Vizrts Vanessa Walmsley describes how shes inspired to work in the media industry by the people and their passion for the technology theyre creating
By Contributor
Published: September 30, 2022 Updated: October 3, 2022
Vizrt's Vanessa Walmsley describes how she's inspired to work in the media industry by the people and their passion for the technology they're creating
target=_blank title=Share on LinkedIn class=share-linkedin>
Vanessa Walmsley, global head of customer success, Vizrt Group Talk us through an average day in your role While every day is different, every day consists of many, many topics. We have a lot of different teams, which have varying functions, so the discussions are diverse, and it is busy, but it's so much fun. The Customer Success Team includes our technical pre-sale team, professional services team, global 24/7 support centre and Centres of Excellence. Together, we serve and support our customers before, during and after they invest in our software.
Another hugely important part of our normal day is to actively listen to what our customers need and gather the feedback that guides us in what we are doing to provide great service and satisfaction amongst our customer bases. We are often the voice of our customer inside Vizrt. We are operators at the end of day, our job is to make things happen for our customers. We want to continue being a world-class customer success team, then we need to make our customers successful. And for that, we need to really hear them and act accordingly.
How did you get started in the media industry I completed my studies in Ireland, which is where I am from. I did a business degree because I didn't have a clue what I wanted to do and ended up loving my classes. It was a four-year degree with a core major, which for me was marketing. Back then, I always wanted to work in marketing. This was all in Ireland, with a 10-month work placement in Munich in between, and at this point, I was oblivious to the world of media!
Once I completed my degree, I packed up my car, moved to England and was offered a job in the media sector, [which was] mostly music at the time. We then expanded into radio and video, to create in-store media networks for thousands of stores across the globe. Our content was streamed across 280,000 business sites using our software.
I was in this space for nearly 10 years and had many different roles but never got to work in marketing. I did a lot of M&A work, as well as business operations, business development, and always held commercial roles with a customer-centric approach.
My career skyrocketed following a series of successful acquisitions and my next role was to be US based, but I decided that I wanted to remain in Europe as I had family commitments I needed to prioritise. What followed was an interesting few years; consulting for the media sector and then working in a private equity run start-up for the oil and gas sector. A total change of scenery, but I still learned a lot of great things, that I still use today in my role at Vizrt.
My job was still operational efficiency, so creating processes to roll out to the entire company, I learned a lot, but I really missed media and technology. Thankfully I was headhunted to return to it after about two years. Qmatic was a software focused company and applied various logic to a range of digital formats used primarily in hospitality and public sectors globally.
My introduction to broadcast was when I joined Vizrt. Instantly, I knew I was home and could not have felt more welcome and appreciated than when I entered this new industry and a new company. I simply love it. I think there's just a certain culture in broadcast; it's dynamic and competitive. We are constantly innovating for our customers and creating new solutions to stand out, and our customers and competitors drive the entire industry. It's great. I've been here nearly four years now, and it's still such an incredible journey.
What training did you have before entering the industry? I already mentioned my degree, and this provided the building blocks I needed for my entire career. It taught me how to understand all the elements that make a business grow and how to trade responsibility and be service centric. There was also a piece of advice I was given at university which resonated with me. Keep your experience as broad as you can for as long as you can, and that's been my mantra in all my roles. I have enjoyed a variety of experiences and various positions to form the training I needed to perform my role.
I would say the biggest training is to be curious to learn, no matter what the role. If you want to understand what you deliver to customers, learn that technology and understand the value it delivers. Luckily for me, I have had the privilege of leading technical teams who always supported me and could appreciate the value I could bring, despite not being an engineer myself! Customers are happy to share their opinions and feedback with me because I genuinely want to find ways to drive value for them.
Why do you enjoy working in the industry? I love the people. Whether it's my customers, or my colleagues inside Vizrt, there's this energy and a heartbeat to this industry that's just so vivacious and amazing. Take NAB for example, it doesn't matter how tired you are, everyone is just happy to be together and have conversations about new projects, solutions, and the future of our industry.
The biggest thing for me about our industry is the incredible people and the passion they have for the technology they are creating, or the innovative technology they are using to tell great stories. I see the pace of change is growing and this excites me. It's always more fun to help customers with a legacy to transform, using technol
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
20/01/2026
SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...
20/01/2026
From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...
20/01/2026
Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...
20/01/2026
Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...
20/01/2026
Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...
20/01/2026
State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...
20/01/2026
CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...
20/01/2026
The Gotham, Film Independent, and Creators Coalition on AI Join Alliance
by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
20/01/2026
December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...
20/01/2026
During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month.
Disclaimer: YUMI TV,...
20/01/2026
Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...
20/01/2026
Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...
20/01/2026
Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
20/01/2026
Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...
20/01/2026
Back to All News
Netflix and Warner Bros. Discovery Amend Agreement to All-Cash Transaction
Business
20 January 2026
Global
Link copied to clipboard
All-C...
20/01/2026
Back to All News
Now You Can Play a Role in Our Live Events With Real-Time Voting
Elmar Nubbemeyer
VP, Member Product
Product
20 January 2026
Global
Link...
19/01/2026
CFP National Championship 2026: Indiana Football's Digital Crew Generate Hyp...
19/01/2026
CFP National Championship 2026: Van Wagner Relies on Experience for Indiana-Miam...
19/01/2026
CFP National Championship 2026: Game Creek Video Fields Premiere IP Compound for...
19/01/2026
CFP National Championship 2026: For a Slew of Studio Shows, ESPN Turns Hard Rock...
19/01/2026
CFP National Championship 2026: ESPN's Sweeping Live Game Production Leverag...
19/01/2026
The new L3Harris NOVA binocular system is the every-soldier goggle' - and the beginning of a new era for night-vison capability....
19/01/2026
The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content Tha...
19/01/2026
Back to All News
Straight to Hell' Sets April 27 Premiere: Teaser Trailer,...
19/01/2026
New Workflow Enhancements for All Broadcast Pix Systems, Plus 4-Channel ISO Recording for Hybrid and Roadie Tyngsboro, Mass. - January 2025 - Broadcast Pix ann...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
Back to All News
Netflix Announces the Series Nights & Days, Directed by Kamila...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
17/01/2026
BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...
17/01/2026
Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...
17/01/2026
Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...
17/01/2026
Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...
Vizrts Vanessa Walmsley describes how shes inspired to work in the media industry by the people and their passion for the technology theyre creating
