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Produccin de directos 100% en la nube con Watchity

14/09/2018

Producci n de directos 100% en la nube con WatchityWatchity desarrolla una plataforma partiendo de la producci n televisiva como referencia, pero simplific ndola enormemente y acerc ndola a usuarios no expertos en v deo como los periodistas o los equipos de social media.

Los grandes cambios en el sector audiovisual, en transformaci n hacia un modelo m s adaptado a los nuevos h bitos de consumo de contenido de las nuevas generaciones, han provocado que las audiencias que tradicionalmente se encontraban en la televisi n, ahora est n emigrando hacia los medios digitales.

As , en un entorno donde la emisi n en web y en redes sociales tiene cada vez mayor presenciathe v deo en vivo online toma especial relevancia por su capacidad de generar m s alcance -visualizaciones y tiempo de visionado- y m s engagement -reacciones, comentarios y shares- que el v deo bajo demanda.

Ante esta tendencia, los medios tradicionales necesitan tecnolog as que les permitan crear directos especializados para sus medios digitales a menor coste y mayor productividad, con el fin de originar nuevas oportunidades de negocio y, por supuesto, mayores ingresos.

Watchity presenta en el IBC Show de Amsterdam (Hall 14, stand A26-28) su soluci n de producci n de directos 100% en la nube, una plataforma dise ada partiendo de la producci n televisiva como referencia, pero simplific ndola enormemente y acerc ndola a usuarios no expertos en v deo como los periodistas o los equipos de social media.

La plataforma Watchity integra toda la potencia de los sistemas tradicionales de producci n de televisi n en una plataforma vers til, escalable e intuitiva que simplifica la creaci n de directos para medios digitales con resultados profesionales. Y todo ello, con un modelo de precios flexible que se adapta a las necesidades t cnicas y al nivel de uso de cada organizaci n.

Watchity permite as crear directos adaptados a los canales digitales y con un est ndar de calidad de realizaci n elevado, similar al que se consigue en televisi n, pero incrementando la productividad para poder generar m s contenido con menos esfuerzo, gracias a que reduce la complejidad en la producci n de directos, facilita la libertad de movimiento de todo el equipo (c maras, periodistas, realizaci n ) y elimina desplazamientos innecesarios.

Entre sus funcionalidades, destaca la capacidad de producir directos multic mara con realizaci n profesional para su emisi n simult nea en web y en redes sociales como Facebook, Twitter o Youtube, as como la facilidad de conexi n de contribuciones remotas con sistemas de producci n m s tradicionales.

Watchity resuelve todas las necesidades que pueden surgir a nivel t cnico, como la contribuci n en v deo mediante m viles o c maras profesionales desde or genes remotos (mediante 4G, sat lite o wifi p blica) con una latencia inferior a 1,5 segundos, la sincronizaci n multi-c mara, la comunicaci n mediante intercom, el mixer cloud, o la distribuci n simult nea en los diferentes canales digitales, que pueden gestionarse de forma independiente e integrada.

Desde la producci n de informativos, donde se requiere una gran rapidez y agilidad en la cobertura de noticias, hasta la captaci n de audiencia mediante redes sociales para la programaci n en antena, pasando por la monetizaci n de directos espec ficos para la web, la producci n en la nube permite reducir costes y ofrecer una experiencia de visionado con un nivel de calidad excelente y una realizaci n adaptada a las caracter sticas de los nuevos canales digitales.

The platform Watchity ya ha sido utilizada por RTVE dentro de su proyecto de innovaci n Journalism Innovation Hub, en el que, durante el Festival Internacional de Teatro Cl sico de Almagro, se realizaron varios directos multic mara con producci n remota para redes sociales as como conexiones en directo en el informativo.

Acceso al ESPECIAL IBC 2018 en Panorama
LINK: https://www.panoramaaudiovisual.com/en/2018/09/13/produccion-directos-...
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