Full integration of the popular format with MediaCentral Platform solutions provides the industry's first end-to-end AVC-LongG production workflow for unprecedented performance and efficiency
Avid (Nasdaq: AVID) today announced the availability of the first MediaCentral Platform solutions that support the Panasonic AVC Ultra-LongG video format. Through the openness of Avid Everywhere , the popular format is now fully integrated into Media Composer , Interplay | Production, AirSpeed | 5500, Interplay | MAM, Avid NEXIS , Avid MediaCentral | UX, and Media | Director. By leveraging this format and these solutions, broadcasters can streamline their entire workflow from ingest to final delivery while lowering storage and networking requirements.
Thanks to the openness of Avid Everywhere, broadcasters can work with a wide range of formats and resolutions, said Jeff Rosica, senior vice president and chief sales & marketing officer, Avid. By supporting AVC Ultra-LongG, we're extending Avid MediaCentral Platform solutions to give customers fast, efficient and highly integrated workflows. Our work on delivering Panasonic AVC Ultra-LongG as an end-to-end solution as well as some of the unique capabilities we've provided illustrate our commitment to our Resolution Independence strategy to provide modern workgroups the complete workflows they need to do their work with confidence every day of operation.
An increasing number of news organizations and broadcasters worldwide are now shooting in the AVC Ultra-LongG format as it provides high-quality media at smaller bandwidth rates. Avid is the first to support this format fully, releasing new product updates that offer an end-to-end LongG workflow across the Avid MediaCentral Platform. Avid's unique splicing of AVC Ultra-LongG streams is an industry first capability, allowing for changes to be made to existing sequences without requiring a full re-encode upon playout or consolidation.
Through seamless integration with the MediaCentral Platform, customers can safely replace old camera inventory and invest in this new camera platform without risking interruption of well-established operational practices. By using this media format, customers can streamline their entire workflow, speed up production, and save on storage costs. From baseband and file-based ingest and logging, to editing, playout, and archive, the Avid media production workflow solutions have been updated to support the complete workflow.
We're seeing strong demand from customers for a complete AVC Ultra-LongG media production workflow, said Kunihiko Miyagi, executive VP of Cinema and Broadcasting, Imaging Network Business Division, Panasonic. By working closely with Avid, we're enabling customers in the news production and broadcast industries to benefit from a complete, integrated workflow, spanning everything from acquisition to archive.
Avid's end-to-end production workflow for AVC Ultra-LongG spans the Avid Artist, Media, and Storage Suites, and includes baseband and file-based ingest, editorial and logging, send-to-playback, and archive. The following Avid product updates and upgrades are now available:
Media Composer 8.6 Edit HD and high-res media with the film, TV, and broadcast standard ( P2 Plugin 4.7 is required )
Avid NEXIS 6.0 Accelerate production with the world's first software-defined storage platform
Interplay | Production 3.6 Manage assets, collaborate, and automate workflows for high-volume media delivery
Interplay | MAM 5.6 Unify and coordinate every aspect of media production with a comprehensive system
AirSpeed | 5500 2.1 Speed up SD, HD, and high-res workflows with a multichannel ingest/playout server
Media | Director 1.5 Automate file-based media ingest, parking, and transcoding
MediaCentral | UX 2.7 Access media and work on projects anywhere using a cloud-based interface
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
Full integration of the popular format with MediaCentral Platform solutions provides the industry's first end-to-end AVC-LongG production workflow for unprecedented performance and efficiency 
