
NBA Virtual-Reality Broadcasts on Oculus Fueled By Fully Cloud-based Decentralized Workflow Through The Switch and AWS, MediaMonks takes live VR sports production into the cloud By Brandon Costa, Director of Digital
Tuesday, May 11, 2021 - 12:56 pm
Print This Story | Subscribe
Story Highlights
In a challenging season of evolving COVID-based protocols, limited fan attendance, and national broadcast partners' taking much of their live game production remote, the NBA has managed to uphold its reputation as one of the nation's most progressive professional sports leagues.
That includes leading the way on NFTs (through NBA Top Shot), sports-betting-based alternative streaming broadcasts, and, yes, even virtual reality.
The NBA has partnered with Facebook to deliver a package of live games in virtual reality on the Oculus platform.
Through its partnership with Facebook, the NBA has delivered a package of 10 VR broadcasts of live games on the Oculus Quest platform, the last of which - between the Toronto Raptors and Dallas Mavericks - will stream Friday evening.
Consumable on Oculus Quest's Venues app, this season's edition of the NBA's live VR experience brings users (and their dynamic avatars) into a suite-like experience to interact with other fans of their choosing while watching a produced, multi-camera live presentation of the game itself.
Yet, although the consumer side of the production has been advanced significantly by pushing the quality of the video to 4K at 60 fps, perhaps the most radical and impactful changes are behind the scenes, where the entire live experience is being produced via a new decentralized model with the crew working from numerous locations around the globe.
The Key First Mile to the Cloud The NBA and Facebook have entrusted international creative digital-production company MediaMonks to produce the live game coverage and assist with marrying it to the Venues app experience within Oculus.
Camera specialist Alan Bucaria sets up one of four cameras used to shoot the VR broadcast. Bucaria is one of just two-three people required at the arena to make the production possible. (Photo Courtesy: MediaMonks)
MediaMonks' team has logged plenty of reps working NBA VR experiences in the past, but, when it became clear that conditions at NBA arenas were going to be quite different this season given careful resumption of play amid the coronavirus pandemic, it was understood that this slate of productions would be the most challenging yet.
Unable to travel staff and have a large technical presence onsite, MediaMonks had to get creative. Like many broadcasters throughout this pandemic, it would need to find a way to produce from home - literally. The agency would assemble a completely decentralized workflow that would allow the entire production to be done in the cloud.
The key to decentralization came in unlocking the connectivity. MediaMonks turned to The Switch for its high-capacity, low-latency first-mile connectivity into every NBA arena. This enabled The Switch to extend a direct peering with AWS via a private Direct Connect which MediaMonks accessed directly from the NBA Venue panel. The ability to funnel 4K video signals over those pipes (The Switch network) out of the arena and into the cloud was the critical element that enabled the entire show.
A chart of the signal workflow behind the NBA VR experience. (Courtesy: MediaMonks)
The signal workflow is relatively straightforward (see image at right). From AWS Direct Connect, the camera signals are fed through nine softwareSRT decoders into TouchDesigner for 3D mapping and custom projection. From there, it runs into Vizrt's Viz Vectar Plus production-switching system controlled by Central Control where the crew can tap in and work from their respective homes to build the final product, which is transmitted to Oculus headsets through AWS Cloudfront.
This workflow sounds terrifying and bizarre, says Lewis Smithingham, MediaMonks' Director of Creative Solutions, but, once it got up and running, it has been one of the more stable shows that we've ever run.
Minimal Onsite Presence At the arena on a game night, the MediaMonks team has to deploy little more than a collection of five cameras and a small, 12 rack unit rolling case housing a collection of Haivision Makito X4 encoders.
The only gear required on-site for the production are five Sony cameras and a 12 RU rolling case of Haivision Makito X4 encoders. Those encoders leverage The Switch's in-venue network to transport the camera feeds to AWS Direct Connect. (Photo Courtesy: MediaMonks)
With the team looking to stick with more-traditional broadcast elements, these games are not produced with some special VR rig, which previous major VR projects across the industry may have used. Instead, these games are shot using Sony FX6 full-frame cinema cameras outfitted with Canon EF 8-15mm fisheye lenses. They are positioned in four spots in the arena: high center court, low center court, and under each basket.
