Sony Pixel Power calrec Sony

Always-On Security: Why is it important, especially in the production and post-production world?

16/06/2022

If you take a moment to think about security, it's a part of our everyday routines. When I leave for work in the morning, I set my Simplisafe home alarm. I get out of the car, I click to activate my car alarm. I sit down to start the day, and I log in on the laptop by offering my secure credentials. I even check my credit card activity and score each month. In other words, security is always on.

You could apply that same thinking to high-value film and TV content which are vulnerable, both before and after its release date. And the good news is that there are exciting industry developments in the concept of always-on security, which deters unauthorized distribution and provides a level of accountability for anyone with access to that content at any point in its lifecycle.

During the recent NAB 2022 Event, Ken Gerstein, VP Sales, NAGRA Anti-Piracy & NexGuard, met with experts from Vision Media to unlock insights into the importance of always-on security . The session helped to reveal why there has never been a more critical time to secure high-value content assets during production and post-production.

Kicking off the conversation, Gerstein queried about the mindset and need for always-on security. Jason Deadrich, Vision Media CTO, and Michael Holmes, Vision Media Chief Growth Officer, provided context on the evolution of their company and related it to the broader industry.

Vision Media began as a physical media company, sending out promotional content to theaters and DVDs to screeners on behalf of its studio, TV, and film clients. Holmes articulated how the company transitioned from analog to the digital medium, with streaming content serving as a key business component.

Deadrich also noted that there had been a natural evolution from physical to digital. Even before the pandemic, key contacts such as award voting members were fatigued with receiving multiple stacks of DVDs from different vendors containing different types of content, which was just becoming a waste. In addition to the green aspects of going digital, there's also the security aspect. These physical DVDs sent to one individual for private consumption were then getting more broadly shared.

Then the global pandemic hit, reiterating the critical need for quality video content. Industry dynamics that were thought to be years away happened in the blink of an eye, with new business, production, and distribution models appearing. These new market dynamics made for a perfect storm where content became even more vulnerable to theft and leaks, paving the way for revenue loss and endangering creativity. And it was within this context that Vision Media and NAGRA began collaborative efforts to develop a secure streaming platform. The goal was to help studios distribute and protect some of their most expensive content assets that need to be shared pre-release before monetization even begins.

What critical security areas are you looking to meet, and what are the benefits?

Deadrich noted if you think about the difference between going from a physical medium to digital, there are benefits of having higher quality visual content when you think about streaming vs. a physical DVD. Now all the security also gets improved. It's no longer a disc that can sit on someones desk and go somewhere else. Always on security allows for:

The asset to be locked down to an individual user

Multi-factor authentication

The requirement of a native app on the users device to play the content

And most importantly, forensic watermarking, which is imperceptible and doesn't detract from the viewing experience

When considering technology partners, what are your consideration factors?

Deadrich noted that they're always looking for best of breed vendors to provide the best possible services. We don't want to introduce a brand-new vendor even if they might have superior technology without considering the learning curve and transition of understanding how to sell into this market. Holmes added, I think we saw this with our clients as well. NAGRA is a trusted brand, someone that knew the cutting-edge technologies so that when we share that with clients, there's a level of comfort there.

How would you summarize your partnership experience with NAGRA?

From the commercial side, Holmes noted that the partnership has been tremendous, especially as we've had the opportunity to work together and communicate the key attributes of our Always-on security solution. From the technology side, Deadrich noted that Vision Media is constantly looking at the build vs. buy thought process. Working with NAGRA on the Always-on security efforts has been tremendous, with NAGRA serving as a fantastic partner.

Want to learn more?

View the full interview to hear more insights and perspectives on the Vision Media - NAGRA collaboration.

Download the Always-On Security Ebook to learn more about the Vision Media - NAGRA collaborative solution, embraced by clients such as The Hollywood Reporter, that wraps that technology within a framework of trusted business services.
LINK: https://dtv.nagra.com/always-security-why-it-important-especially-prod...
See more stories from nagra

More from Nagra Media Uk Ltd

27/03/2024

2023 Annual Report Publication

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...

