Keeping Content Close - Wherever it's Stored
The move to the cloud continues to gather pace across the media industry. The pandemic has forced organisations to make radical changes to the way their teams work. But as with the adoption of any next-gen technology, users adopting cloud-based workflows for media storage and management, don't all experience the same benefits.
While many cloud-based solutions bring the promise of immediacy and ease of use, sometimes this can come at the cost of security. Fluctuating pricing structures are also a key concern. Companies can unfortunately find themselves locked into restrictive meta-data agreements or struggling to manage spiralling storage costs. There is a hugely complex landscape of solutions and services to choose from. Some of these will enable organisations to move into a more flexible future but some can end up being even more restrictive than the old workflows.
With this in mind, we've outlined the important considerations for keeping content close without sacrificing security. As well as the exciting implications of discoverable and actionable media content.
Accessibility is Everything The idea of the cloud as a limitless, intangible entity often does users a disservice. The reality is that all cloud storage is anchored to physical storage, even if it spans multiple locations. Therefore, rather than thinking about moving content to an amorphous cloud, organisations should think about accessing it remotely through cloud solutions. The content itself can actually be stored in any combination of cloud, on-premise, or hybrid environments as long as it is accessible to the end-user.
In fact, due to Covid many organisations are already storing content in multiple locations both on-premise and in the cloud. However, the two big questions are; can users access their media wherever it's located, and is the root storage secure?
It's my Metadata, or is it? As our professional lives and workflows become increasingly global (but still virtual) content needs to be easily located and shared. Metadata is a key ingredient in the recipe for this new wave of content creation. Typing in a few keywords, results in a selection of footage that would have taken hours of painstaking searching if using a legacy format.
But as with any valuable asset, there are situations where this data can be leveraged against the organisation storing its media. Rather than metadata staying connected to the media asset throughout its content lifecycle, users can find themselves locked into restrictive agreements, or losing key information as content is moved around. In order to make the most of metadata it should be user-friendly, portable and future-proof. Not only can metadata make content extremely searchable, it can also connect files with each other. Rather than sitting in silos, your media assets relate to each other and your library can start working as a whole. As any creative knows, finding the right footage is half the battle.
How Secure is my Media? There have been a worrying number of high-profile content security breaches in the news lately. Unfortunately, some organisations are discovering the ubiquity of ransomware, the hard way. Of course, securely accessing a protected media archive is a high priority for media organisations - sadly, not all security protocols are created equal.
Companies need to look for solutions that provide a high standard of Digital Content Governance and hacker prevention protocols to protect assets. Solutions should offer the ability to clearly identify and distinguish between user groups. As well as check the asset usage, by logging all interactions within audit trails. The industry needs accessibility, but content should obviously only be accessible to the right users, in the right way.
A Collaborative Future There is no doubt we are moving into a completely new era of working processes and with that shift industry expectations are growing. Due to the complexity of video workflows, as well as the scale and volume of media archives, solutions had to evolve to match the needs of the industry. The technology is certainly there now, and it is enabling media companies to work seamlessly from anywhere.
Review and collaboration workflows, mean that users can connect over content regardless of where they are based. Balancing the necessities of secure media libraries with the fast-paced demands of the industry. By giving media professionals a complete view of their content, we can streamline the creative process and help teams adapt to the changes ahead.
To find out more about securely accessing and sharing content from anywhere, download our MatrixStore and iconik Solution Brief here.
Download Solution Brief
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
15/06/2026
Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
Keeping Content Close - Wherever it's Stored 
