ELEAGUE Partners with GEICO to Launch GEICO ELEAGUE Amateur Series Tuesday, August 1, 2017
Share:
Share on facebook
Share on Twitter
Email this article
Download:
Download PDF
Amateur Gaming Circuit's Inaugural Schedule to Feature Three Events,
Beginning with Street Fighter V Tournament at PAX West, September 1-4, in Seattle
August 1, 2017 - ELEAGUE, the premium esports tournament and content brand from Turner and IMG, has announced a multi-faceted partnership with GEICO to provide amateur gamers with a series of esports competitions to showcase their skills across a range of popular video games.
The GEICO ELEAGUE Amateur Series will begin with a tournament featuring Capcom's acclaimed video game Street Fighter V, to be held at PAX West, September 1-4 in Seattle, Wash., with live streaming coverage presented on both the ELEAGUE and GEICO Gaming Twitch channels.
This partnership with GEICO provides an exciting opportunity for ELEAGUE to develop a deeper connection with the amateur esports community, said Craig Barry, EVP and Chief Content Officer, Turner Sports. We're looking forward to broadening the reach of ELEAGUE, while providing an additional opportunity for amateur gamers to compete in an environment that closely mirrors the professional esports experience.
GEICO has been an incredible partner with ELEAGUE since its beginning, and the GEICO ELEAGUE Amateur Series builds on that through a very unique competition series that invites fans directly into the action, said Seth Ladetsky, senior vice president of sales, Turner Sports. Aligning with the vision for Turner Ignite Sports announced earlier this year, this initiative is another demonstrated example of how brand partners can harness the resources of Turner Sports in delivering fan experiences that truly move the needle.
The Fighting Game Community has grown by leaps and bounds into one of the most engaging and passionate fan bases in all of esports, said Vince Giampietro, GEICO Senior Marketing Manager. From day one, we've made it our goal to support the gaming community and we are excited to strengthen our relationship with Turner Sports in this new endeavor.
GEICO ELEAGUE Amateur Series | PAX West Format & Participation
Gamers interested in signing up to compete in the GEICO ELEAGUE Amateur Series' Street Fighter V tournament at PAX West in Seattle can visit www.battlefy.com/geico-sfv.
The tournament will begin with three online qualifiers, with the top 16 finishers competing at PAX West and 16 additional players will be able to qualify on site. Those top 32 players will be entered into a playoff bracket that will be played out to determine the winner.
Additional details, including prizing, production and commentators, will be shared in the coming weeks.
GEICO is the official auto and home insurance of ELEAGUE and has been committed to bringing the enthusiasm and excitement of esports to ELEAGUE fans since its inception in 2016. GEICO ELEAGUE Amateur Series events will be organized and managed in association with RedPeg Marketing, an experiential marketing agency and live event organizer. Two additional events are part of the inaugural schedule and additional details will be announced at a later date.
The GEICO ELEAGUE Amateur Series represents the latest expansion of ELEAGUE's portfolio of industry-leading premium live event and content experiences. Since its 2016 launch, ELEAGUE has presented two live seasons of Counter-Strike: Global Offensive (CS:GO); the first-ever Overwatch Open in partnership with Blizzard Entertainment; a record-setting ELEAGUE Major; the ELEAGUE Street Fighter V Invitational; and ELEAGUE Clash for Cash: The Rematch. TBS will also showcase ELEAGUE's recently announced feature series ELEAGUE: Road to The International Dota 2 Championships with coverage beginning Friday, Aug. 4, at 10 p.m. ET/PT on TBS.
# # #
About ELEAGUE
ELEAGUE is the premium esports tournament brand formed in partnership between Turner and IMG that officially launched in 2016. A leader in the delivery of live event experiences, ELEAGUE content is widely distributed across leading digital platform Twitch, along with showcase programming airing on Turner's TBS, a fully-distributed cable television network. In its first year, ELEAGUE produced two seasons featuring Counter-Strike: Global Offensive, along with the first-ever Overwatch Open. As recognition of its industry-wide impact, ELEAGUE was awarded its first-ever CS:GO Major, originating from Atlanta in January 2017. The ELEAGUE Major Grand Final drove ELEAGUE's Twitch channel to a record peak of more than one million concurrent streams, in addition to a reach of 3.6 million total viewers on TBS throughout the tournament. ELEAGUE received a Sports Emmy nomination for Outstanding Studio Design and Art Direction in March 2017.
About GEICO
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 15 million private passenger customers, insuring more than 24 million vehicles (auto & cycle). Using GEICOs online service center, policyholders can purchase policies, make policy changes, report claims and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent. GEICO also provides insurance quotes on motorcycles, all-terrain vehicles (ATVs), boats, travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. Commercial auto in
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
ELEAGUE Partners with GEICO to Launch GEICO ELEAGUE Amateur Series Tuesday, August 1, 2017 
