![](//www.4rfv.com/4rfv_news_images/nagra_scripts/U8CF3VTHKYI7_0.jpg)
We were excited to be back at NAB, and connect with our customers, partners and the industry! With a focus on safeguarding premium content value and authenticity, NAGRA highlighted key areas of interest in the media and entertainment industry. Of note was the growing demand for solutions that protect creativity, preserve authenticity and fight piracy.
Lets take a closer look at the highlights from our showcase at NAB 2024:
Securing Premium Live Content and Detecting Unauthorized Leaks
NAGRA showcased its NAGRA NexGuard forensic watermarking on the AWS stand for premium live and VOD content, including high-profile sports events. This technology not only helps secure premium content but also detects unauthorized leaks.
Deepfake Detection
NAGRA also demonstrated deepfake detection, addressing the emerging threat in todays media landscape, and one that's expected to be highly prevalent in 2024 as 49% of the world's population head to the polls. This showed how NAGRA solutions can be used to protect authenticity as well as security.
Integration of Forensic Watermarking on the Eluvio Content Fabric for live
NAGRA collaborated with Eluvio to integrate forensic watermarking into the Eluvio Content Fabric for premium live content such as sports and live events. This industry-first integration enables the enforcement of viewing rights for premium content, ensuring secure, end-to-end, ultra high-quality, and low-cost streaming. By leveraging this technology, NAGRA aims to provide a comprehensive solution for content protection throughout the value chain.
Content Protection from Camera to Post-Production with Adobes Frame.io
NAGRAs partnership with Adobes Frame.io allows for the secure handling of sensitive pre-release content in remote collaboration workflows. By incorporating NAGRA NexGuard forensic watermarking, Frame.io Enterprise users can uniquely watermark each video asset, discouraging illegal copying or distribution. This feature extends to Camera to Cloud dailies, providing an added layer of security.
Read more about the general availability of forensic watermarking for Enterprise Frame io customers in this Frame io blog.
What's more, the collaboration and joint solution won an NAB Product of the Year award which recognizes the most significant and promising new products exhibited at the show. In the case of Frame.io and NAGRA, it demonstrates how our industry is bringing the same level of content protection to post-production as has been extensively used in downstream content distribution. This is especially key as we see more and more post-production activities using OTT to distribute content during processes such as localization and edit reviews.
Protecting Post-Production Content As Industry Uses more OTT Distribution
NAGRA NexGuard Forensic Watermarking is a key component of NAGRA Active Streaming Protection. This comprehensive solution offers a range of tools to combat service and content piracy across the entire content distribution chain. Its comprehensive reporting capability provides insight into the level of threats and their associated business impact, quantified financially. This ensures that investments in streaming security no longer deliver just technical benefits, but also drive business-decisioning that protects creativity and fights piracy.
Learn More About Protecting Content Security & Authenticity
Our presence at NAB 2024 showcased our commitment to preserving content value and authenticity in the media and entertainment industry. Through solutions like NAGRA NexGuard forensic watermarking, broader portfolios such as Active Streaming Protection, integrations with market disrupters Eluvio and collaboration with industry-leaders such as Frame.io, we're excited play our part in leading the industry's defense against piracy.
Let's continue the conversation! Contact us to schedule a follow-up meeting. We'd love to hear from you!
More from Nagra Media Uk Ltd
22/07/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - July 22nd 2024 - The Kudelski Group (SIX:KUD.S), the world leader in digital security, announced tod...
16/07/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - July 16th 2024 - The Kudelski Group (SIX:KUD.S), the world leader in digital security, today announc...
03/07/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland a...
18/06/2024
In todays digital landscape, content piracy poses a significant threat to busine...
14/06/2024
Barely a day passes without Generative AI appearing in the headlines. Its role as an emerging technology enjoying mass-market adoption across multiple industri...
09/05/2024
Ahmedabad, India-May 8, 2024 - GTPL Hathway Limited, India's largest MSO tod...
08/05/2024
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA -7 May, 2024 - NAGRA, ...
30/04/2024
We were excited to be back at NAB, and connect with our customers, partners and ...
19/04/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland - April 19, 2024 - The Annual General Meeting of Kudelski SA (SIX:KUD.S) was held...
