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Grass Valley and ExciteM Take Live Audience Engagement to the Next Level

13/09/2018

Grass Valley and ExciteM Take Live Audience Engagement to the Next Level

MONTREAL, September 13, 2018 Grass Valley, a Belden Brand, today announced a strategic collaboration with software development firm ExciteM, which creates world-class viewer and audience engagement tools for television, social media and mobile environments. At IBC 2018, Grass Valley (booth #9.A01) will demonstrate the integration with ExciteM that enables broadcasters to optimize audience interaction and engagement with a wide range of live content options, while leveraging social media and polling software as well.

Visitors to the Grass Valley booth at IBC will see the unique application of ExciteMs Cloud Control Room integrated into the GV STRATUS HTML5 interface as an app called GV STRATUS Control Room. This cloud-based solution revolutionizes the collection and distribution of live feeds for instant posting and broadcast publishing natively to Facebook Live and enabling customized live graphics, real-time statistics and bi-directional comments. This dynamic integration will also highlight the launch of ExciteM Mobile Live, which captures live footage, giving users the ability to edit and combine with GV STRATUS I/O. ExciteM Mobile Live allows broadcasters to go live from any location using the GV STRATUS live streaming app, giving news operations more power to integrate live content from citizen journalists.

Live audience engagement has the power to transform how consumers respond to content. We are thrilled to partner with Grass Valley and reap the rewards of its vast experience and stature to integrate our tools directly into the production process. This collaboration is a market validation of our efforts to be a leading provider of interactive polling software and cloud-based live studio technology, said Belal Hummadi, CEO at ExciteM.

Additionally, ExciteMs Live Polling functionality has been integrated into Grass Valleys Ignite Automated Production Control solution for even more engagement. Customers will be able to integrate polling information with their existing Grass Valley graphics tools, easily run online and live polling campaigns, and integrate results with their live content using instant on-air feedback.

These applications enhance the creativity of our news and live production solutions, and provide front-line tools that enable nearly unlimited live content options received from anywhere and distributed to anywhere, said Pete Semerak, vice president of News at Grass Valley. Broadcasters and media companies can leverage this opportunity by creating two-way audience engagement, enabling them to maximize the value of their content. Our collaboration with ExciteM is a real win for Grass Valley and for our customers.

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For information about Grass Valley solutions and services, please visit grassvalley.com.

About Grass Valley

Grass Valley is focused on empowering customers to create, control and connect content wherever, whenever and however it is consumed. In this ever-changing media landscape, content remains the most important element. Many of our customers are faced with the need to create and support new workflows while continuing to operate their legacy workflows, simultaneously broadcasting through traditional channels, Over-The-Top platforms, and Video-On-Demand, as well as to tablets, PCs, and mobile devices.

We provide the innovative tools and expertise to help customers improve the efficiency of their operations while telling better stories to attract and keep viewers. With Grass Valleys integrated solutions that enable flexibility, efficiency, cost-effectiveness, quality and scalability, broadcasters and content creators have what they need to sustain their businesses. Headquartered in Montreal, Grass Valley has been in the broadcast business for nearly 60 years and is part of St. Louis-based Belden Inc. For more information, visit www.belden.com.

Belden, Belden Sending All The Right Signals, and the Belden logo are trademarks or registered trademarks of Belden Inc. or its affiliated companies in the United States and other jurisdictions. Grass Valley products listed above are trademarks or registered trademarks of Belden Inc., GVBB Holdings S.A.R.L. or Grass Valley Canada. Belden Inc., GVBB Holdings S.A.R.L., Grass Valley Canada and other parties may also have trademark rights in other terms used herein.
LINK: http://www.grassvalley.com/press/20180913-3682-grass-valley-and-excite...
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