for Media Asset Management
If you are working in any depth with media, there is a reasonable chance you've already heard of MAM; Media Asset Management. For those of you who have not, a quick overview might be useful.
Simply put, a MAM is a place to store all of your media assets, combined with a GUI and platform that allows you - and potentially third parties - to access, sort, categorize and search them. It might also be combined with a range of tools that allow you to automate certain processes. Naturally, the sophistication with which any of these functions is achieved will vary between MAM providers.
Of course, as more and more organizations from a variety of different fields look to make more effective use of their media assets, the way in which they use those assets becomes more and more diverse. When Media Asset Management was the preserve of just a few high-level broadcasting firms, how they used their library was broadly similar, and so their management needs were fairly homogenized. MAM systems were much the same.
Now though, companies are varied in their needs. Even the very definition of a media asset' has extended beyond the conventional notion of AV media. Different businesses maintain diversified assets, in disparate databases, with varied workflows and complex interactions between stakeholders and assets. This means they have far more specific demands of their MAM - seeking a solution that is flexible, adaptable and configurable to their needs. And that's where VSNExplorer steps in.
VSNExplorer MAM: Third-party access and security
One of the most pressing concerns in the maintenance of media libraries is the fact that increasingly, a wide range of stakeholders need access to this data. These stakeholders might be within the business, working with assets remotely. Or they might be external clients to the business, with the business providing a hub' of media to its own extensive client base.
Managing media access for either of these types of users is not necessarily a straightforward undertaking; these stakeholders might be working with different systems, they may need the media in different formats or with different conditions applied to it, and they may have different access rights or security considerations.
We designed the VSNExplorer MAM with the idea of third-party access in mind. First and foremost, VSNExplorer can operate on an on-premise, cloud or hybrid cloud basis compatible with all major storage technologies, thereby centralizing media assets and facilitating access from anywhere in the world. Indeed, a focus on compatibility is really at the heart of VSNExplorer; this means high-level transcoding abilities to make media available in the formats needed, integration with major social media, OTT, VoD and WebTV platforms, and an open API so that third parties can easily integrate access to VSNExplorer into their own workflows.
On top of this, VSNExplorer maintains a sophisticated user management system that ensures that third parties have access to what they need, but are excluded from what they do not. Automation of user access in this way saves expensive and time-consuming headaches trying to manage the complexities of multi-party access, all with different negotiated contracts or security clearances.
VSNExplorer MAM: Tools for speed, efficiency and accuracy
Whilst traditional' broadcasters may have quite vocal demands about what they expect from a MAM, non-traditional users can often be surprised at just how much functionality MAMs actually have built within them. They often simply do not realize the scope that effective media asset management provides; making the whole process of media management smoother, simpler, clearer, faster, more efficient, and more accurate - often in ways they would never imagine.
The functionality of VSNExplorer is vast - and, crucially, customizable to business needs. But first and foremost, we have paid attention to making the core processes as robust and market-leading as possible. This means exceptional searchability driven by AI-supported metadata - a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
Video content: it is taking over the world. Once the preserve of a few major television broadcasters, now even the smallest of organizations in the strangest of niches can find themselves with a whole library of AV and media assets: a library that can quickly become unwieldy and messy, if not managed properly. 
