
Editor's note: This post is part of Into the Omniverse, a series focused on how artists, developers and enterprises can transform their workflows using the latest advances in OpenUSD and NVIDIA Omniverse.
The Universal Scene Description framework, aka OpenUSD, has emerged as a game-changer for building virtual worlds and accelerating creative workflows. It can ease the handling of complex datasets, facilitate collaboration and enable seamless interoperability between 3D applications.
The latest news and demos from NVIDIA GTC, a global AI conference that ran last week, put on display the power developers gain from NVIDIA Omniverse - a platform of application programming interfaces (APIs) and software development kits (SDKs) that enable them to build 3D pipelines, tools, applications and services.
Newly announced NVIDIA Omniverse Cloud APIs, coming first to Microsoft Azure, allow developers to send their OpenUSD industrial scenes from content-creation applications to the NVIDIA Graphics Delivery Network.
Such a workflow was showcased in a demo featuring an interactive car configurator application, developed by computer-generated-imagery studio Katana using Omniverse, streamed in full fidelity to an Apple Vision Pro's high-resolution display. A designer wearing the Vision Pro toggled through paint and trim options, and even entered the vehicle.
In a separate demo, Dassault Syst mes showcased, using its 3DEXCITE portfolio, a powerful web-based application for 3D data preparation supercharged with NVIDIA AI and Omniverse Cloud APIs to deliver new generative storytelling capabilities.
OpenUSD also played a part in the announcement of NVIDIA's latest AI supercomputer, a powerful cluster based on the NVIDIA GB200 NVL72 liquid-cooled system, which was showcased as a digital twin in Omniverse.
Engineers unified and visualized multiple computer-aided design datasets with full physical accuracy and photorealism using OpenUSD through the Cadence Reality digital twin platform, powered by Omniverse APIs. The technologies together provided a powerful computing platform for developing OpenUSD-based 3D tools, workflows and applications.
Siemens announced it has integrated OpenUSD into its Xcelerator platform applications via Omniverse Cloud APIs, enabling its customers to unify their 3D data and services in digital twins with physically based rendering.
A demo showcased how ship manufacturer HD Hyundai used Siemens' Teamcenter X, which is part of Xcelerator, to design digital twins of complex engineering projects, delivering accelerated collaboration, minimized workflow waste, time and cost savings, and reduced manufacturing defects.
OpenUSD Ecosystem Updates on Replay The latest OpenUSD ecosystem updates shared at GTC include:
Ansys is adopting OpenUSD and Omniverse Cloud APIs to enable data interoperability and NVIDIA RTX visualization in technologies such as Ansys AVxcelerate for autonomous vehicles, Ansys Perceive EM for 6G simulation, and NVIDIA-accelerated solvers such as Ansys Fluent.
Dassault Syst mes is using OpenUSD, Omniverse Cloud APIs and Shutterstock 3D AI Services for generative storytelling in 3DEXCITE applications.
Continental is developing an OpenUSD-based digital twin platform to optimize factory operations and speed time to market.
Hexagon is integrating reality-capture sensors and digital-reality platforms with OpenUSD and Omniverse Cloud APIs for hyperrealistic simulation and visualization.
Media.Monks is adopting Omniverse for a generative AI- and OpenUSD-enabled content-creation pipeline for scalable hyper-personalization.
Microsoft is integrating Omniverse Cloud APIs with Microsoft Power BI, so factory operators can see real-time factory data overlaid on a 3D digital twin to speed up production.
Rockwell Automation is using OpenUSD and Omniverse Cloud APIs for RTX-enabled visualization in industrial automation and digital transformation.
Trimble is enabling interactive NVIDIA Omniverse RTX viewers with Trimble model data using OpenUSD and Omniverse Cloud APIs.
Wistron is building OpenUSD-based digital twins of NVIDIA DGX and HGX factories using custom software developed with Omniverse SDKs and APIs.
WPP is expanding its Omniverse Cloud-based OpenUSD and generative AI content-generation engine to the retail and consumer packaged goods sector.
Get Plugged In to the World of OpenUSD Several GTC sessions expanded on the latest OpenUSD advancements. Register free to watch them on demand:
The Big Bang of OpenUSD: Hear from technical luminaries at Pixar, Adobe, Apple, Autodesk and NVIDIA on the potential of OpenUSD.
An Introduction to OpenUSD: Learn why OpenUSD is more than just a file format and how it can revolutionize 3D workflows.
Mastering USD and Adobe Substance 3D: Learn how to master real-world material capture, seamlessly integrate workflows with OpenUSD and enhance realism with Adobe Substance 3D.
Enabling 3D Geospatial Workflows for Industrial Digital Twins: Learn how Cesium is using OpenUSD to enable high-fidelity streaming and rendering for global-scale digital twins.
Digitalizing the World's Largest Industries With OpenUSD and Generative AI: Explore how global industries are becoming software-defined.
Get started with NVIDIA Omniverse by downloading the standard license free, access OpenUSD resources, and learn how Omniverse Enterprise can connect your team. Stay up to date on Instagram, Medium and X. For more, join the Omniverse community on the forums, Discord server, Twitch and YouTube channels.
Featured image courtesy of Siemens, HD Hyundai.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
15/09/2025
Steve Zahn, Winona Ryder, Ethan Hawke, and Janeane Garofalo star in Ben Stiller&...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
A U.S. Marine launches a Javelin shoulder-fired anti-tank missile during a training exercise. (Photo credit: U.S. Marine Corps)...
15/09/2025
AMSTERDAM TV Tech has named its Best of Show Awards winners for IBC2025, which wraps up today. Entrants were judged by a panel of industry experts on the criter...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
Paris, France - September 15, 2025 -- Space42 (ADX: SPACE42), the UAE-based AI-p...
15/09/2025
Back to All News
The Great Flood' Teaser Trailer Previews A Gripping Struggle for Survival
Entertainment
15 September 2025
GlobalSouth Korea
Link copi...
15/09/2025
Back to All News
From Hardship to Hope: Typhoon Family' Presents a Tale of...
15/09/2025
Back to All News
Gloom Goes Global as Wednesday's' The Doom Tour Hit...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
14/09/2025
Partnership to address business and technical challenges of DMF adoption
he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...
14/09/2025
WARNER BROS. TELEVISION'S THE PITT (HBO MAX) WINS FIVE EMMY AWARDS, INCLU...
14/09/2025
Back to All News
Mantis' Trailer Previews High-Stakes Rivalries to Be No. ...
13/09/2025
ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...
13/09/2025
AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...
13/09/2025
At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...
13/09/2025
Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...
13/09/2025
Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...
13/09/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...
13/09/2025
Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...
13/09/2025
Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users
Today, KitBash3D, a pioneer in 3D a...
13/09/2025
With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...
13/09/2025
Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...
13/09/2025
When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...
13/09/2025
Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...
13/09/2025
Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...
13/09/2025
Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...
13/09/2025
Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
13/09/2025
Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...
12/09/2025
College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...
12/09/2025
ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor
Friday, Sep...
12/09/2025
(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...
12/09/2025
The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...
12/09/2025
Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...
12/09/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...
12/09/2025
PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...
12/09/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
12/09/2025
New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data.
Keepit, the world s only independent, cloud-nativ...
12/09/2025
Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...
12/09/2025
Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....
12/09/2025
TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...
12/09/2025
Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....