2btube launches 2bkids, a division specializing in childrens and family content 2bkids, that will be led by Juan Baixeras, was born with a thirty of channels that add more than 80 millions of views to the month.
The network 2btube continues its process of expanding international releasing 2bkids, a division specialized in contained childrens and family on YouTube.
2bkids becomes the first 2btube effort to develop market outside the Spanish-speaking market, with the full support of 60 professionals 2btube from its offices in Madrid, Miami and city of Mexico.
2btube will offer the same services that 2btube; management of talent and intellectual properties, original content production and creation of value for brands; but going to an international audience in all languages, for children up to 10 years and their families.
Bastian Manintveld, President Executive of 2btube, highlights that "have observed that over the 15% of them 500 million of visualizations that have all those months in 2btube come of them videos directed to the public child." "Is by this that have determined bet for this type of content and launch 2bkids".
The project is led by Juan Baixeras, who joined the company as General Manager of 2bkids. Baixeras is a professional with an extensive background in the world of entertainment and education, has been General Manager of Zinkia)Pocoyo) and is the founder of Little Smart Planet, a successful platform of educational video games
"The platforms digital have increased the importance of the production of contained child." Few teams are as well organized to take advantage of this opportunity of 2btube business, I am proud to lead a division so relevant for the network,"explains Baixeras.
2bkids already has with 30 channels of YouTube that that added more than 80 millions of views to the month. These talents 2btube offers a personalized advice focused on two goals: increase your audience (optimizing your channel thanks to the work of its experts and its premium tools) and increase your income (mainly through actions with brands and the increase in views).
Brands can also benefit from this expertise to optimize your channels, but can go much further and entrust the complete production of their content to YouTube to 2bkids or campaigns with talents that are part of your network.
2btube has with multitude of cases of success both in management of talents as in production of channels and in actions commercial that have supposed a great impact for brands. 2bkids will replicate the model followed by 2btube and is expected to improve the excellent results of 2btube in a time record.
Two years of success
2btube has fulfilled two years the last month of September and the balance of results has exceeded their expectations. The network already has more than 600 YouTube channels totaling more than 500 million views per month and 50 million subscribers. It has two channels of own production which are leaders in their category: Champions and Draw My Life in Spanish. In addition, it is working with more than 80 brands, including large international companies such as PlayStation, Warner Music, Apple and Netflix.
Year last 2btube launched 2bacademy, a division focused on training and supports channels that still do not have a large audience but have great potential. Result of the success of this initiative and the interest that has elicited the formation in the sector, 2btube has organized 2bcamp, the first summer camp where children and young people have been able to learn the basic principles of YouTube and open its own channel.
Thanks to these achievements, 2btube already ranks number 23 in the world ranking of networks according to SocialBlade.
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2btube launches 2bkids, a division specializing in childrens and family content 2bkids, that will be led by Juan Baixeras, was born with a thirty of channels that add more than 80 millions of views to the month. 