15/03/2024

Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024

This year's annual telecoms jamboree in Barcelona attracted a record breakin...

22/02/2024

2023 ANNUAL RESULTS

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), the world leader in digital security, announce...

06/02/2024

NAGRA SPORT AND THE EUROPEAN BROADCASTING UNION (EBU) PARTNER TO LAUNCH EUROVISION SPORT

Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...

19/01/2024

'ALL ON' IN LAS VEGAS: KICKING OFF 2024 AT CES

As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...

19/01/2024

FUTURE OF THE SMART HOME: WHY PRIVACY AND DATA SECURITY ARE KEY

The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technolog...

07/01/2024

The Kudelski Group at CES 2024: Secure Your Lifestyle, Connect Your World

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...

09/10/2023

APOS 2023: A Blueprint for APAC's Media & Entertainment Industry

This year's 2023 APOS conference did not disappoint! As the defining voice for the Asia Pacific Media, Telecom and Entertainment industry, it hit all the ex...

28/09/2023

Despite the Storm Clouds, IBC 2023 Had Energy, Direction and Pace

There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a...

20/09/2023

NAGRA Receives Industry Recognition for Content Protection Innovation at IBC 2023

Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...

15/09/2023

NAGRA Launches Multi-DRM Service on AWS Marketplace

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...

14/09/2023

Sony's Ci Media Cloud Enhances Service Offering with NAGRA, Securing Content Throughout Review and Collaboration Workflows

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...

14/09/2023

Dubbing Brothers Secure New Post-Production Distribution Service with NAGRA

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...

13/09/2023

4iG secures NAGRA to launch new multi-network, super-aggregated entertainment service to rapidly transform Hungarian market

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - Sept. 13, 2023 - NAG...

12/09/2023

NAGRA Enhances Content Protection for Adobe's Frame.io

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...

08/09/2023

Chaos on the Court: Navigating Disruption in the Media and Entertainment Industry

The media industry, often regarded as one of the most dynamic and innovative sec...

29/08/2023

NAGRA and 2G Digital Post Enable Secure Auto AI-based Content Fulfilment and Localization Service for Content Owners

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 29, 2023 - NA...

26/08/2023

The Enemy Within - The Impact of CDN Piracy

Recently, when watching a linear commercial channel in the UK, an advert implored me to look at the latest offering from a leading multi-service provider. Toda...

25/08/2023

La nueva Economa de la Televisin de Pago: Una industria en cambio y la necesidad de desbloquear nuevo capital

A medida que las Telcos de todo el mundo atraviesan diferentes fases de transfor...

24/08/2023

2023 HALF YEAR RESULTS

Ad hoc announcement pursuant to Art. 53 LR Highlights: Total Group revenues and OOI increased to USD 339.9 million, from USD 333.4 million in the first half 2...

24/08/2023

Finacity Facilitates USD 50 million Receivables Securitization for Kudelski S.A.

Ad hoc announcement pursuant to Art. 53 LR Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA, and Stamford (CT), USA- August 24, 2023 - Finacity Corporatio...

22/08/2023

NAGRA Leads Industry to Navigate the Disruption' at IBC 2023

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 22, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent pr...

08/08/2023

Protecting Content Across the Production and Post-Production Multiverse

Unbelievably, the summer vacation season is already nearing an end here in the United States. School is back in session already, which means early morning drop...

02/08/2023

Tiv Srl Extends Service Lineup to Bring Customers NAGRA Secured DAZN Sports Content

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 2, 2023 - NAG...

20/07/2023

AI: The Next Big M&E Creative Adventure Or A Fast-Approaching Security Headache?

Summer evenings in London are rarely without some form of red carpet event that draws both the crowds and the press - such as the recent premiere of Oppenheimer...

18/07/2023

Telefonica Global Accelerates Fight Against Piracy to Protect Content Investments

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - July 18, 2023 - NAGR...

