Tata Sky selects Ericon to extend HD channel delivery

Tata Sky chooses Ericsson AVP 4000 compression platform to deploy 200 new channels

Ericssons innovative encoding technology delivers enhanced picture quality, lower transmission delay and bandwidth efficiency

Deployment extends Ericsson and Tata Sky collaboration, which first began in 2004

Ericssons (NASDAQ:ERIC) AVP 4000 compression platform has been selected by Tata Sky, Indias leading Direct-to-Home (DTH) service provider. The solution addresses the operators requirement for an encoding platform that meets the complex video processing demands associated with HD content.

The platform will transform Tatas service offering and enable the delivery of 200 additional channels (150 standard definition and 50 HD) by the end of 2016.

Part of the award winning Ericsson AVP encoding range, the Ericsson AVP 4000 compression platform offers superior quality system encoding for IPTV, Cable, Satellite and Broadcast. It delivers greater reliability and flexibility with lower transmission delay to ensure media organizations use bandwidth more efficiently and ensure consumers receive a high quality viewing experience.

Yigs Riza, Chief Technology Officer, Tata Sky, says: As Indias entertainment sector evolves, there is a rapid proliferation of channels and the consumer is spoilt for choice. People are increasingly choosing to view content not only of high quality but also as per their personalised choices. As a long-term strategic partner of Tata Sky, Ericsson has continuously delivered significant bandwidth efficiencies year-over-year and its expertise will enable us to develop and deliver 50 new HD channels which respond to todays growing market expectations. Ericssons AVP 4000 compression platform will not only significantly extend our channel offering, but also deliver the high quality, reliability and operational flexibility that our subscribers expect.

Giles Wilson, Head of Technology, TV & Media at Ericsson, says: In todays TV and media marketplace, its the consumer that is dictating the pace of change through their constantly rising expectations of how the modern TV experience should look and feel. Consequently, the need for service providers to evolve and adapt has never been greater and Ericsson is laser focused on providing its customers with the necessary technologies, innovations and services to help them do this. This latest project with Tata Sky reflects our continued commitment to offering market leading services that help our customers to achieve success through the delivery of more high quality content experiences to wider audiences.

The Ericsson AVP 4000 is powered by the companys first video processing chip, designed to deliver outstanding picture quality at HD and SD, in both MPEG-2 and MPEG-4 AVC and offers a strong roadmap for operators who wish to extend their service offerings to 4K and high dynamic range (HDR) technologies.

NOTES TO EDITORS

For media kits, backgrounders and high-resolution photos, please visit www.ericsson.com/press

Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the worlds mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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LINK:	http://www.ericsson.com/thecompany/press/releases/2016/09/2041014...
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