14 August 2017 Following a two-round pitch process, UKTV has announced today a future-facing deal with Omnicom Media Group UK (OMG UK) which will see its media planning and buying account represented by a bespoke group of five companies, led by Rocket. The deal will start with an initial pilot period, which if successful will move into an ongoing relationship.
The eight-figure account was retained by Rocket, UKTVs incumbent agency of nine years, following the introduction of the new structure by OMG UK. The move marks the first time OMG UK has worked in this way, creating an agency solution crafted to fit with UKTVs new marketing structure, where media works seamlessly with the broadcasters new in-house shop, UKTV Creative.
The new team brings together the very best of OMG UKs industry-leading specialists and tools to put data, effectiveness and innovation at the heart of what it will provide to UKTV. Rocket will lead the account, with additional resource provided by Annalect, OMG Programmatic, Fuse and Mobile5.
Zo Clapp, Chief Marketing & Communications Officer for UKTV said,
Over the last decade, our clever use of media has made a tremendous contribution to UKTVs success. The new structure that Rocket and OMG UK have created will help us continue that growth into the future, working together with the brilliant UKTV Creative team.
The tender was managed by UKTVs Director of Media, Alasdair Weddell, who worked with ISBA and marketing analytics specialist, Ebiquity, to ensure a fair and open pitch process.
Weddell added,
We set out a clear vision for our media strategy and Rocket transformed their approach to meet UKTVs new ambitions in this area. We are delighted to be renewing our agreement with Rocket and are looking forward to inspiring our audiences with exciting campaigns.
Mark Girling, CEO, Rocket said,
We are thrilled that UKTV has chosen to continue its partnership with us and are looking forward to working with them to build on the significant business success which they have achieved in recent years. The review has given us a great opportunity to assess how the needs of progressive clients such as UKTV have changed, and create an exciting new resource within OMG UK to deliver on those needs.
UKTVs successful partnership with Rocket has recently resulted in award recognition with a Highly Commended for the Digital Strategy of the Year at the 2017 Drum Marketing Awards, and a Silver in the inaugural Campaign Creative Tech Awards.
The news follows Aprils announcement by UKTV that the award-winning broadcaster achieved record revenue, profit and programme investment in 2016. And UKTVs growth trajectory continues in 2017 with the expansion of UKTVs creative facilities into a full service Creative Shop, plus increased investment in original programming, attracting stellar talent such as Davina McCall, Sir David Attenborough, Dara O Briain, John Bishop, Dave Gorman, Greg Davies, Alex Horne, and Alex Jones.
For more information, contact: Ali Laurie, Network Communications Executive, UKTV
Ciara Battigan, New Business and Marketing Director, Rocket, ciara.battigan@rocketnetwork.co.uk
About UKTV UKTV is a commercial broadcaster reaching over 41m viewers every month.
The award-winning independent has eleven imaginative brands - UKTV Play, Dave, W, Gold, Alibi, Yesterday, Drama, Really, Home, Eden and Good Food. These include the two most popular non-PSB channels in the UK and account for nearly 10% of the British commercial TV market. The companys most recent financial results showed record-breaking year-end revenue of £344.8m and EBITDA of £91.3m. It invested £151.2m in programming and related launches last year, and is a significant investor in British creativity.
The network embraces technology to deliver inspired channels to audiences through Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat, Amazon Fire and UKTV Play, and distributes its highly valued original programmes to 200 territories.
Now celebrating over 20 years at the forefront of digital television, UKTV - an independent commercial joint venture between BBC Worldwide and Scripps Networks Interactive, Inc. (SNI) - is proud to be the first British television broadcaster in The Sunday Times top 100 companies list.
corporate.uktv.co.uk / press.uktv.co.uk / @uktvpress
About Rocket Founded in 1997 Rocket offers communications strategy development, media planning and buying, alongside a range of specialist services. Comprising of a 75 strong team of curious, agile and future facing people. Rocket is an agile, award-winning media agency that prides itself on Knowing More - about clients brands, customers and how they consume media. Rocket is part of the PHD group and Omnicom Media Group network. To know more go to www.rocketnetwork.co.uk
About Omnicom Media Group UK: Omnicom Media Group (OMG) is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide, PHD Network and Hearts & Science. In the UK, Omnicom Media Group UK exists to fuel excellence across its 5 UK agencies - OMD UK, Manning Gottlieb OMD, PHD, Rocket and Hearts & Science and also across its range of Specialist Services such as OMG Programmatic, Annalect, Affiliates, Benchmarketing, Fuse, Drum, Mobile5, OMG Ethnic and Barter.
Omnicom Media Groups UK agencies have won the Gunn Report for Creativity for 10 years running, are the current holders of the Festival of Medias Network of the Year, and won the Grand Prix at Thinkbox 2015, Clear Channel 2015 and Media Week 2015.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
14 August 2017 Following a two-round pitch process, UKTV has announced today a future-facing deal with Omnicom Media Group UK (OMG UK) which will see its media planning and buying account represented by a bespoke group of five companies, led by Rocket. The deal will start with an initial pilot period, which if successful will move into an ongoing relationship. 
