ISE to move to Barcelona in 2021

ISE organiser Integrated Systems Events has confirmed the 2021 show will be held in Barcelona at Gran Via, part of the Fira de Barcelona exhibition complex on February 2 to 5, in a move that cements the venue as the exhibition's permanent home.

Speculation has been rife about where the show would head when its deal ended with the Amsterdam RAI, a venue the exhibition was rapidly outgrowing. With annual growth of both exhibitors and attendees running at around 10% - and the AV market forecast for 5% yearly growth through 2021 the move was inevitable.

In a press release Mike Blackman, managing director of Integrated Systems Events, said: The RAI and Amsterdam have provided a fantastic location, been great partners and contributed to the success of the show. But, demand from exhibitors, and the continued increase in the numbers of attendees, showed us that limited floor space was in danger of putting a brake on the show's development. In spite of all our best efforts this was not an issue we felt could be solved by staying at the RAI Amsterdam.

We conducted extensive exhibitor and attendee research and visited many major exhibition centres in Europe before making this important decision. By announcing our move to one of Europe's largest and most prestigious convention complexes, we can now continue to focus on creating a unique experience for everyone and confidently plan for long-term development. At the same time, we will ensure that the remaining two editions of ISE at the RAI Amsterdam are the best in its illustrious history and a fitting way to bring our 14-year relationship with the venue and city to a close.

Dan Jago, founder and director of InAVate and the InAVation Awards, said the InAVation Awards would also move to Barcelona in 2021.

The InAVation Awards started in 2007 during the ISE show and has always been closely aligned with the exhibition and its associated events.

What started life as an EMEA awards scheme, quickly grew to the global event it is today, reflecting the shifts we've seen as the ISE show has expanded in size and worldwide significance.

It's right that we continue this association to ensure that we can gather the very best integrators, consultants, distributors, technology managers and manufacturers working in the industry today, wherever they might be located.

The awards will remain at the popular Gashouder venue in Amsterdam until the move to Barcelona where we are committed to delivering the event in an equally iconic space.

Full press release follows:

Integrated Systems Events, the producers of the Integrated Systems Europe exhibition, has announced that its 2021 edition will be held at Gran Via, part of the Fira de Barcelona exhibition complex in Spain on 2-5 February.

The new venue will become the permanent location for the world's largest AV and systems integration show.

The decision to relocate the ISE exhibition comes after 18 months of research into the viability of remaining at the RAI Amsterdam. With annual growth in ISE exhibitors and attendees approaching 10%, and the international AV market forecast to grow by 5% per annum through to 2021, it was concluded that ISE was outgrowing its popular Amsterdam location.

ISE 2018 attracted 80,923 attendees, of which 22,000 were visiting the show for the first time while 1,296 exhibitors filled 53,000 net sqm of floor space in 15 halls. ISE 2019 is expected to increase on these record breaking figures.

Mike Blackman, Managing Director Integrated Systems Events, commented: The RAI and Amsterdam have provided a fantastic location, been great partners and contributed to the success of the show. But, demand from exhibitors, and the continued increase in the numbers of attendees, showed us that limited floor space was in danger of putting a brake on the show's development. In spite of all our best efforts this was not an issue we felt could be solved by staying at the RAI Amsterdam.

We conducted extensive exhibitor and attendee research and visited many major exhibition centres in Europe before making this important decision. By announcing our move to one of Europe's largest and most prestigious convention complexes, we can now continue to focus on creating a unique experience for everyone and confidently plan for long-term development. At the same time, we will ensure that the remaining two editions of ISE at the RAI Amsterdam are the best in its illustrious history and a fitting way to bring our 14-year relationship with the venue and city to a close.

The Fira de Barcelona is one of Europe's most prestigious convention and conference locations. The complex has two exhibition venues and hosts 140 international trade shows each year, featuring over 30,000 exhibitors and attracting over two million attendees. In total it has over 400,000 sqm of floor space and 14 halls.

Gran Via is one of Europe's largest and most modern exhibition venues. It blends outstanding architecture with exceptional functionality across 8 halls and 200,000 sqm of exhibition floor space. It also offers unparalleled visitor flow and state-of-the art services and logistics. It is conveniently placed for access to the nearby international airport and public transport.

ISE's co-owners AVIXA and CEDIA are keen to highlight the positive benefits of the decision to relocate.

David Labuskes, AVIXA CEO, commented: Our thinking in coming to this decision has been driven by our desire to serve and deliver value for our members, attendees and exhibitors at ISE. We can better achieve these objectives in a venue that can evolve with us and continue to reflect the market we work in. The continued success of ISE and the growth anticipated in the AV business meant that we knew this decision would need to be taken before too long. I'm delighted that we were able make t

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