A new Horowitz Research study highlights the growing importance of streaming, with data showing that 61% of weekly TV content viewing this year occurred on streaming platforms, up from 45% in 2024 and 38% in 2020.
Study: 61% of Weekly TV Viewing Takes Place on Streaming Services
05/06/2025
A new Horowitz Research study highlights the growing importance of streaming, with data showing that 61% of weekly TV content viewing this year occurred on streaming platforms, up from 45% in 2024 and 38% in 2020.
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