Only two to three crew members are needed onsite: VR Broadcast Engineer in Charge Ken Stiver and Camera Lead/Live Tech Alan Bucaria, supported by Broadcast Engineer Adam Roth, or a local utility. Everyone else involved in the show works on equipment in their own homes.
Says Smithingham, It's liberating as a manager to be able to recruit the talent that I want for this show, [rather] than be restricted to just who can get to the truck.
Bringing in Talent Far and Wide The show is steered by a crew more than 15 people deep, all working from home in locales ranging from Orlando to New York, New Jersey, Los Angeles, San Francisco, Arkansas, London, Nottingham, Buenos Aires, and S o Paolo.
Among those behind the scenes were Solutions Architect Lead Jason O'Malley, Broadcast and Films Senior Technica
North America Stories
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
14/05/2026
Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...
14/05/2026
The American Association of Professional Baseball (AAPB) has announced a new par...
14/05/2026
ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...
14/05/2026
Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...
14/05/2026
Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...
14/05/2026
Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...
14/05/2026
Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...
14/05/2026
NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...
14/05/2026
Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...
14/05/2026
NVIDIA has released the Content Localization Blueprint, a modular reference arch...
14/05/2026
Disney has announced that Disney will be the exclusive U.S. streaming home of the Banana Bowl, the Banana Ball league season championship, streaming live this ...
14/05/2026
Arkona technologies and technology partner manifold will demonstrate their production solutions on the Magna Systems and Engineering stand (Booth 5D1-1) at Broa...
14/05/2026
Haivision will host a webinar on Thursday, May 21 at 10 a.m. ET / 4 p.m. CET cov...
14/05/2026
The CW Network and ESPN have announced a sublicense broadcast agreement for The CW to televise ACC football and men's and women's college basketball gam...
14/05/2026
The agreement marks Scripps Sports' first NBA local rights deal...
14/05/2026
A new report from education-technology company Wiingy testing post-ChatGPT predictions against three years of real-world data has identified broadcasting as one...
14/05/2026
Global Citizen and FIFA have announced that Madonna, Shakira, and BTS will headl...
14/05/2026
LOS ANGELES, CA, May 14, 2026 - The nonprofit Sundance Institute announced today the cohort selected for the 2026 Episodic Lab program, taking place at Dunaway ...
14/05/2026
Soldiers equipped with Falcon IV radios will soon gain a sense-and-protect capa...
14/05/2026
Artists concept of the L3Harris Next Gen RTG in flight configuration, designed to provide 250 watts of reliable power for decades-long missions in deep space....
14/05/2026
Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
CueScript's CueiT 4.0 Wins Future's Best of Show Award, Presented at 2026 NAB Show by TV Tech
CueScript, a leading international developer of professio...
14/05/2026
Expert-Led Education Sessions and Development of Online Training Program Accelerate IPMX Adoption and Deployment
The Alliance for IP Media Solutions (AIMS) to...
14/05/2026
Klvr is launching in the United States with a professional-grade rechargeable battery solution that cuts costs and improves performance across live entertainmen...
14/05/2026
Shooting into the depths of Bedlam with URSA Cine 17K 65
Brie Clayton May 14, 2026
0 Comments
Indie feature film paired digital 65mm capture with a Bl...
14/05/2026
WeMakeColor expands with Baselight, becoming hybrid color facility
Caroline Shawley May 14, 2026
0 Comments
Boutique Mexican-based studio integrates B...
14/05/2026
Berklee's Summer in the City Returns with Free Concerts Throughout Boston Ar...
14/05/2026
Chelsey Green Named to Billboard's 2026 Women in Music List The Berklee professor and chair of the Recording Academy Board of Trustees joins other high-pr...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...