The U.S. Census has been instrumental in the success and accuracy of measurement for Nielsen and other businesses throughout America. With the potential introduction of a citizenship question on the upcoming 2020 Census, lawmakers, businesses and activists alike have rallied to oppose it, resulting in the Supreme Court rejecting the rationale for the question's inclusion.
For Nielsen, being a vocal leader on the issue has been a top priority, as the Census is one of several data sources we use to accurately calibrate our panels and processes. Nielsen believes the inclusion of a citizenship question could lead to inaccuracies in the underlying data-inaccuracies that could have a significant impact on businesses who rely on the data to make material decisions each day.
Nielsen's Christine Pierce, SVP Data Science, was on stage in New York City at a Reuters Newsmaker event to talk about the importance of accuracy and integrity for the upcoming U.S. Census in 2020. Sharing the spotlight with notables Congresswoman Carolyn B. Maloney (New York's 12th Congressional District), former DOJ Civil Rights appointee Justin Levitt and former Census Director Kenneth Prewitt, Pierce detailed to a packed room why Nielsen took such a strong stance against adding a citizenship question, how private sector companies like Nielsen rely on a census as a foundation to a truth set, and the scientific risk in not having a robust census turnout.
In regard to Nielsen's stance on a potential citizenship question on the upcoming Census, Pierce noted a core scientific principle of pre-testing the questions statistical veracity The fact that it wasn't tested and the fact that it's a sensitive and not a necessary question [is] why we took a stand [against it]. It's not the right question to be asking on the Census.
Congresswoman Maloney lauded Nielsen for being one of the few companies to take a public position on this matter in a big way. I do want to publicly thank Nielsen for speaking out on the Census, said Congresswoman Maloney. The business community which had always had a very active role in the Census..they were very big, big supporters of it because they use the data was quiet. No one was speaking out No one was speaking out and then Nielsen came out and spoke out it really meant a lot.and I think had a very important impact.
Pierce further stressed the importance of an accurate Census from Nielsen's perspective as well, as inaccuracies in Census data could adversely affect the way businesses use the data and significantly affect those who rely on it to make material decisions each day.
It's such an integral part of our business advertisers, large corporations, networks, publishers and radio stations are all coming to Nielsen to ask How many eyeballs saw this ad, how many people heard this radio program' and all of that is benchmarked to the Census, she said. Everyday we're using some aspect of the Census-if it's off, it's off for a decade.
Pierce and Congresswoman Maloney shared similar sentiments regarding the potential fallout from an inaccurate Census as the result of a citizenship question being asked. If your data is not correct, then your policy isn't correct your planning isn't accurate, Maloney stated. If you're not counted, you're not represented.
Facebook
Twitter
Linkedin
email
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
Latest Innovations Extend Fiber to Any Location and Elevate Subscriber Quality o...
The U.S. Census has been instrumental in the success and accuracy of measurement for Nielsen and other businesses throughout America. With the potential introduction of a citizenship question on the upcoming 2020 Census, lawmakers, businesses and activists alike have rallied to oppose it, resulting in the Supreme Court rejecting the rationale for the question's inclusion. 
