Vizrts Vanessa Walmsley describes how shes inspired to work in the media industry by the people and their passion for the technology theyre creating
By Contributor
Published: September 30, 2022 Updated: October 3, 2022
Vizrt's Vanessa Walmsley describes how she's inspired to work in the media industry by the people and their passion for the technology they're creating
target=_blank title=Share on LinkedIn class=share-linkedin>
Vanessa Walmsley, global head of customer success, Vizrt Group Talk us through an average day in your role While every day is different, every day consists of many, many topics. We have a lot of different teams, which have varying functions, so the discussions are diverse, and it is busy, but it's so much fun. The Customer Success Team includes our technical pre-sale team, professional services team, global 24/7 support centre and Centres of Excellence. Together, we serve and support our customers before, during and after they invest in our software.
Another hugely important part of our normal day is to actively listen to what our customers need and gather the feedback that guides us in what we are doing to provide great service and satisfaction amongst our customer bases. We are often the voice of our customer inside Vizrt. We are operators at the end of day, our job is to make things happen for our customers. We want to continue being a world-class customer success team, then we need to make our customers successful. And for that, we need to really hear them and act accordingly.
How did you get started in the media industry I completed my studies in Ireland, which is where I am from. I did a business degree because I didn't have a clue what I wanted to do and ended up loving my classes. It was a four-year degree with a core major, which for me was marketing. Back then, I always wanted to work in marketing. This was all in Ireland, with a 10-month work placement in Munich in between, and at this point, I was oblivious to the world of media!
Once I completed my degree, I packed up my car, moved to England and was offered a job in the media sector, [which was] mostly music at the time. We then expanded into radio and video, to create in-store media networks for thousands of stores across the globe. Our content was streamed across 280,000 business sites using our software.
I was in this space for nearly 10 years and had many different roles but never got to work in marketing. I did a lot of M&A work, as well as business operations, business development, and always held commercial roles with a customer-centric approach.
My career skyrocketed following a series of successful acquisitions and my next role was to be US based, but I decided that I wanted to remain in Europe as I had family commitments I needed to prioritise. What followed was an interesting few years; consulting for the media sector and then working in a private equity run start-up for the oil and gas sector. A total change of scenery, but I still learned a lot of great things, that I still use today in my role at Vizrt.
My job was still operational efficiency, so creating processes to roll out to the entire company, I learned a lot, but I really missed media and technology. Thankfully I was headhunted to return to it after about two years. Qmatic was a software focused company and applied various logic to a range of digital formats used primarily in hospitality and public sectors globally.
My introduction to broadcast was when I joined Vizrt. Instantly, I knew I was home and could not have felt more welcome and appreciated than when I entered this new industry and a new company. I simply love it. I think there's just a certain culture in broadcast; it's dynamic and competitive. We are constantly innovating for our customers and creating new solutions to stand out, and our customers and competitors drive the entire industry. It's great. I've been here nearly four years now, and it's still such an incredible journey.
What training did you have before entering the industry? I already mentioned my degree, and this provided the building blocks I needed for my entire career. It taught me how to understand all the elements that make a business grow and how to trade responsibility and be service centric. There was also a piece of advice I was given at university which resonated with me. Keep your experience as broad as you can for as long as you can, and that's been my mantra in all my roles. I have enjoyed a variety of experiences and various positions to form the training I needed to perform my role.
I would say the biggest training is to be curious to learn, no matter what the role. If you want to understand what you deliver to customers, learn that technology and understand the value it delivers. Luckily for me, I have had the privilege of leading technical teams who always supported me and could appreciate the value I could bring, despite not being an engineer myself! Customers are happy to share their opinions and feedback with me because I genuinely want to find ways to drive value for them.
Why do you enjoy working in the industry? I love the people. Whether it's my customers, or my colleagues inside Vizrt, there's this energy and a heartbeat to this industry that's just so vivacious and amazing. Take NAB for example, it doesn't matter how tired you are, everyone is just happy to be together and have conversations about new projects, solutions, and the future of our industry.
The biggest thing for me about our industry is the incredible people and the passion they have for the technology they are creating, or the innovative technology they are using to tell great stories. I see the pace of change is growing and this excites me. It's always more fun to help customers with a legacy to transform, using technol
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...
15/07/2026
Force Tech has announced the appointment of Bryan Adams, CTS, as Vice President of Integration. Adams will oversee AV and broadcast integration project delivery...
15/07/2026
USA Sports has announced an exclusive English-language agreement with the Bundes...
15/07/2026
ITV Sport's FIFA World Cup 2026 coverage has been produced from one of the m...
15/07/2026
Program will provide professional camera kits, training, and technical support to participating local newsrooms...
15/07/2026
San Francisco church becomes first U.S. deployment of the 2 M/E production switcher...
15/07/2026
Former ESPN and NFL Network executive to advise startup league on media, distribution, technology, and fan engagement...
15/07/2026
The Houston-based RSN is the live-game home of the Astros and Rockets...
15/07/2026
Launched alongside new FreqSoft installer
Designed to bridge the gap between hardware and software, Freqport's FreqInOut FO1 unit provides a simple way ...
15/07/2026
Save up to 55% on software until 23 July 2026
Expressive E have just launched their Summer Offer sale, with discounts of up to 55% now applied across their ...
15/07/2026
Real-time stem-separation tool updated
zplane have recently released a new and improved version of their real-time stem-separation plug-in which they say ma...
15/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
15/07/2026
DMC Production's AR 1 and AR 2 units reverse the conventional OB workflow, keeping all production-critical processing at the venue while operators work remo...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Wednesday 15 July 2026
Screeners and press pack now available: Gomorrah: The Or...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
Vizrts Vanessa Walmsley describes how shes inspired to work in the media industry by the people and their passion for the technology theyre creating
