Net Insight Reveals Innovative Ways to Monetize True Live OTT TV through Sye
Sye opens up new opportunities for content owners, broadcasters and telcos through
synchronized live OTT TV
Stockholm, Sweden - IBC 2016 (stand #1.D30) - Net Insight, the leading provider in media transport and resource scheduling, today reveals its views on howcontent owners, broadcasters and telcos can discover additional income streams to boost revenues, retain customers andcash in on a new era of true engaging television.With the global uptake of OTT content rising rapidly there are new monetization opportunities that the company s revolutionary synchronized live OTT solution, Sye, can offer.
In the television world, live content is the major money maker, but existing OTT platforms are not optimized for live, and therefore unable to fully capitalize on the revenue that live content heralds. Current lack of synchronization between screens causes major time delays between content delivered to the first screen compared to the second screen. By harmonizing live content delivery to all screens, great opportunities lie ahead to create a better quality of experience (QoE) and a more engaging live TV experience, opening up the large revenue potential in live OTT.
Research reveals that on average OTT/broadcast viewer spends more than 20 hours per week in front of their screens. Through using Net Insight s Sye this revenue generational time could increase considerably. Delivering a live feed synchronized across both broadcast TV and OTT streaming means rights holders can provide a harmonized multi-screen experience, showing complementary and more personalized content on the second screen, in sync with the main broadcast feed. This also provides content owners an option to reach out directly to consumers without "cannibalizing" their revenue from existing rights holders. On the contrary, this greatly enhances the overall viewing experience, driving viewers to first screen events while unleashing a new second screen revenue path.
Viewer engagement can also be improved through allowing audiences to choose their own content to watch. Favorite players or drivers can be followed on the second screen, in synch with live linear broadcasts, while opening up the possibility to add live statistics, live real-time recommendations and alternative commentary, as well as real time betting, voting and polling. Also, if a viewer wants to see a second screen point of view camera angle on the first screen, Sye enables them to seamlessly flip between content with a simple swipe. This keeps audiences engaged and provides them with a new type of live viewing experience that is more immersive and one that they are more likely to pay for.
Moreover, the Millennial or the mobile-first generation is driving the churn of linear TV - more than half of this cohort watch OTT services on mobile devices. A more engaging and social TV experience is key to increase their willingness to pay. A synchronized delivery to all screens creates the opportunity for a more integrated social interaction around live events, which also becomes a compelling reason to use an OTT service. This enables viewer communities to be created via social media applications, which can increase customer loyalty, reduce churn and attract new subscribers.
Furthermore, by 2020 annual revenues from online and linear advertising are expected to exceed $266 billion. Creating a stronger second screen experience and thereby a stronger uptake is essential to own the second screen and the large potential of a more laser-targeted advertising approach. In addition, a synchronized first and second screen opens up a new advertising model using the second screen for a more targeted offering and directly opens up for viewers to buy products related to first screen commercial content.
"Sye is the only solution on the market providing synchronized live feeds across all media devices enabling an enhanced TV experience, which opens up the market for new service introductions and new ways to monetize content," said Per Lindgren, SVP of Live OTT at Net Insight. "With the innovative use of second screens and apps that enable social interaction a premium, value add content experience can be created, which takes services to the next level. By keeping audiences engaged throughout an entire live event the opportunities to monetize content are endless."
A demonstration of Net Insight s Sye solution will be on display at IBC 2016, with TV content provided by AerNow and Tata Communications. To find out more about how true live OTT can be monetized effectively using Sye, please visit the company s IBC stand #1.D30.
For further information, please contact:
Per Lindgren, SVP of Live OTT at Net Insight, +46 8 685 04 00, per.lindgren@netinsight.net
Anna Karin Verneholt, VP Strategy, Marketing and Communications at Net Insight,
+46 8 685 04 00, anna.karin.verneholt@netinsight.net
About Net Insight
Net Insight s vision is to enable a live and interactive media experience for anyone on earth. Our aim is to lead progress and enable a global media marketplace where live content can be exchanged and interaction among TV audiences can take place in real-time. We want to create the media experience of the future, centered on content.
