
Vizrts Vanessa Walmsley describes how shes inspired to work in the media industry by the people and their passion for the technology theyre creating
By Contributor
Published: September 30, 2022 Updated: October 3, 2022
Vizrt's Vanessa Walmsley describes how she's inspired to work in the media industry by the people and their passion for the technology they're creating
target=_blank title=Share on LinkedIn class=share-linkedin>
Vanessa Walmsley, global head of customer success, Vizrt Group Talk us through an average day in your role While every day is different, every day consists of many, many topics. We have a lot of different teams, which have varying functions, so the discussions are diverse, and it is busy, but it's so much fun. The Customer Success Team includes our technical pre-sale team, professional services team, global 24/7 support centre and Centres of Excellence. Together, we serve and support our customers before, during and after they invest in our software.
Another hugely important part of our normal day is to actively listen to what our customers need and gather the feedback that guides us in what we are doing to provide great service and satisfaction amongst our customer bases. We are often the voice of our customer inside Vizrt. We are operators at the end of day, our job is to make things happen for our customers. We want to continue being a world-class customer success team, then we need to make our customers successful. And for that, we need to really hear them and act accordingly.
How did you get started in the media industry I completed my studies in Ireland, which is where I am from. I did a business degree because I didn't have a clue what I wanted to do and ended up loving my classes. It was a four-year degree with a core major, which for me was marketing. Back then, I always wanted to work in marketing. This was all in Ireland, with a 10-month work placement in Munich in between, and at this point, I was oblivious to the world of media!
Once I completed my degree, I packed up my car, moved to England and was offered a job in the media sector, [which was] mostly music at the time. We then expanded into radio and video, to create in-store media networks for thousands of stores across the globe. Our content was streamed across 280,000 business sites using our software.
I was in this space for nearly 10 years and had many different roles but never got to work in marketing. I did a lot of M&A work, as well as business operations, business development, and always held commercial roles with a customer-centric approach.
My career skyrocketed following a series of successful acquisitions and my next role was to be US based, but I decided that I wanted to remain in Europe as I had family commitments I needed to prioritise. What followed was an interesting few years; consulting for the media sector and then working in a private equity run start-up for the oil and gas sector. A total change of scenery, but I still learned a lot of great things, that I still use today in my role at Vizrt.
My job was still operational efficiency, so creating processes to roll out to the entire company, I learned a lot, but I really missed media and technology. Thankfully I was headhunted to return to it after about two years. Qmatic was a software focused company and applied various logic to a range of digital formats used primarily in hospitality and public sectors globally.
My introduction to broadcast was when I joined Vizrt. Instantly, I knew I was home and could not have felt more welcome and appreciated than when I entered this new industry and a new company. I simply love it. I think there's just a certain culture in broadcast; it's dynamic and competitive. We are constantly innovating for our customers and creating new solutions to stand out, and our customers and competitors drive the entire industry. It's great. I've been here nearly four years now, and it's still such an incredible journey.
What training did you have before entering the industry? I already mentioned my degree, and this provided the building blocks I needed for my entire career. It taught me how to understand all the elements that make a business grow and how to trade responsibility and be service centric. There was also a piece of advice I was given at university which resonated with me. Keep your experience as broad as you can for as long as you can, and that's been my mantra in all my roles. I have enjoyed a variety of experiences and various positions to form the training I needed to perform my role.
I would say the biggest training is to be curious to learn, no matter what the role. If you want to understand what you deliver to customers, learn that technology and understand the value it delivers. Luckily for me, I have had the privilege of leading technical teams who always supported me and could appreciate the value I could bring, despite not being an engineer myself! Customers are happy to share their opinions and feedback with me because I genuinely want to find ways to drive value for them.
Why do you enjoy working in the industry? I love the people. Whether it's my customers, or my colleagues inside Vizrt, there's this energy and a heartbeat to this industry that's just so vivacious and amazing. Take NAB for example, it doesn't matter how tired you are, everyone is just happy to be together and have conversations about new projects, solutions, and the future of our industry.
The biggest thing for me about our industry is the incredible people and the passion they have for the technology they are creating, or the innovative technology they are using to tell great stories. I see the pace of change is growing and this excites me. It's always more fun to help customers with a legacy to transform, using technol
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
21/08/2026
A massive deployment of specialty cameras, graphics, and AR will showcase the na...
21/08/2026
The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...
21/08/2026
New look will serve as the foundation for ESPN's upcoming NFL season and Sup...
21/08/2026
ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...
21/08/2026
In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...
21/08/2026
Hardware-style timing shifts for software instruments
Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...
21/08/2026
Highly anticipated synthesizer ships in October 2026
Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...
21/08/2026
Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...
21/08/2026
The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...
21/08/2026
The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...
21/08/2026
Our priority was making the best, most powerful, most meaningful story possible,...
21/08/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...
21/08/2026
New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/08/2026
When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...
21/08/2026
Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...
21/08/2026
NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...
21/08/2026
Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026
(L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins
Got questio...
21/08/2026
Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...
21/08/2026
Beat The Lotto dives into the plot behind the 1980s National Lottery scandal
24 August 2026 at 9:35pm on RT One and RT Player
Beat The Lotto is the story o...
21/08/2026
The countdown to the most wonderful night of the year has officially begun!
Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...
21/08/2026
Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...
20/08/2026
From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...
20/08/2026
In-venue and creative video staffers at the professional and collegiate level ha...
20/08/2026
At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...
20/08/2026
Telestream and ScorePlay have announced a partnership combining Telestream's...
20/08/2026
The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...
20/08/2026
Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...
20/08/2026
Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...
20/08/2026
The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13.
We...
20/08/2026
Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71).
The fe...
20/08/2026
ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...
20/08/2026
MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...
20/08/2026
Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...
20/08/2026
Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...
20/08/2026
swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...
20/08/2026
Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...
20/08/2026
The bestselling author and longtime Apple observer explores how product launches...