At IBC2024, Grass Valley CTO Ian Fletcher told attendees at GV Forum that broadcast is now an IT industry. During our discussions at the show, TVBEurope heard varying degrees of agreement with that statement. Here, industry stakeholders share their thoughts on the subject
By TVBEurope Staff
Published: December 20, 2024 Updated: December 23, 2024
At IBC2024, Grass Valley CTO Ian Fletcher told attendees at GV Forum that broadcast is now an IT industry. During our discussions at the show, TVBEurope heard varying degrees of agreement with that statement. Here, industry stakeholders share their thoughts on the subject
target=_blank title=Share on LinkedIn class=share-linkedin>
Ian Fletcher, chief technology officer, Grass Valley The shift from traditional broadcasting to an IT-driven operation hasn't happened overnight, but it's been in the making for years. The broadcasters who have successfully adapted to this shift are those who recognised early on that the worlds of broadcast engineering and IT were not separate entities but interdependent ones. Historically, these departments operated under very different rules and conditions, which sometimes led to conflicts - like the infamous Friday afternoon firewall changes by IT, leaving broadcasters scrambling over the weekend.
However, as we move towards software-based processing and cloud-based solutions, it's become clear that these two fields need to work more closely together. Some broadcasters are essentially transforming their on-prem facilities into data centres, making them face a critical decision: should they continue owning these infrastructures or outsource them to the cloud? It's a balancing act, with pros and cons to both.
But while the technological evolution towards Kubernetes and microservices is inevitable, it's crucial to acknowledge that these systems require much more attention than the old hardware setups. I've seen broadcasters who haven't touched their systems in a decade because they simply didn't need to. With modern tech, though, it's a different story - you need to feed and water your Kubernetes clusters, applying security patches and keeping everything up to date.
The reality is that not every broadcaster has the resources or technical expertise to manage these complex systems. That's why it's important to use the right technology at the right place in the chain. For enterprise broadcasters with in-house expertise, a deep dive into advanced IT systems makes sense. For others, a more simplified, broadcast-friendly solution is essential to ensure they're not bogged down by complexity, allowing them to focus on what they do best: broadcasting.
Andy Bell, chief engineer, Channel 4 There are many reasons why we could label the broadcast Industry, as another part of the IT industry. If you look at the last decade and our industry's transition away from traditional bespoke broadcast infrastructure to everything having an IP address and deployed in the cloud, you can see why the argument is made.
Having experienced the transition from analogue technology to digital in the 1990's, where video and audio signals took a giant leap from a broad level of variation to zeros and ones', I accept that switching to a digital world was quite straightforward to understand. Of course, switching from broadcast to IP could also be argued in the same way, as that transition has been relatively fast. Only ten years ago, nobody would have dreamed of trying to deliver broadcast signals via anything other than broadcast-grade kit from a specific manufacturer. Fast forward to 2024 and the first decision is how you architect your platform in the cloud, not whether you should try and use the cloud.
With all of this said, and with nothing but respect for the IT industry, there remains quite a difference between running an IT operation and running a broadcast operation. In broadcasting you require specific craft skills to create, editorialise, prepare, convert, localise, add accessibility and market content. The differences between broadcast and IT are closing, but are still vast.
Robert Ambrose, managing director and co-founder, Caretta Research The broadcast and media industry has adopted software and IT solutions at scale for 20+ years, and the rise of public cloud providers means more and more workflows are running efficiently and reliably on standard IT infrastructure - from live production to linear playout and streaming. That's helping to drive down costs, and increasing innovation and agility.
What makes us different as an industry is scale - or rather the lack of it. We've seen some vendors adopting a standardised SaaS model, especially where there's scale across other industries like with Adobe Creative Cloud. But for most products, a one size fits all approach is too much of a challenge in a very heterogeneous industry.
What a major public broadcaster needs is different from a telco pay-TV operator or a small content distributor. They can all use Google Workspace or Microsoft 365 to run their business, but they each have quite different needs and budgets when it comes to MAM, rights management or streaming platforms.
But, and it's a big but, we need to get away from the we're different mindset. There's still far too much reinventing of the wheel by buyers when an off-the-shelf product will meet 80 per cent of the requirements much faster. When it comes to ROI, time-to-market wins every time.
At the same time, some technology vendors need to do much more to invest in keeping their products up to date. The IT industry delivers multiple releases a day. Some broadcast products are lucky to see a few updates a year, and frankly, too many vendors have underinvested in their products for too long, leaving them to wither on the vine, b
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
At IBC2024, Grass Valley CTO Ian Fletcher told attendees at GV Forum that broadcast is now an IT industry. During our discussions at the show, TVBEurope heard varying degrees of agreement with that statement. Here, industry stakeholders share their thoughts on the subject