Net Insight delivers equipment, software and services for effective, high-quality media transport, coupled with the effective management of resources, all, which creates an enhanced TV experience. Net Insight s offerings span across the entire media spectrum, starting from TV cameras and TV studios, right through to TV consumers. Our solutions benefit network operators, and TV and production companies, by lowering total cost of ownership, improving their workflow efficiencies and providing them with the ability to capture new business opportunities.
More than 500 world-cla
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
08/05/2024
NEEDHAM, Mass. The International Data Corporation is predicting that worldwide spending on telecom services and pay TV services will increase by 1.4% in 2024 to...
08/05/2024
CUPERTINO, Calif. In a notable development for news and live video production, Apple has unveiled a number of significant upgrades to its Final Cut Pro software...
08/05/2024
Pliant Technologies has announced that it will be presenting its new SmartBoom LITE Headset at InfoComm 2024 (Booth C5116). The latest updates include enhanceme...
08/05/2024
SAN FRANCISCO Fox's ad-supported streaming service Tubi has launched Stubios, a fan-fueled studio for aspiring filmmakers and their fans that the company sa...
08/05/2024
SAN ANTONIO, Texas Five more stations have launched NextGen TV service, bringing to nine the number of local TV services on-air with ATSC 3.0....
08/05/2024
TYSONS, Va. Tegna Inc. has announced that Greg Retsinas has been named president and general manager at KGW, Tegna's NBC affiliate serving the Portland area...
08/05/2024
08 05 2024 - Media release Olivia Colman and John Lithgow Star in Sophie Hyde's New Project JIMPA
Olivia Coleman and John Lithgow in JIMPA. Photo credit: ...
08/05/2024
OpenDrives Joins AWS Partner Network
Brie Clayton May 7, 2024
0 Comments
Atlas software-defined platform now available via AWS trusted partner network...
08/05/2024
Animate AI Matte Paintings in After Effects
Graham Quince May 7, 2024
0 Comments
Arguably the best video use for AI generated images is Matte Painting...
08/05/2024
Throw Expression in Adobe After Effects
Andy Ford May 7, 2024
0 Comments
The Throw expression is a time-saver in After Effects. It allows you to mov...
08/05/2024
Join FilmLight in Toronto: Baselight 6.1, Nara and more
Brie Clayton May 7, 2024
0 Comments
Thursday 30th May, from 2:30PM, Hosted by Alter Ego 488 ...
08/05/2024
Gray Television reported a first-quarter profit as advertising revenues rebounded to above pre-COVID-19 levels....
08/05/2024
The Today show shared the performers on its summer concert series, which feature...
08/05/2024
Lewis Dodley, longtime anchor for Spectrum News NY1, will retire at the end of May. He's been on the air at the Charter Communications-owned local news chan...
08/05/2024
Scripps Sports said it plans to air a new studio show when a new season of WNBA Friday Night Spotlight starts May 24....
08/05/2024
Advertisers are looking to reach the right audiences and tell their stories inside compelling content, Karen Kovacs, president of client partnerships at NBCUniv...
08/05/2024
Professor emeritus John (Jack) Johnson elected to the National Academy of Sciences Johnson's multi-disciplinary research has been instrumental in shaping ou...
08/05/2024
zweiB updates to latest version of R&S CLIPSTER Specialist in deliverables for cinema, events and trade shows
Rohde & Schwarz, a global leader in broadcast...
07/05/2024
NAB Show 2024
Utah Scientific rocked the 2024 NAB Show in Las Vegas, unveiling two new game-changers in video signal management.
Our primary focus this yea...
07/05/2024
7th May 2024 The nations favourite comedy channel Gold has teamed up with the ma...
07/05/2024
There's something special about summer. We're not sure whether it's the warmer weather, the longer days, or something else a bit more magical, but s...
