Video content: it is taking over the world. Once the preserve of a few major television broadcasters, now even the smallest of organizations in the strangest of niches can find themselves with a whole library of AV and media assets: a library that can quickly become unwieldy and messy, if not managed properly.
This is because managing AV assets carries with it its own particular sets of challenges. Media assets are - by their nature - much harder to sort, search and categorize than data or text-based files. Imagine knowing that last year you recorded just the right talking-head clip on subject X, but have 500 interview videos that it could be located within. Where do you start in trying to find it? The effort of searching manually is simply prohibitive, and so the value of the media asset is instantly lost.
Other complexities come from the sheer range of technical elements that come associated with audio and video; file format, codec, resolution, frame rate Not to mention the added concerns of data protection conformance, usage rights and access permissions. How do you check if Client A or Employee B is allowed access to Video Y, and what do you do when they need it in H.264 but you have it in MPEG2?
Now, one thing is for certain; as your media asset library grows, simply dumping it all into some hastily labeled folders and hoping for the best will not be sufficient. Indeed, not only does it fail to leverage the maximum possible value from your assets, it puts you in a position where you risk making expensive mistakes. Mismanagement can be costly. And this goes double for organizations who share their media assets with third parties - either as an incidental part of their work or as the backbone of their business model.
The need for Media Asset Management
If you are working in any depth with media, there is a reasonable chance you've already heard of MAM; Media Asset Management. For those of you who have not, a quick overview might be useful.
Simply put, a MAM is a place to store all of your media assets, combined with a GUI and platform that allows you - and potentially third parties - to access, sort, categorize and search them. It might also be combined with a range of tools that allow you to automate certain processes. Naturally, the sophistication with which any of these functions is achieved will vary between MAM providers.
Of course, as more and more organizations from a variety of different fields look to make more effective use of their media assets, the way in which they use those assets becomes more and more diverse. When Media Asset Management was the preserve of just a few high-level broadcasting firms, how they used their library was broadly similar, and so their management needs were fairly homogenized. MAM systems were much the same.
Now though, companies are varied in their needs. Even the very definition of a media asset' has extended beyond the conventional notion of AV media. Different businesses maintain diversified assets, in disparate databases, with varied workflows and complex interactions between stakeholders and assets. This means they have far more specific demands of their MAM - seeking a solution that is flexible, adaptable and configurable to their needs. And that's where VSNExplorer steps in.
VSNExplorer MAM: Third-party access and security
One of the most pressing concerns in the maintenance of media libraries is the fact that increasingly, a wide range of stakeholders need access to this data. These stakeholders might be within the business, working with assets remotely. Or they might be external clients to the business, with the business providing a hub' of media to its own extensive client base.
Managing media access for either of these types of users is not necessarily a straightforward undertaking; these stakeholders might be working with different systems, they may need the media in different formats or with different conditions applied to it, and they may have different access rights or security considerations.
We designed the VSNExplorer MAM with the idea of third-party access in mind. First and foremost, VSNExplorer can operate on an on-premise, cloud or hybrid cloud basis compatible with all major storage technologies, thereby centralizing media assets and facilitating access from anywhere in the world. Indeed, a focus on compatibility is really at the heart of VSNExplorer; this means high-level transcoding abilities to make media available in the formats needed, integration with major social media, OTT, VoD and WebTV platforms, and an open API so that third parties can easily integrate access to VSNExplorer into their own workflows.
On top of this, VSNExplorer maintains a sophisticated user management system that ensures that third parties have access to what they need, but are excluded from what they do not. Automation of user access in this way saves expensive and time-consuming headaches trying to manage the complexities of multi-party access, all with different negotiated contracts or security clearances.
VSNExplorer MAM: Tools for speed, efficiency and accuracy
Whilst traditional' broadcasters may have quite vocal demands about what they expect from a MAM, non-traditional users can often be surprised at just how much functionality MAMs actually have built within them. They often simply do not realize the scope that effective media asset management provides; making the whole process of media management smoother, simpler, clearer, faster, more efficient, and more accurate - often in ways they would never imagine.
The functionality of VSNExplorer is vast - and, crucially, customizable to business needs. But first and foremost, we have paid attention to making the core processes as robust and market-leading as possible. This means exceptional searchability driven by AI-supported metadata - a
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/06/2026
blueCORE standalone processors headline solutions designed to simplify the trans...
02/06/2026
If you've kept up with this article series, you know by now where to start w...
02/06/2026
With new DSP configurations and flexible licensing options, Calrec is removing the barriers to virtualised audio, giving broadcasters the freedom to scale produ...
02/06/2026
The TV agency was one of the earliest adopters of Nielsen's local television...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...
02/06/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...
02/06/2026
The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...
02/06/2026
More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...
02/06/2026
farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...
02/06/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/06/2026
Trust has become a commercial issue With global advertising spend forecast to exceed US$1 trillion this year*, the commercial consequences of weak governance co...
02/06/2026
June sees Ireland's cultural calendar in full bloom, as RT Supporting the Arts showcases a vibrant and wide-ranging programme spanning music, theatre, visu...
02/06/2026
After The Traitors Ireland launched in 2025, Irish audiences proved to have a taste for the global hit reality show. This Bank Holiday Monday fans can indulge e...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Luxembourg, June 1, 2026 - SES, a leading space solutions company, and Viva, Mexico's ultra low-cost airline, launched fast and reliable multi-orbit satelli...
01/06/2026
Agentic AI is getting physical.
At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson.
JetPack 7.2 brings a...
01/06/2026
Financial institutions have spent years building AI: fraud models, credit models...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
Video content: it is taking over the world. Once the preserve of a few major television broadcasters, now even the smallest of organizations in the strangest of niches can find themselves with a whole library of AV and media assets: a library that can quickly become unwieldy and messy, if not managed properly. 
