Emma Kaye is a seasoned entrepreneur with wicked experience and worthwhile insights, and is also the founder of Bozza. Kaye was on the original founding team for Triggerfish Animation, one of South Africa's leading animation companies. This experience she says not only taught her how to run and grow a business but it gave her the invaluable insight into the power of storytelling and content creation for television.
While being in television was exciting, my feeling was that the mobile device would become the most valuable screen on which to consume content in Africa. However, I believed that it is not just the device that is important it is about relevant content on the device that drives the uptake of technology, she says.
Kaye moved on from Triggerfish to Breakdesign, a mobile technology company which became one of the top 5 developers globally for Nokia. She reckons the reason the company was able to become a leader in the space was its ability to leverage relevant content.
Kaye's obsession with content and tech seems to have found a happy home with her new company, Bozza. Bozza is an online platform that allows individuals to create content for their communities.
The team and I are bringing the worlds of content and technology together, but this time for an African market, she says. This is a message that Kaye has spent the better part of the last two years spreading to the world.
We are a mobile-first platform that allows for the next generation of musicians, film makers, poets and photographers to create and self publish their content directly to their fans.
Bozza works with communities across various Africa countries and tech ecosystem. Kaye says that for the company it has been less a question of working across various African ecosystems, and more around the awareness of how tech is consumed across the different markets.
This analysis of how consumers/users behave give us insights into how to manage the tech and therefore cater for the various cultures more so than the various ecosystems.
Bozza is about the artist and they share their content with their communities. Kaye says that artists are the new search engines into community .
Artists are giving shape to hybrid African identities, and the rest of the world is curiously watching this shift in creative power towards these new differential ideas of space and the interesting responses they demand.
Mobile and its socio-economic potential
Kaye argues that tech in Africa is still in the phase of unrealised potential in terms of what the impact of mobile could really be.
Mobile technology has huge socio-economic, educational, commercial, societal and individual significance, she says.
She reckons that as of yet, emerging economies have been quite resourceful in using mobility in socio-economically important ways . This means that countries have been able to empower micro enterprises and individuals.
By embracing mobility as a content delivery platform, emerging countries or continents can leapfrog developed economies, establishing a unique societal brand in a vibrant new industry.
While there has been immense growth in Africa's tech scene she worries that two key things are still yet to be addressed properly in this space. For her, the big issue are around the cost of data and creation of relevant technology.
Access to services through technology can be transformational, but real change happens when access to technology is affordable for all, says Kaye.
She argues that development of tech is important on the continent but that it is the creation of relevant technology for the market being developed that is the key.
In the creation of appropriate technology with fitting content for the right market, there is more potential for sustainability and real growth.
Women in tech, how about the challenges of entrepreneurship
As woman in tech in Africa, Kaye reckons the conversation should be more about entrepreneur regardless of gender. She argues that men and women face many challenges when it comes to starting and running a business anywhere.
The emotional hurdles that are implied or given light reference to in these types of conversations should, I feel, be given more of a centre stage, she says.
For the conversations needs to be about the courage needed, tenacity, self-esteem, confidence and above all, belief.
Conversations around how to hustle, how to start again, how to listen, how to implement, how to learn from the endless disappointments and know that you can succeed.
Kaye also talks about the key differences in men and women's ways of approaching work.
This may reveal the underlying misconceptions about being a woman in business, she chides.
Her argument is that women tend to be more focused on relationships while men tend to prioritise the hero's journey that they are on. This journey could, for instance, focus on an achievement and a sense of going into battle .
In my experience, women tend to create a collective around them and then it is let's go into battle together'.
She believes that it is this type of approach, collaboration, collective thinking that is useful in an industry full of innovation.
It is an industry that needs to create an environment in which people feel and are expected to bring their best selves to collaborate and create something that the market needs.
http://memeburn.com
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
26/04/2024
EL SEGUNDO, Calif. & NEW YORK Mattel has announced a deal to launch its first three 24/7 free ad supported streaming (FAST) channels on Samsung TV Plus, Samsung...
26/04/2024
PORTLAND, Maine Viewers here can now receive the NextGen TV signals of five local stations with the launch of ATSC 3.0 service from host station WPFO, which is ...
Emma Kaye is a seasoned entrepreneur with wicked experience and worthwhile insights, and is also the founder of Bozza. Kaye was on the original founding team for Triggerfish Animation, one of South Africa's leading animation companies. This experience she says not only taught her how to run and grow a business but it gave her the invaluable insight into the power of storytelling and content creation for television.
