New Territory Media Live Streams Don't Tell Comedy Show with ATEM SDI Extreme ISO
Brie Clayton September 2, 2024
0 Comments
Blackmagic Design today announced that video production agency New Territory Media recently used an ATEM SDI Extreme ISO live production switcher to live stream a standup comedy show for Don't Tell Comedy, introducing a new kind of viewing experience for its popular popup shows and expanding its reach to its audience of more than 1.5 million YouTube subscribers.
With more than 100 live events happening each week across 200 cities globally, Don't Tell Comedy is a standup comedy company that creates popup shows featuring secret lineups of comedians performing in undisclosed venues. Known for delivering viral comedy content across its YouTube, TikTok and Instagram channels (@DontTellComedy), Don't Tell Comedy features standout comedy sets from its events to a combined audience of almost 5 million followers.
New Territory Media was hired to bring a live streaming element to two recent tapings in San Diego, CA. While select events are recorded and broken down into clips for Don't Tell Comedy's social channels, for these shows the company also wanted to experiment with a live stream, bringing the viewing experience to fans outside of Don't Tell Comedy's operating cities.
When we initially explored the idea of live streaming our shows, we were concerned about the complexity and cost of the equipment required. However, the compact and powerful setup provided by New Territory Media and Blackmagic Design completely changed our perspective. The ATEM SDI Extreme ISO allowed us to create a high quality live stream with minimal footprint, opening up exciting possibilities for bringing our unique comedy experience to audiences far beyond our physical venues, said Brett Kushner, COO of Don't Tell Comedy.
We had to run a lot of cables because of the physical distance of the venue and needed at least seven inputs for the cameras, so we opted for the ATEM SDI Extreme ISO, said New Territory Media CEO Joey Daoud. With more than 15 years in the industry producing documentaries, brand videos, and the creative technology publication VP Land, Daoud was already familiar with the ATEM and knew that it was perfect for this job due to its reliability, support for multicam production and streaming capabilities, among other features.
As Daoud noted, the goal was to design an intuitive, portable and unobtrusive live streaming workflow that could easily be implemented on top of Don't Tell Comedy's existing setup. The ATEM SDI Extreme ISO achieved this, along with a Micro Converter SDI to HDMI 3G and DeckLink 8K Pro Mini capture and playback card.
Not only did the ATEM SDI Extreme ISO have more than enough inputs to support the multicam workflow, but the ATEM's direct streaming capability meant that we had a seamless backup live stream to YouTube in case the main feed went down, and we needed to hot swap them, Daoud noted. Since this was the first time streaming the shows live to YouTube, it helped to have a safety net in case we encountered any unforeseen issues, but luckily everything went smoothly. Also, the ATEM is ultra portable, packing professional features like a multiview, DVE, chroma keyer and more into such a compact body.
The nature of a Don't Tell Comedy show is very spontaneous since the audience doesn't even know the lineup or exact location until that day. It doesn't feel like a traditional comedy show since it's not in a comedy club, rather the venues can be anything from a boxing gym to a yoga studio to even a backyard, Daoud explained. While that spontaneity is part of the magic that makes these events so unique, our approach to the workflow was quite the opposite; everything was well thought out, with reliable and portable gear being the crux.
We played with the ATEM's ISO recording features, and I can see that coming in handy in the future not only as another form of backup but to help simplify the workflow when it comes to delivering recorded content across social channels. It's these added bells and whistles from the ATEM that help elevate workflows to another level, Daoud added. Also, we didn't have the luxury of lots of space and the established technical accommodations that come with a typical theater or comedy show venue. As such, our workflow needed to have a small footprint while still delivering powerful technical capabilities. The ATEM SDI Extreme ISO was just that.
Our goal for the live stream was to build on the success that Don't Tell Comedy has already achieved at these live events and experiment with what's possible at a high quality, technical level so we can see what will work in the future as these shows continue to expand, Daoud concluded. We're happy with what we were able to achieve with the ATEM SDI Extreme ISO and can't wait to see where things go from here.
September 4, 2024Cinedeck Announces Compatibility with Avid MediaCentral PlatformCinedeck, pioneer in integrated delivery solutions for the media and entertainment industry,
September 4, 2024Bella Extends Creative Collaborations with Farm Journal Studios: New Season of Original Web Series Coming SoonPhoto credit: Bella On location with Bella's crew in Champaign, Illinois. L-R: Camera
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
01/12/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
01/12/2025
Artemis II is NASA's first crewed flight test of the Space Launch System rocket and Orion spacecraft. The crew, from left: Commander Reid Wiseman, Pilot Vic...
01/12/2025
IRVINE, Calif. Wooden Camera has introduced its new Accessory Collection for the Canon EOS C50. The new lineup includes a low-profile, gimbal-ready cage, expand...
01/12/2025
WASHINGTON The Federal Communications Commission has released a tentative agenda for its Dec. 18 Open Commission Meeting that will include a vote on a report an...
01/12/2025
In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor's office. ...
01/12/2025
Many industries have seen big-ticket hardware turn into software. Switchers, though, demand a combination of real-time performance and sheer bandwidth that has ...
01/12/2025
GENEVA Shanghai will host the next quadrennial Radiocommunication Assembly (RA-27) and World Radiocommunication Conference (WRC-27), Oct. 11-Nov. 12, 2027. This...
01/12/2025
NEW YORK Just in time for Giving Tuesday tomorrow (Dec. 2), the Broadcasters Foundation of America is seeking out donations to help television and radio industr...
01/12/2025
STOCKHOLM, Sweden Net Insight CEO Crister Fritzson has informed the company's board that he will retire from the video transport and media cloud technology ...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Back to All News
A Down to Earth, All Too Relatable Hero: Cashero' Teaser ...
01/12/2025
In the rush to deliver content to every screen, many broadcasters overlook one of the most crucial steps in the workflow: format and frame rate conversion. Get ...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
New Territory Media Live Streams Don't Tell Comedy Show with ATEM SDI Extreme ISO 