07/05/2024
NITV appoints Michael Rennie as Presenter and Senior Producer for NITV News
Media releases
NITV has announced the appointment of Michael Rennie as Presenter...
07/05/2024
The ability for line-of-site tactical voice and data networks to seamlessly traverse over Satellite Communications is an emerging requirement to assure warfight...
07/05/2024
On April 5, 2024, the L3Harris Avionics Products Repair Station (NN2R037L) in Gr...
07/05/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
07/05/2024
Share this article
width=32 height=32 loading=lazy data-lazy-src=https://apogeedigital.com/app/themes/juniper-theme/src/img/icons/facebook-purple.svg />
wid...
07/05/2024
BURBANK, Calif. The Walt Disney Company has finally delivered some from profits from its hefty streaming investments, with the second quarter of its fiscal year...
07/05/2024
Bonnie Hammer, vice chair of NBCUniversal, and Jen Psaki, MSNBC host, read from their new books at the 92nd Street Y in Manhattan Wednesday, May 8. Hammer's...
07/05/2024
Paramount Plus has ordered the series Crutch, a comedy that is a spinoff of CBS comedy The Neighborhood. Tracy Morgan stars....
07/05/2024
Edward J. and Melody Thomas Scott and Lidia Bastianich will receive Lifetime Achievement honors at the 51st annual Daytime Emmy Awards in June, the National Aca...
07/05/2024
The 2024 Giants of Broadcasting & Electronic Arts luncheon and awards ceremony happens in New York November 12, and the honorees are Al Roker, weather and featu...
07/05/2024
Dabl Network has added The Wayans Bros., The Jamie Foxx Show, Living Single and Everybody Hates Chris to its weekday and weekend lineups. Those shows join the l...
07/05/2024
After winning a proxy fight, The Walt Disney Co. said its entertainment business turned a profit and added subscribers in its fiscal second quarter....
07/05/2024
NBA Entertainment is closing out the second season of its series Pass the Rock with a look at Victor Wembanyama of the San Antonio Spurs, the league's rooki...
07/05/2024
Syncbak, which provides stations with streaming capabilities, said it is rebranding as Zeam Media....
07/05/2024
Samsung has made a deal with Magnolia Pictures that will bring titles from Magnolia to the Samsung TV Plus free streaming platform....
07/05/2024
Amazon, which has added commercials to Amazon Prime Video, is rolling out new interactive ad formats that will enable advertisers to engage streamers and sell s...
07/05/2024
Syncbak, a 15 year-old provider of streaming tech for local broadcast stations has rebranded itself, adopting the name of its streaming service launched in Febr...
07/05/2024
POST Luxembourgs journey with TAG Video underscores how finding a vendor who und...
07/05/2024
PORTSMOUTH, N.H. New findings from Hub Entertainment Research provides extensive data showing that the majority of consumers will opt for lower cost ad-supporte...
07/05/2024
NEW YORK The Library of American Broadcasting Foundation (LABF) has announced th...
07/05/2024
CBS News has named Lindsey Reiser an anchor and correspondent for CBS News 24/7, the network's live, streaming news service. Reiser, who was most recently a...
07/05/2024
NEEDHAM, Mass. After more than two years of decline, worldwide tablet shipments posted modest year-over-year growth of 0.5% in the first quarter of 2024 (1Q24),...
07/05/2024
ESPN is reporting that April was a record-setting month as the network delivered its best April prime time audience on record, dating back more than 30 years....
07/05/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced that Kirsten Donaldson has joined NAB as vice president of public policy. Donaldso...
07/05/2024
The Bulls are back home again this week from May 7-12! Don't miss out on any...
07/05/2024
Tonight on House of Zwide: Mampho cautions Maria against making a move on IsaacDon't miss Tuesday, 7 May's riveting episode of South African soapie Hous...
Net Insight Reveals Innovative Ways to Monetize True Live OTT TV through Sye 
