The U.S. Census has been instrumental in the success and accuracy of measurement for Nielsen and other businesses throughout America. With the potential introduction of a citizenship question on the upcoming 2020 Census, lawmakers, businesses and activists alike have rallied to oppose it, resulting in the Supreme Court rejecting the rationale for the question's inclusion.
For Nielsen, being a vocal leader on the issue has been a top priority, as the Census is one of several data sources we use to accurately calibrate our panels and processes. Nielsen believes the inclusion of a citizenship question could lead to inaccuracies in the underlying data-inaccuracies that could have a significant impact on businesses who rely on the data to make material decisions each day.
Nielsen's Christine Pierce, SVP Data Science, was on stage in New York City at a Reuters Newsmaker event to talk about the importance of accuracy and integrity for the upcoming U.S. Census in 2020. Sharing the spotlight with notables Congresswoman Carolyn B. Maloney (New York's 12th Congressional District), former DOJ Civil Rights appointee Justin Levitt and former Census Director Kenneth Prewitt, Pierce detailed to a packed room why Nielsen took such a strong stance against adding a citizenship question, how private sector companies like Nielsen rely on a census as a foundation to a truth set, and the scientific risk in not having a robust census turnout.
In regard to Nielsen's stance on a potential citizenship question on the upcoming Census, Pierce noted a core scientific principle of pre-testing the questions statistical veracity The fact that it wasn't tested and the fact that it's a sensitive and not a necessary question [is] why we took a stand [against it]. It's not the right question to be asking on the Census.
Congresswoman Maloney lauded Nielsen for being one of the few companies to take a public position on this matter in a big way. I do want to publicly thank Nielsen for speaking out on the Census, said Congresswoman Maloney. The business community which had always had a very active role in the Census..they were very big, big supporters of it because they use the data was quiet. No one was speaking out No one was speaking out and then Nielsen came out and spoke out it really meant a lot.and I think had a very important impact.
Pierce further stressed the importance of an accurate Census from Nielsen's perspective as well, as inaccuracies in Census data could adversely affect the way businesses use the data and significantly affect those who rely on it to make material decisions each day.
It's such an integral part of our business advertisers, large corporations, networks, publishers and radio stations are all coming to Nielsen to ask How many eyeballs saw this ad, how many people heard this radio program' and all of that is benchmarked to the Census, she said. Everyday we're using some aspect of the Census-if it's off, it's off for a decade.
Pierce and Congresswoman Maloney shared similar sentiments regarding the potential fallout from an inaccurate Census as the result of a citizenship question being asked. If your data is not correct, then your policy isn't correct your planning isn't accurate, Maloney stated. If you're not counted, you're not represented.
Facebook
Twitter
Linkedin
email
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
20/11/2025
15 March 2012
SHARE Facebook Twitter Linkedin Email
Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...
20/11/2025
6 September 2012
SHARE Facebook Twitter Linkedin Email
FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey.
At the start of s...
20/11/2025
25 June 2014
SHARE Facebook Twitter Linkedin Email
Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...
20/11/2025
1 October 2014
SHARE Facebook Twitter Linkedin Email
With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...
20/11/2025
27 April 2015
SHARE Facebook Twitter Linkedin Email
Cinegy, which develops and produces media asset management products that are used in flagship production...
20/11/2025
12 August 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
5 November 2015
SHARE Facebook Twitter Linkedin Email
Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...
20/11/2025
12 February 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...
20/11/2025
22 June 2016
SHARE Facebook Twitter Linkedin Email
Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...
20/11/2025
10 January 2017
SHARE Facebook Twitter Linkedin Email
Find us on page 12 of the Program Guide 2016
Tags
NewBay Media Awards , Program Guide 2016 , broadc...
20/11/2025
15 March 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...
20/11/2025
12 December 2017
SHARE Facebook Twitter Linkedin Email
Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...
20/11/2025
25 June 2018
SHARE Facebook Twitter Linkedin Email
Munich 25th June 2018 - Cinegy today announced that Canada-based Accessible Media Inc. (AMI) has implemen...
20/11/2025
27 May 2019
SHARE Facebook Twitter Linkedin Email
The best quality live video from the worst networks - Haivision
Although DVB and the World Wide Web are...
20/11/2025
24 November 2020
SHARE Facebook Twitter Linkedin Email
ATV Expand and Increase their Playout and Editing Capabilities using Cinegy Software
Munich, Germany...
20/11/2025
1 September 2021
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st September 2021:
Cinegy GmbH, the premier provider of software technology for di...
20/11/2025
20 September 2021
SHARE Facebook Twitter Linkedin Email
ElectronicVerve continues a strong history of supporting Cinegy customers in India
Munich, Germany,...
20/11/2025
1 November 2022
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 01 November 2022: Cinegy, a premier provider of software technology for digital video...
20/11/2025
31 October 2023
SHARE Facebook Twitter Linkedin Email
Britt Broadcast at TBC...
20/11/2025
CINCINNATI Oklahoma Community Television (OCT) has selected GatesAir and Triveni Digital as key technology partners in an ATSC 3.0 deployment that establishes a...
20/11/2025
WASHINGTON The Federal Communications Commission has opened a wide-ranging inquiry into the relations between broadcast networks and their affiliates that could...
20/11/2025
NEW YORK Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 202...
20/11/2025
Graduate Spotlight: Krysta Mirsik DePuy The educator from Hackettstown, New Jersey, shares how it took her 11 years to find the right graduate program for her...
20/11/2025
LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...
20/11/2025
SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....
20/11/2025
ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...
20/11/2025
NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...
20/11/2025
MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...
20/11/2025
STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...
20/11/2025
Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive distributor for MLB.TV, put regula...
20/11/2025
Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...
20/11/2025
It's the Late Late Toy Show BIG BIG Ticket Giveaway day!
It's the Late ...
20/11/2025
Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...
20/11/2025
The How To Gael pocast gals, comedian Chris Kent and quizzer Darragh Ennis drop by for the fifth episode of The 2 Johnnies Late Night Lock In
In the penultimat...
20/11/2025
Tonight on RT Prime Time, Marie Crowe on how a Reading School changed her son&#...
20/11/2025
The NVIDIA Blackwell RTX upgrade is nearing the finish line, letting GeForce NOW Ultimate members across the globe experience true next-generation cloud gaming ...
20/11/2025
Tanya Berger-Wolf's first computational biology project started as a bet wit...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
The U.S. Census has been instrumental in the success and accuracy of measurement for Nielsen and other businesses throughout America. With the potential introduction of a citizenship question on the upcoming 2020 Census, lawmakers, businesses and activists alike have rallied to oppose it, resulting in the Supreme Court rejecting the rationale for the question's inclusion. 
