Red Arrow International secures distribution rights to Belgian hit format Safety First

Red Arrow International secures distribution rights to Belgian hit format Safety First

Munich, February 26, 2014. Red Arrow International has secured worldwide rights to distribute SHELTERs newest Belgian comedy format Safety First. Created by Tim van Aelst, the mastermind behind Rose DOr-winning What If? and Emmy-award winning Benidorm Bastards, Safety First is a ratings hit on Belgiums VTM, having outperformed its channel average by up to 63%. Recently, the hit series has won already a very prestigious award for TV program of the year in Belgium, de Ha! van Humo.

For a long time, I thought our shows were lucky shots. But now Safety First did it again: this is not a coincidence anymore, says Tim van Aelst.

Henrik Pabst, Managing Director, Global Format & Factual Distribution at Red Arrow International says: Global hit comedies Benidorm Bastards and What If? proved Tim van Aelst and his team are comedy geniuses! By smashing VTMs channel average and raking in comedy awards, Safety First has already shown its hit potential. Its an honor to continue our successful relationship with SHELTER!

About Safety First

Safety First is a hilarious feel good comedy series set at the heart of a security company. Fired from his job as a security guard and desperate to prove himself, Dirk Porrez finds something to dedicate his life to in founding security company Safety First. He employs his sister, Ingrid, and former colleagues Luc Turlinckx and Smos. These characters are larger than life, but they still possess an everyman quality.

Together, these 4 are totally incompetent security guards, who just about survive through discipline, dedication & friendship, but Safety First. Its a feel good comedy series about power and powerlessness, fellowship and solidarity, pride, failure, taking the punch and getting back up.

Red Arrow International

Red Arrow International is a leading distributor with an extensive slate of scripted, factual and format designs, guaranteeing a strong portfolio with programs by Red Arrow Entertainment Group and third party producers.

Red Arrow International has a unique expertise in packaging, co-financing and co-producing international drama, such as Netflix first original drama Lilyhammer and Jo, starring Jean Reno.

Red Arrow International boasts a strong track record in building format franchises such as Benidorm Bastards with 25 local versions including NBCs Betty Whites Off Their Rockers, and ABCs The Taste.

Red Arrow International has a global reach with offices in Munich, Los Angeles and Hong Kong and making sales in over 150 territories.

Red Arrow International is part of Red Arrow Entertainment Group, incorporating 14 TV production companies spanning across 9 countries. Red Arrow Entertainment Group belongs to ProSiebenSat.1 Group, one of Europes leading media groups.

LINK:	http://en.prosiebensat1.com/en/newsroom/press-releases/press-lounge/re...
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