Sony Pixel Power calrec Sony

The Biggest Drag Racing Event in the World Meets Facebook Live

12/08/2017

The Biggest Drag Racing Event in the World Meets Facebook Live posted: 12/08/2017

Since the invention of cars, drag racing, where 2 cars race down a straight line, has been a fan-favorite auto sport for car aficionados everywhere, with racers modding out their rides and taking to the streets in gloriously dangerous and oftentimes illegal fashion. But while drag races are prohibited on the streets, this organization has been bringing drag racing to the forefront of automotive sports while keeping it all safe and legitimate.

Revvolution Shift-S3ctor is a drag racing events organization that brings together the world's best and fastest speed racers. Founded in 2011, Revvolution Shift-S3ctor's airport-tarmac racing competitions have grown tremendously from its grassroots beginnings in California, with physical attendees in the thousands at their events every time. Seeing such a huge rise in popularity and turnout in just a few years, the organizers at Revvolution decided to adopt live streaming to reach even more fans across the world.

When we looked at how much we've grown in the last 5 years, we realized that there are a lot of fans out there who really love this sport. But we could only fit so many people into an airport venue, explained Ryan Randels, co-owner of Revvolution Shift-S3ctor. So how do we take these events to a global level and reach the millions of fans we have? The answer was to live stream.

Pikes Peak Race

The largest annual racing event held by Revvolution Shift-S3ctor is the annual Pikes Peak Airstrip Attack in Colorado Springs, which features a series of half-mile side-by-side roll races and dig races. (Dig races are when both cars start at zero MPH, while roll races are when both cars start at anything not zero MPH). As the most popular -mile drag race tournament in the country, the two-day event is host to some really big-name sponsors including Heuberger, Subaru, Budweiser, Comcast and many more.

With so many large sponsorships and potentially huge viewership online, Randels wanted to give the event a professional touch by covering it as a traditional sports broadcast with multiple cameras, graphics and commentators. But the difficult part of achieving this is the length of the racetrack. At mile, getting a camera feed from the starting line to the finish line and sending it to Facebook Live was going to be a challenge. So how do you get a HD feed between that distance with as little delay as possible and without having to lay miles of infrastructure?

Need For Stream

When each race began on the -mile racetrack, Randels needed to capture as much of the course as possible. To do this, 5 cameras were placed around the track: 4 Canon 5D DSLR cameras near the finish line at the racetrack and 1 Sony PXZ-Z150 prosumer camcorder at the starting line. The Sony Z150 was either held by a camera operator behind the cars at the starting line or mounted to a stand in front of the them to capture take-offs.

Once the competing cars took off, the feed was switched to a Canon 5D camera facing perpendicular the finish line with a camera operator who tracks the cars as they race down the line. After each race, the video feed was switched to the event commentators at a booth near the finish line.

So how did they manage to get the feed from the starting line camera to the switcher? Mounted to the top of the Sony Z150 was a Teradek Cube 655 encoder, which was connected via SDI to the camera. The Cube broadcasted a feed to a long-range access point, which pushed the feed all the way to the finish line HQ where a Cube 455 decoder received the feed and sent it to Randells' production switcher. The other 4 cameras were connected via extended SDI cables to the switcher.

With all 5 cameras connected into the switcher, graphics, overlays and audio were mixed into the feed and pushed to a Teradek VidiU Pro streaming encoder. Connected to the airport's dedicated Ethernet line, Randels had the VidiU Pro stream to his own cloud-based streaming server, which pushed the stream to 4 separate car-related Facebook Pages.

A Professional Broadcast

While Randels could keep the workflow simple and eliminate the starting line camera, the broadcast wouldn't be nearly as exciting. Viewers want to see sexy car shots and hear revving engines before and during take-off, which are huge parts of what make auto racing so thrilling.

If we didn't have the starting line camera, we wouldn't even have of the viewers we got, Randels explained. Being able to see and hear the cars up close and watching them launch is a huge part of what makes drag racing so exciting. It was the most engaging shot we had.

Having the Cube encoder/decoder pair allowed Randels and his crew to wirelessly transport a HD video/audio feed all the way to the switcher without having to run any cables. In addition, using the switcher as a video source, the VidiU Pro was able to send an RTMP stream to Randels' cloud-based management server, which multicasted to attract a wider audience. After 2 days of broadcasting, the streams totaled at 1.58 million views.

The VidiU Pro was the easiest piece of equipment to use all weekend! You just plug in the information, press go live' and push that bad boy out. Just knowing we could rely on it without having to worry about anything, it was huge for us.

But most importantly, capturing compelling shots and using robust, high-tech broadcast devices allows Revvolution Shift-S3ctor to keep their viewers and, subsequently, their sponsors happy. With such important sponsors helping their organization achieve success, maintaining a strong, clear stream was crucial to Randels' mission. With a passion for media, tech and the motorsport lifestyle, he was able to offer viewers an unforgettable experience.

Our biggest objective for this entire eve
LINK: http://www.live-production.tv/news/sports/biggest-drag-racing-event-wo...
See more stories from liveproduction

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

30/08/2025

FCC Slightly Raises Regulatory Fees for TV Stations

WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...

