
Encoding.com has released their second media processing report highlighting key trends in cloud media processing and workflows.
SAN FRANCISCO, CA- January 27, 2016- Encoding.com, the world's largest cloud media processing service, has released their second annual report analyzing trends in video formats for web, mobile, broadcast and OTT distribution. The report covers a data set that includes a massive volume from over 3000 Encoding.com media and entertainment customers and includes popularity rates and historic trends within the categories of video and audio codecs/containers, closed caption formats, the latest screen resolutions, adaptive bitrate technologies , DRM frameworks and two new categories, audio formats and cloud storage.
The report, which evaluates a magnitude of transcoding jobs powered by the leading encoding company, aims to educate video content publishers and developers on the most popular formats and standards today which should be considered for usage, along with what trends to expect in 2016. Some of the key findings from the report include:
Overall adoption to the cloud has grown significantly amongst the major media and entertainment companies due to desirable transit speeds and other factors.
H.264 continues to dominate as the leading codec for web and mobile video with 72% usage.
WebM has continued to surge as the leader in delivering HTML5 video to Chrome, Firefox, and Opera.
H.265 (HEVC) showed steady growth but still lacks support from a major industry player, while Flash has been steadily decreasing in usage.
Broadcast and edit codecs showed 50% growth in usage in the cloud.
Closed Captions continued to show fairly even distribution amongst the leading formats in the space, with SRT having the highest market share. The company also saw an increase in captioned outputs this year.
4K nearly doubled in growth from last year but is still far from being the most used screen resolution output.
HLS continued to be the dominant standard for Adaptive Bitrate (ABR) streaming, usurping 71% of the company's total ABR processing volume.
WideVine (Classic) was the dominant DRM technology utilized with 63% of total DRM processing volume.
HE-ACC was the most used audio codec for desktop and mobile, and the company saw a significant increase in AC3 usage from last year.
Amazon led the way in cloud storage market share with Akamai behind.
Encoding.com is fortunate enough to power the cloud media workflows for some of the largest media and entreatment companies on the planet. This gives us access to a unique data set that represents best practices and industry trends within the rapidly changing digital video ecosystem, said Gregg Heil, CEO at Encoding.com. We thought publishing this data would help the many thousands of video content publishers navigate these waters to make smarter decisions and create a better user video experience for their own video workflows.
About Encoding.com's Global Media Delivery Report
Encoding.com's Global Encoding Media Delivery report measured video transcoding jobs generated by thousands of clients worldwide. For more information on the report or to learn more, visit www.encoding.com or contact sales@encoding.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
29/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distribut...
29/01/2026
Michele Fracchiolla Succeeds Andrew Barr as President of EMEA region from April 1, 2026
London, January 29, 2026
Hitachi Europe Ltd. today announces the appoi...
29/01/2026
MELBOURNE, Fla., January 29, 2026 - L3Harris Technologies (NYSE: LHX) reports fu...
29/01/2026
Bluey' Wins Second Consecutive Top Streaming Title of the Year with 45 Billi...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/01/2026
Boston Conservatory Orchestra Presents East Coast Premiere of Peter and Leonardo...
29/01/2026
X-Rite Pantone Appoints Cindy Cooperman as Vice President and General Manager of...
29/01/2026
New two-part true crime documentary, OUTBACK TERROR: THE FALCONIO MURDER, aims to shed new light on a case that continues to intrigue on both sides of the world...
29/01/2026
Back to All News
Love is Blind: Sweden Returns for a Third Season - Premiering ...
29/01/2026
Back to All News
Unmask Bridgerton' Season 4 With Our Complete Coverage Guide
Yerin Ha as Sophie Baek and Luke Thompson as Benedict Bridgerton in Season ...
29/01/2026
Back to All News
Extraordinary Crime Mysteries, Mythical Worlds and High-Stakes...
29/01/2026
FOX Sports Unveils Historic FIFA World Cup 2026 Broadcast Schedule Monumental Slate Features 340 Hours of Live First-Run Programming Across FOX Sports Platfo...
29/01/2026
AI Assistants Head into 2026 on a High Note: Comscore Reports Triple-Digit Growt...
29/01/2026
Broadcom Confirms Arvato Systems' Status as a VCSP Partner
Broadcom Partner Program Update
Arvato Systems confirmed as authorized VMware Cloud Service Pr...
29/01/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
29/01/2026
RT has today announced that Annette Malone has been appointed to the role of Chief People Officer, RT following a public competition.
As Chief People Officer...
29/01/2026
Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...
28/01/2026
Top L-R: The Liars, Jazz Infernal, Living with a Visionary
Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor
Third Row: The Boys and ...
28/01/2026
Music discovery should feel intuitive and personal. That's why we're continuing to give you more control, so you can ask for what you want, shape what y...
28/01/2026
Today, Charlie Hellman, Spotify's Head of Music, shared the following note on the Spotify for Artists blog that the company paid out more than $11 billion t...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
28/01/2026
As demand for more complex live sports coverage grows, Balkan broadcast specialist MVP has upgraded its flagship HD1 progressive OB truck with the installation ...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...
28/01/2026
Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...
28/01/2026
AI, graphics and virtual software power new production capabilities
FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...
28/01/2026
Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...
28/01/2026
Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...
28/01/2026
Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...
28/01/2026
Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...
28/01/2026
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...
28/01/2026
The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...
28/01/2026
Luxembourg, January 26, 2026 - SES S.A. ( SES or the Company ), a leading space solutions company, acknowledges the credit rating action announced by Fitch to...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
28/01/2026
Back to All News
Netflix's Kohrra Season 2 Unveils A Thrilling Whodunnit Tr...
28/01/2026
Back to All News
What Next? Netflix Presents the Latest German-Speaking Series,...