19/06/2023

Claro Colombia Leverages Direct-To-TV Solution to Expand Claro tv+ Service Reach and Lower Subscriber Acquisition Costs

Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 19, 2023 - NAGR...

15/06/2023

New Economics of Pay-TV: An Industry In Change And the Need to Unlock New Capital

As Telcos worldwide go through different phases of digital transformation, one o...

15/06/2023

New Economics of Pay-TV: Why Fit-for-Purpose Security is Essential for Streaming Services.

When the first cardless solution was introduced to the market over a decade ago,...

14/06/2023

Dentro de la mente de un pirata - Parte 1: Por qu dedicarse a la piratera?

Hace poco me tom una cerveza en el Llandoger Trow de Bristol. Cuenta la leyenda que el pub fue la fuente de inspiraci n de Robert Louis Stevenson para crear al...

14/06/2023

Dentro de la mente de un pirata - Parte 2: Cmo funciona el ecosistema pirata

Si le ste la primera parte de esta serie de blogs, sabr que NAGRA entrevist recientemente a un pirata para conocer de primera mano las motivaciones, m todos y...

14/06/2023

Dentro de la mente de un pirata - Parte 3: Consejos para el sector de los M&E

Si ya has le do los otros dos blogs de esta serie, estar s totalmente al d a. Si no, puedes ponerte al d a sobre las motivaciones humanas de un pirata y una inm...

08/06/2023

ANGA COM: Full of bustle, pace and an industry intent on solving challenges

The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recogniz...

06/06/2023

Kudelski Group Expands Quantum Security Solutions to Address Advanced and Evolving Threat Landscape

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - June 6, 2023 - The Ku...

05/06/2023

Focus on Piracy: How Keeping Pirates at Bay Can Safeguard Growth

As my colleague Tim Pearson recently wrote in his blog series about Inside the Mind of a Pirate', high-traffic live events have always been a target for pi...

24/05/2023

Chopin Launches Advanced Streaming Service to Meet Consumer Demand and Increase Subscriber Base

Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - May 24, 2023 - NAGRA...

23/05/2023

Tele Columbus to Launch Next-Gen Hybrid Android TV Service

Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA - May 23, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent provider o...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 1: WHY GET INVOLVED IN PIRACY?

I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pu...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 2: HOW THE PIRATE ECOSYSTEM WORKS

If you've read the first part in this blog series, you'll be aware that ...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - PART 3: ADVICE FOR THE M&E INDUSTRY

If you've read the other two blogs in this series, you'll be fully up to...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - WHY GET INVOLVED IN PIRACY?

I recently had a pint at the Llandoger Trow in Bristol. Legend says that the pub provided Robert Louis Stevenson with the inspiration for the Admiral Benbow in...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - HOW THE PIRATE ECOSYSTEM WORKS

If you've read the first part in this blog series, you'll be aware that NAGRA recently interviewed a pirate to gain first-hand insight into the motivati...

15/05/2023

FOCUS ON PIRACY: INSIDE THE MIND OF A PIRATE - ADVICE FOR THE M&E INDUSTRY

If you've read the other two blogs in this series, you'll be fully up to speed. If not, you can catch up on the human motivations of a pirate and a dee...

20/04/2023

2023 ANNUAL GENERAL MEETING OF KUDELSKI SA

Cheseaux-sur-Lausanne, Switzerland - April 20, 2023 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held today at the company's headquarters in ...

20/04/2023

Openview, South Africa's First Satellite Free-to-Air Service, Launches Ultraview, a Pay-TV Bouquet Leveraging NAGRA Security Solutions

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 20, 2023 - NAG...

17/04/2023

NAGRA Joins AWS ISV Accelerate Program

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 17, 2023 - NAGRA, a Kudelski Group(SIX:KUD.S) company and one of the world's leading indep...

12/04/2023

QTAKE Delivers Industry-First by Integrating Forensic Watermarking at Camera

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent prov...

11/04/2023

ZEE5 Optimizes Business Operations With NAGRA's Scalable Content Protection and Security Analytics

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 11, 2023 - NAG...