WideOrbit s Leading Radio Automation Solution WO Automation for Radio v.6 Wins NewBay Media Product Innovation Award

WideOrbit's Internet Orders Module for WO Traffic and WO Mobile Receive Honorable Mentions for Outstanding Product Innovations San Francisco, November 25, 2013-WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that its industry-leading radio automation solution, WO Automation for Radio v3.6, has won the first annual NewBay Media Product Innovation Award. The award honors outstanding recent product introductions that serve broadcast and online radio, professional video and TV organizations. In addition, WideOrbit's Internet Orders module in WO Traffic, the only ad management tool that allows Spot and Digital advertising to be managed together in one system, and WO Mobile, the company's robust mobile marketing campaign platform, received honorable mentions in the Radio category.

The NewBay Media Product Innovation Awards program recognizes excellence in manufacturing of products that serve broadcast and online radio, TV and professional video markets. Nominations were submitted by manufacturers and winners were selected by a panel of professional users.

We're proud to have won this award for WO Automation for Radio, and to have additionally received honorable mentions for WO Mobile and the WO Traffic Internet Order module, said Mark Moeder, General Manager of Radio for WideOrbit. It's exciting to work alongside such a talented team of industry veterans who share a common commitment to advancing the industry through technology. Thousands of radio stations depend upon WideOrbit products, and through continued input from our users and the industry as a whole, I look forward to continued growth and many more ground-breaking advancements in the future.

WO Automation for Radio v3.6 is the industry's most modern and powerful radio automation system and the only automation system built with a widget-based architecture. WO Automation for Radio v3.6 features centralized content creation that connects markets to provide intelligent, automatic failover redundancy for important file transfers. It also features a cost effective solution for offsite storage and disaster recovery with automatic backup of all audio content. In addition, WO Automation for Radio v3.6 provides multimarket voice tracking and centralized playlist creation and editing which allows users to make instant log changes from anywhere, no reloading required.

The Internet Orders module in WO Traffic allows users to manage both Spot and Digital advertising together in one system. WO Traffic is the only traffic system that offers this functionality and a two-way integration with Google's DFP Premium. The Internet Orders module delivers seamless workflow and order approval routing plus detailed, accurate revenue reporting and invoicing of internet campaigns.

WO Mobile is a robust mobile platform that allows broadcasters to launch targeted mobile programs and campaigns, including SMS alerts, MMS videos, sweepstakes and mobile coupons. A distinct feature of WO Mobile is the ability to convert data feeds into customizable alerts, such as weather alerts and school/business closing alerts, which enables stations to deliver relevant, time-critical notifications to listeners that can be sponsored by advertisers. Another unique feature is seamless integration between WO Mobile and WO Traffic that provides accurate and streamlined tracking, reporting and billing of metric-driven, advertiser sponsored campaigns.

I'm really proud of our radio team for this achievement, said Eric R. Mathewson, Founder and CEO of WideOrbit. In the past five years, we've expanded our radio solutions offering beyond WO Traffic to a comprehensive product line that includes CRM, Sales Force Automation, Radio Automation, Business Analytics and Mobile. We'll continue to focus our efforts on building solutions that help our clients streamline their workflow and operate more efficiently and profitably.

WideOrbit provides innovative solutions for managing the business of ad sales operations. WideOrbit's comprehensive product line helps clients manage the entire workflow of advertising sales, from placement and optimization through to automation and invoicing across multiple media, including broadcast radio and television, media networks, digital and mobile. More than 3,200 radio stations are operating on WideOrbit Radio Automation platforms and more than 1,000 radio stations are live on WO Traffic, WideOrbit's leading sales, traffic and billing solution.

About WideOrbit WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations - from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,500 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $24 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.

LINK:	http://www.wideorbit.com/wideorbits-leading-radio-automation-solution-...
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