--
Enabling the golden age of sports content
February 22, 2021
We have an opportunity to enter the golden age of sports broadcasting. Sporting institutions, broadcasters, rights holders, and content providers have a responsibility and a necessity to communicate and engage with avid sports fans in 2021. With the likelihood of empty, or limited capacity, stadiums for this year's Olympics and Euro's, it's time to deliver interactive and engaging content that creates a stadium-like experience for viewers at home. With the glut of tools and platforms at our fingertips, It's never been so easy to create captivating content.
Cloud-based production tools
2020 forced innovation in producing new ways to immerse fans into the stadium, connecting viewers across the globe and giving the audience a stage to interact, plus brands and sponsors were able to extend reach across platforms. Looking at it simply, everyone is a broadcaster, whether you're Leicester City FC, the International Tennis Association, or Harlequins Rugby Union Club, everyone has the ability to create high-end video with cloud-based production tools, managed from a laptop.
You don't need expensive bulky hardware to create and publish content for a wider audience, a plethora of social media platforms, alongside varying production tools such as content management solutions, now enable simple and effective live streaming. At this level, you no longer need the expertise or a degree to capture, edit and publish live content. Add some creativity and imagination, and with a click of a button you can produce quality viewing to more people.
Sydney FCs production team utilised Bee-On to produce their pre-game show
UGC AGC - Audience generated content
It's time we got rid of the term user generated content (UGC) and replace it with audience generated content. Why? Because we're living in an era where content providers have so many ways to interact with viewers and enable cross-platform, reciprocated interaction. Content created by the audience is becoming a major part of the narrative, not only does it make the viewer feel valued, but it also enhances the experience. We're gradually seeing a variety of broadcast and digital programming calling for fans and viewers alike to share images, comments, videos and opinions via social media, which can then be published in real time.
Facilitating a conversation on social media is an organic way to advertise, motivating followers to watch your show. When Manchester City returned for the final games of the 2019 / 2020 season, they realised that they had to ensure fans were involved in the matchday experience. Their We're Not Really Here campaign featured a range of initiatives, from live streaming videos of fans on webcams into the stadium, to a pre- and post-match show streamed on social - including Facebook Live, Twitter and YouTube - fan-created content was influential to connecting a global fanbase and a community.
Monetisation
Putting some of these engagement processes into practice alongside cloud-based production tools not only enhances the content, engages the audience and extends viewer reach, but it also creates an opportunity to open new streams of revenue. In an environment where sponsors no longer have their full investment due to the empty stadiums, agreed deliverables can be met through a different medium. The local merchant that usually sponsors the half time show in the stadium can be included within a rotating graphic on a show streamed live on Facebook for example - ensuring local and global sponsors renew for next year.
It also allows social producers to be more creative, where they may be limited within a standard broadcast scenario, self-produced streamed programming allows more artistic license to offer added interactive content such as voting for the best amateur celebration sponsored by X, or even streaming a live game of FIFA, played between fans brought to you by Y- as Sydney FC did recently.
Manchester City asked fans to share their content
Create new audiences
The All England Lawn Tennis Club (AELTC) wanted to extend the reach of Wimbledon 2019 and evoke the interest of a younger audience, so they independently launched and produced a live daily show, Wimbledon Coffee Morning. Streamed on Twitter, YouTube and Facebook, the show featured a range of content including candid interviews with players and celebs, and special behind the scenes footage, but most importantly - it had a social focus!
Using the #JoinTheStory hashtag, the presenters created a call to action for audience participation, running live polls and enticing viewers to interact via social to share images and comments. Producers would then share the best engagement and publish live during the show for the presenters to interact with. This was a huge success for AELTC, not only did they extend reach beyond the primary broadcast with over one million views, but they also engaged with a younger, more social media-focused generation and created new tennis fans across the globe.
So, with the correct tools and an audience, global and local sporting institutions have the opportunity to connect on multiple platforms and produce content that adds huge value to a sports fan's experience.
To find out what our cloud-based content management platform, Bee-On can do to boost your sports-based content, contact us now for a demo.
Get in Touch!
Related content:
Four sure-fire social drivers to boost audience engagement
Bee-On wins TVBEurope best of show award
Full production and live interaction for LD:TV's music festival
Broadcast Digital Social Media
FacebookTwitterLinkedIn
Radio: Tuning in to the Digital EraPrevious
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
-- 
