Grass Valley Raises the Ante on Live Production at IBC
Format flexibility is key to delivering better viewing experiences
MONTREAL, September 8, 2016 Live production, arguably one of the most demanding yet profitable segments of broadcasting, requires an open, flexible workflow that is capable of creating content in different formats sometimes at the same time. From capture to replay to delivery, live production represents a growing opportunity around the world for companies with the right equipment and infrastructure. Grass Valley, a Belden Brand, is a leader in live production, offering a full range of integrated solutions that help content owners and broadcasters create, control and connect content to the right audience at the right time.
At IBC 2016, Grass Valley is showing how 4K/UHD, IP, HDR and other advances are easily implemented into existing environments thanks to open standards and a focus on interoperability to improve production efficiency and increase revenues.
You only get one chance to make an impression with a live event, so its absolutely necessary to get it right the first time, said Neerav Shah, senior vice president of strategic marketing, Grass Valley. Viewers expect to see all the action in crisp images and vibrant colors, they want to see highlights and replays from every angle, they have no patience for interruptions in the signal. The portfolio we offer, optimized for the most demanding live productions, gives broadcasters the flexibility to tackle any project.
Some of the newest live production solutions IBC visitors will see from Grass Valley include:
Native 4K or native HD image capture with new imagers in the LDX 86N Series Cameras 4K with the highest resolution or HD without the typical downsides of 4K acquisition such as rolling shutter or decreased sensitivity
Direct IP interface for the LDX Series cameras enables a direct connection to COTS switches on an IP network that greatly simplifies remote production over IP
Extended Dynamic Range for LDX Series cameras with 15 F-stops of dynamic range for more lifelike highlights, better color rendition and high contrast without compromise, available with the GV-eLicense
K2 Dyno Universe Replay System, fully 6X and 4K/UHD switchable, with simultaneous support for IP and SDI for more flexible replay and the smallest footprint available for 4K replay
GV Korona K-Frame S-series Production Switcher with a smaller footprint for studio, mobile and venue environments and the ability to connect any switcher panel to any K-Frame system
User-friendly 4K/UHD support across all K-Frame systems in either quad or 2SI mode for 4M/Es
Live production continues to advance and Grass Valley provides a format-flexible approach that helps broadcasters be ready for anything. Designed to reduce complexity while increasing efficiency, the companys live production solutions capitalize on the latest technology and the decades of experience in the market.
Shah concluded, Nothing is quite as compelling as a live event, but the stakes are high. Live is critical to our customers its one of the best ways they have to command an audience and capitalize financially. Grass Valley customers trust us to power those productions with innovative, dependable solutions that grow as they grow and keep them on the cutting edge.
Grass Valley will showcase all of its powerful live production solutions at IBC 2016 on stand 1.D11.
At IBC 2016, Grass Valley will debut its new company vision of Content Your Way, which features bold new integrated solutions that make it easy for customers to create, control and connect content wherever, however and whenever it is consumed. Key application areas include live production, news, content delivery and networking.
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For information about Grass Valley solutions and services, please visit grassvalley.com.
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Grass Valley Raises the Ante on Live Production at IBC
