Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la escucha en el mundo-un testimonio de los artistas y fans que han impulsado su crecimiento imparable.
Ahora que cumple su d cimo aniversario, Viva Latino, la playlist insignia de m sica latina de Spotify, ha estado en el centro de esta evoluci n. Lanzada en 2015 como una de las primeras playlists latinas de gran alcance en una plataforma de streaming, Viva Latino ha ayudado a conectar a los oyentes con nuevas voces, himnos que definen g neros y la pr xima ola de superestrellas globales. En ese tiempo, las reproducciones globales de m sica latina han crecido m s de un 2.500% en Spotify, lo que representa un aumento de m s de 587 mil millones de streams.
En su esencia, Viva Latino celebra a los artistas que est n definiendo el sonido de una generaci n y a los fans que convierten cada canci n en un movimiento. Los editores de m sica en Spotify curan la playlist para destacar a los talentos emergentes, honrar a los iconos ya m s establecidos y capturar los momentos que m s importan para la comunidad de m sica latina. M s que una playlist, Viva Latino ha sido un puente que exporta identidad, sonidos y cultura al mundo.
La influencia de Viva Latino en el panorama global de la m sica latina durante la ltima d cada no tiene comparaci n , dijo Antonio Vazquez, Head of US Latin Editorial, Spotify. Con los a os, la playlist se ha convertido en uno de los destinos m s reconocidos para la m sica latina y en sin nimo de xitos latinos. Ha abierto puertas y ha sido un catalizador para el xito de tantos artistas latinos que hoy son superestrellas globales, y no podr amos estar m s orgullosos de haber creado esas conexiones y ayudado a contar sus historias. Viva Latino est en constante evoluci n y no puedo esperar a ver lo que traer los pr ximos 10 a os .
Destacando avances y cambios culturales Viva Latino ha desempe ado un papel clave al visibilizar xitos que m s tarde liderar an los charts. Por ejemplo, Envolver de Anitta apareci en la playlist 132 d as antes de llegar al No. 1 global; LALA de Myke Towers, 99 d as antes; y La Diabla de Xavi, 29 d as antes. Para artistas como KAROL G y Rauw Alejandro, el apoyo temprano de la playlist ayud a presentar su m sica a nuevas audiencias y prepar el terreno para su xito global.
A medida que la m sica latina ha evolucionado, tambi n lo ha hecho Viva Latino, reflejando el auge de los corridos tumbados, M sica Mexicana y otros g neros que hoy est n marcando tendencia a nivel mundial.
Una d cada de impacto Viva Latino ha ayudado a redefinir el alcance de la m sica latina. Estos son algunos puntos por destacar de su primera d cada:
Hoy en d a, Viva Latino es una de las top cinco playlists de Spotify a nivel global.
Usuarios han reproducido la playlist por m s de 595 millones de horas desde 2017.
La Bachata de Manuel Turizo tiene el r cord de permanencia m s larga en Viva Latino (33 meses), seguida por:
VISTA AL MAR de Quevedo (30 meses)
Feliz Cumplea os Ferxxo de Feid (30 meses)
PROVENZA de KAROL G (28 meses)
Hey Mor de Feid y Ozuna (28 meses)
Hey Mor de Feid y Ozuna es la canci n m s reproducida en la historia de Viva Latino.
El despegue de Be le: en el mes posterior a su debut en Viva Latino en 2019, sus streams aumentaron un 168%.
Una plataforma para artistas, una comunidad para fans Mientras Viva Latino cumple 10 a os, celebramos a los artistas talentosos y a los fans apasionados que han hecho de la playlist un destino global, y miramos hacia adelante a m s descubrimientos, himnos e hitos.
Dale play abajo y nete a la celebraci n por una d cada de Viva Latino.
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Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la escucha en el mundo-un testimonio de los artistas y fans que han impulsado su crecimiento imparable.