29/08/2025

Australian Red Cross and SBS launch training to help workplaces in the fight against Modern Slavery

Australian Red Cross and SBS launch training to help workplaces in the fight aga...

29/08/2025

Call for entries is now open for the 19th Annual South African Film & Television Awards (SAFTAs19)

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

29/08/2025

L3Harris Launches Counter-Unmanned Systems Initiative

L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...

29/08/2025

The CW Network Extends Pac-12 Deal Through 2030-31 Season

BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...

29/08/2025

Global FAST Channel Count Continues to Spike

NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...

29/08/2025

Harmonic Unveils New Capabilities for Its Live Sports Streaming Solution

SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...

29/08/2025

Youtube TV, Fox Settle Differences, Renew Carriage Agreement

NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...

29/08/2025

Lightware MTR integration brings advanced flexibility and...

Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...

29/08/2025

Frequency Launches Studio Live - a Unified Platform to Br...

Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...

29/08/2025

Scality Day 2025 Celebrating 10 years of global innovatio...

In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...

29/08/2025

Disguise Drives New Immersive Racing Experience - F1 Box

Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+ Technology solu...

29/08/2025

Disguise Supports Fellow Entertainment Tech Leaders at IB...

Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show Disguise, the industry-leading tech...

29/08/2025

Accedo to Highlight Compose AI-Agent Enhanced Orchestration Layer

STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...

29/08/2025

Cineverse Launches Streaming Apps for In-Vehicle Video Streaming

LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...

29/08/2025

Gray Media to Simulcast 17 Dallas Stars NHL Games

DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...

29/08/2025

Comcast NBCU and Amazon Ink New Distribution Agreements

NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...

29/08/2025

RED Digital Cinema To Highlight Cine-Broadcast Module At IBC2025

FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...

29/08/2025

Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and Highlighting Ukraine's Investment Case

29 Aug 2025 Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...

29/08/2025

Sky Sports to show more NFL games than ever as part of new rights agreement

More than half of all NFL games live on Sky for the first timeFriday 29 August 2025 Sky Sports has announced a new three-year deal with the NFL, extending its ...

29/08/2025

'RIV4LRIES': The Trailer of the New Series With Samuele Carrino Only on Netflix October 1

Back to All News RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...

29/08/2025

Steps ahead: RT to air inspiring documentary on 12-year-old Irish dance star

Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...

29/08/2025

TODAY WITH DAVID MCCULLAGH TO AIR ON RT RADIO 1 WEEKDAYS AT 10AM

RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...

28/08/2025

Meet the 2025 Sundance Institute Documentary Edit Residency Artists

By Kristin Feeley, Director, Documentary Film & Artist Programs If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...

28/08/2025

Watch These 9 Sundance Institute-Supported Documentaries That Spotlight Workers' Rights

Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...

28/08/2025

Motivational Corridos: The New Sound of Resilience in Msica Mexicana

Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...

28/08/2025

Corridos Motivadores: El Nuevo Sonido de la Resiliencia en Mxico

Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...

28/08/2025

Verano Forever Brings Myke Towers, Bele, Elena Rose, and More to Miami for an Unforgettable Latin Summer Celebration

Earlier this month, we promised our Verano Forever party would bring the heat, a...

28/08/2025

Poland Selects L3Harris Electronic Warfare System for F-16 Fleet

L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....

28/08/2025

AgileTV consolidates its technological leadership with the development of Lowi TV in Spain

Bilbao, August 26, 2025 - AgileTV, an international television and video technol...

28/08/2025

Craft Interview: Ken Wilkinson, Audio Engineer

Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...

28/08/2025

Fubo to Launch Fubo Sports Skinny Bundle for $56 Per Month

NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....

28/08/2025

Telestream to Launch 'Global Ingest Workflow at IBC2025

NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...

28/08/2025

Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Education

Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...

28/08/2025

TAG Strengthens Regional Presence with Appointment of Oli...

TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...

28/08/2025

DHD to Demonstrate AI-Based Voice Enhancement at IBC 2025

AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...

28/08/2025

Telefonica Servicios Audiovisuales Hit the Back of the Ne...

Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...

28/08/2025

Optical Media Anchors LiveU IQ into its On site Productio...

To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...

28/08/2025

WNED Adopts Calrec Type R console to weather any storm an...

Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...

28/08/2025

Cleeng unveils first ever free D2C subscription platform...

Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...

28/08/2025

Zixi and OKAST Partner to Power Scalable Global FAST Chan...

Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...

28/08/2025

Nixer to unveil CV1 AoIP monitoring tool to address evolv...

Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering Nixer Pro Au...

28/08/2025

Cinegy Announces Strategic Partnership with One Touch Pro...

Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...

28/08/2025

Telestream Global Ingest Workflow Powered by Vantage Open...

Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...

28/08/2025

Telenor partners with Broadpeak for multi-country content...

Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland Broadpeak, a leader in streaming and moneti...

28/08/2025

24 Frames Digital goes live with Synamedia Quortex Play f...

Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...

28/08/2025

VisualOn at IBC 2025 - Whats Next in AI Powered Video Str...

Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...