Vizrts Vanessa Walmsley describes how shes inspired to work in the media industry by the people and their passion for the technology theyre creating
By Contributor
Published: September 30, 2022 Updated: October 3, 2022
Vizrt's Vanessa Walmsley describes how she's inspired to work in the media industry by the people and their passion for the technology they're creating
target=_blank title=Share on LinkedIn class=share-linkedin>
Vanessa Walmsley, global head of customer success, Vizrt Group Talk us through an average day in your role While every day is different, every day consists of many, many topics. We have a lot of different teams, which have varying functions, so the discussions are diverse, and it is busy, but it's so much fun. The Customer Success Team includes our technical pre-sale team, professional services team, global 24/7 support centre and Centres of Excellence. Together, we serve and support our customers before, during and after they invest in our software.
Another hugely important part of our normal day is to actively listen to what our customers need and gather the feedback that guides us in what we are doing to provide great service and satisfaction amongst our customer bases. We are often the voice of our customer inside Vizrt. We are operators at the end of day, our job is to make things happen for our customers. We want to continue being a world-class customer success team, then we need to make our customers successful. And for that, we need to really hear them and act accordingly.
How did you get started in the media industry I completed my studies in Ireland, which is where I am from. I did a business degree because I didn't have a clue what I wanted to do and ended up loving my classes. It was a four-year degree with a core major, which for me was marketing. Back then, I always wanted to work in marketing. This was all in Ireland, with a 10-month work placement in Munich in between, and at this point, I was oblivious to the world of media!
Once I completed my degree, I packed up my car, moved to England and was offered a job in the media sector, [which was] mostly music at the time. We then expanded into radio and video, to create in-store media networks for thousands of stores across the globe. Our content was streamed across 280,000 business sites using our software.
I was in this space for nearly 10 years and had many different roles but never got to work in marketing. I did a lot of M&A work, as well as business operations, business development, and always held commercial roles with a customer-centric approach.
My career skyrocketed following a series of successful acquisitions and my next role was to be US based, but I decided that I wanted to remain in Europe as I had family commitments I needed to prioritise. What followed was an interesting few years; consulting for the media sector and then working in a private equity run start-up for the oil and gas sector. A total change of scenery, but I still learned a lot of great things, that I still use today in my role at Vizrt.
My job was still operational efficiency, so creating processes to roll out to the entire company, I learned a lot, but I really missed media and technology. Thankfully I was headhunted to return to it after about two years. Qmatic was a software focused company and applied various logic to a range of digital formats used primarily in hospitality and public sectors globally.
My introduction to broadcast was when I joined Vizrt. Instantly, I knew I was home and could not have felt more welcome and appreciated than when I entered this new industry and a new company. I simply love it. I think there's just a certain culture in broadcast; it's dynamic and competitive. We are constantly innovating for our customers and creating new solutions to stand out, and our customers and competitors drive the entire industry. It's great. I've been here nearly four years now, and it's still such an incredible journey.
What training did you have before entering the industry? I already mentioned my degree, and this provided the building blocks I needed for my entire career. It taught me how to understand all the elements that make a business grow and how to trade responsibility and be service centric. There was also a piece of advice I was given at university which resonated with me. Keep your experience as broad as you can for as long as you can, and that's been my mantra in all my roles. I have enjoyed a variety of experiences and various positions to form the training I needed to perform my role.
I would say the biggest training is to be curious to learn, no matter what the role. If you want to understand what you deliver to customers, learn that technology and understand the value it delivers. Luckily for me, I have had the privilege of leading technical teams who always supported me and could appreciate the value I could bring, despite not being an engineer myself! Customers are happy to share their opinions and feedback with me because I genuinely want to find ways to drive value for them.
Why do you enjoy working in the industry? I love the people. Whether it's my customers, or my colleagues inside Vizrt, there's this energy and a heartbeat to this industry that's just so vivacious and amazing. Take NAB for example, it doesn't matter how tired you are, everyone is just happy to be together and have conversations about new projects, solutions, and the future of our industry.
The biggest thing for me about our industry is the incredible people and the passion they have for the technology they are creating, or the innovative technology they are using to tell great stories. I see the pace of change is growing and this excites me. It's always more fun to help customers with a legacy to transform, using technol
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
Vizrts Vanessa Walmsley describes how shes inspired to work in the media industry by the people and their passion for the technology theyre creating