13/04/2024
In todays digital age, where the consumption of media content has shifted towards streaming platforms, the importance of safeguarding digital assets against pir...
10/04/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 9, 2024 - NAGR...
27/03/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA, March 27 2024 - The Kudelski Group has published its 2023...
15/03/2024
This year's annual telecoms jamboree in Barcelona attracted a record breakin...
22/02/2024
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - February 22nd, 2024 - The Kudelski Group (SIX: KUD.S), th...
06/02/2024
Cheseaux-sur-Lausanne, Switzerland, and Grand-Saconnex, Switzerland - February 6...
19/01/2024
As new year celebrations faded, it was time to head for Las Vegas. Providing an interesting juxtaposition of tourists enjoying the delights of the strip, inter...
19/01/2024
The CONNECTIONS Summit is an annual event hosted by international research firm Parks Associates at CES in Las Vegas, focusing on new trends, emerging technolog...
07/01/2024
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - January 7, 2024 - At CES 2024, the Kudelski Group (SIX:KUD.S), the world leader in digital security,...
09/10/2023
This year's 2023 APOS conference did not disappoint! As the defining voice for the Asia Pacific Media, Telecom and Entertainment industry, it hit all the ex...
28/09/2023
There seemed to be much trepidation ahead of this year's IBC. Would the Schiphol fiasco and train strike that blighted the escape from the RAI in 2022 be a...
26/09/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - September 26, 2023 -...
20/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix USA - Sept. 20, 2023 - NAGRA, a ...
15/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 15, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and one of the worlds leading indep...
14/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 -...
14/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 14, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...
13/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - Sept. 13, 2023 - NAG...
12/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - September 12, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent ...
08/09/2023
The media industry, often regarded as one of the most dynamic and innovative sec...
06/09/2023
Cheseaux-sur-Lausanne, Switzerland, and Berkeley (CA), USA - September 6, 2023 -...
29/08/2023
Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - August 29, 2023 - NA...
26/08/2023
Recently, when watching a linear commercial channel in the UK, an advert implored me to look at the latest offering from a leading multi-service provider. Toda...
25/08/2023
A medida que las Telcos de todo el mundo atraviesan diferentes fases de transfor...
24/08/2023
Ad hoc announcement pursuant to Art. 53 LR
Highlights:
Total Group revenues and OOI increased to USD 339.9 million, from USD 333.4 million in the first half 2...
24/08/2023
Ad hoc announcement pursuant to Art. 53 LR
Cheseaux-sur-Lausanne, Switzerland, Phoenix (AZ), USA, and Stamford (CT), USA- August 24, 2023 - Finacity Corporatio...
22/08/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 22, 2023 - NAGRA, a Kudelski Group (SIX:KUD.S) company and the worlds leading independent pr...
08/08/2023
Unbelievably, the summer vacation season is already nearing an end here in the United States. School is back in session already, which means early morning drop...
02/08/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - August 2, 2023 - NAG...
20/07/2023
Summer evenings in London are rarely without some form of red carpet event that draws both the crowds and the press - such as the recent premiere of Oppenheimer...
18/07/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - July 18, 2023 - NAGR...
19/06/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix, (AZ), USA - June 19, 2023 - NAGR...
15/06/2023
As Telcos worldwide go through different phases of digital transformation, one o...
15/06/2023
When the first cardless solution was introduced to the market over a decade ago,...
14/06/2023
Hace poco me tom una cerveza en el Llandoger Trow de Bristol. Cuenta la leyenda que el pub fue la fuente de inspiraci n de Robert Louis Stevenson para crear al...
14/06/2023
Si le ste la primera parte de esta serie de blogs, sabr que NAGRA entrevist recientemente a un pirata para conocer de primera mano las motivaciones, m todos y...
14/06/2023
Si ya has le do los otros dos blogs de esta serie, estar s totalmente al d a. Si no, puedes ponerte al d a sobre las motivaciones humanas de un pirata y una inm...
08/06/2023
The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recogniz...
06/06/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - June 6, 2023 - The Ku...
05/06/2023
As my colleague Tim Pearson recently wrote in his blog series about Inside the Mind of a Pirate', high-traffic live events have always been a target for pi...
24/05/2023
Cheseaux-sur-Lausanne, Switzerland and Phoenix (AZ), USA - May 24, 2023 - NAGRA...