Vivendi-owned video platform Dailymotion has added Vertical Video Ad format to its robust advertising offering. The format spans the full length of a user's mobile device, addressing advertisers' biggest pain point: finding a way to seamlessly integrate content with the user experience while successfully delivering their message. Dailymotion's new format, which sparked high viewability and completion rates in campaigns with Givenchy, comes as fifty-three percent of brands were recently found to be leaning into vertical ad formats (IAB study).
Through this launch, Dailymotion provides advertisers the opportunity to leverage their existing vertical creatives used on other social media platforms, extend their social campaigns to a premium environment, and maximize reach by delivering vertical ads across desktop and mobile. Additionally, it enables advertisers to drive meaningful results by reaching target audiences in an immersive way.
Today, one in five young adults define themselves as mobile only', explains Bicho Bastha, CBO at Dailymotion. Vertical advertising has been made for these new uses by responding to the codes of social networks. The result: better engagement rates and up to 15 points in brand attribution. Our goal with Vertical Video is to reconcile new generations with advertising to enable advertisers to more effectively reach this essential target for their business.
Vertical Video: benefits for Advertisers
Offers the ability to extend vertical campaigns to a premium, non-social, and suitable environment
Allows the use of existing vertical creatives or the capability to develop custom units that drive attention and brand recall through Dailymotion's internal creative studio, NROLL
Creates an opportunity to extend social campaigns across devices, at an even larger scale by leveraging both Vertical Video on mobile and Dailymotion's award-winning format VerticalVue on desktop
First campaign with Givenchy In campaigns this September, French luxury fashion and perfume house, Givenchy used Vertical Video to promote its perfume, L'Interdit and saw high viewability and completion rates. Givenchy leveraged Dailymotion's contextual targeting capabilities to link its ad to relevant beauty, personal care, style and fashion content. Givenchy's campaign drove 76 percent viewability scores, 5 points, in comparison to horizontal formats, and 77 percent completion rates, 7 points in comparison.
As a luxury brand, creativity and innovation are at the heart of our beliefs and our ad formats should be reflective of that. We are delighted to work with partners like Dailymotion to ensure our campaigns make an impact and differentiate us, said Elise Miramon-Wilhelm, Digital Media Project Manager, Parfums Givenchy.
In a study with Happydemics*, a French independent market research provider, to identify the impact of the Vertical Video ad format on the user experience, Dailymotion uncovered a very positive reaction from consumers. Highlights include:
Ad Perception - When compared to the classic format (horizontal), Vertical Video had a better impact on the user experience, with users finding the format more adapted to their viewing experience ( 5 pts versus horizontal format).
Attribution - Respondents exposed to the vertical format better attributed the ad to Givenchy ( 15 pts versus horizontal format).
Intent - Users exposed to the format had a higher intent to go to the store looking for the product ( 2 pts versus horizontal format).
Vertical Video is available globally, on the mobile web and dailymotion.com for direct and programmatic transactions.
*Methodology
Happydemics conducted a study through an online questionnaire that surveyed 500 people between the ages of 25 and 49. The study was commissioned by Dailymotion to measure the effectiveness of the Vertical Video Ad Format for Mobile versus horizontal video ad format for mobile. Respondents were split into two groups to watch the Givenchy advertising campaign: vertical video format viewers and horizontal video format viewers. Results were analyzed by comparing answers of the two groups and evaluating the impact of Vertical and horizontal pre-roll through different KPIs such as recall, ad attribution, brand perception, consideration and intention. Fieldwork was undertaken from September 5, 2020 to September 16, 2020.
For more information about Dailymotion's unique Ad formats visit: www.dailymotionadvertising.com/campaigns.html
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Spotify's new co-CEOs, Alex Norstr m and Gustav S derstr m, start off the new year with a message of renewed leadership, creative responsibility, and what&#...
12/01/2026
At Spotify, we listen to a lot of music. And every year, our global editors and artist partnerships teams come together to spotlight the emerging voices we beli...
12/01/2026
Spotify's global editors and Songwriter & Publisher Partnerships team spend their days immersed in new music, tracking the writers behind the songs breaking...
12/01/2026
Nominations open for the fifth Australia for UNHCR - SBS Les Murray Award for Re...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
X-Rite and Rhopoint Launch Rhopoint PANTORA Aesthetix to Streamline Creation of...
12/01/2026
12 Jan 2026
VEON's Kyivstar Launches 5G Pilot in Lviv Lviv, January 12, 2026 - VEON, a global digital operator (Nasdaq: VEON), today announces that Kyivsta...
12/01/2026
Monday 12 January 2026
The ultimate betrayal: Harry and Jamie Redknapp, Paul Me...
12/01/2026
Rohde & Schwarz opens larger office in Japan to increase its support for the Jap...
12/01/2026
Back to All News
WWE By the Numbers: Celebrating One Year on Netflix
From left to right: Rey Mysterio, Intercontinental Champion John Cena and Sheamus celebr...
12/01/2026
Welcome to the AVECO team: introducing new members of management
At AVECO, we are continuing to implement our #newAVECO strategy, which aims to build an even s...
12/01/2026
For the first time in the nine-year history of Dancing with the Stars, the first...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
This year, podcasts are making their Golden Globes debut with a new category honoring the medium's leading shows and creators. To mark the occasion, Spotify...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
10/01/2026
Back to All News
Connection and Youth Defined: The Ramparts of Ice Brings a Hea...
09/01/2026
Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...
09/01/2026
Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...
09/01/2026
NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...
09/01/2026
NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...
09/01/2026
NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...
09/01/2026
NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...
09/01/2026
NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...
09/01/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...
09/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...
09/01/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...
09/01/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
09/01/2026
iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...
09/01/2026
Amino, a global leader in enterprise video and digital signage technology, today announced a strategic partnership with Xibo, a leading global digital signage s...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Vivendi-owned video platform Dailymotion has added Vertical Video Ad format to its robust advertising offering. The format spans the full length of a user's mobile device, addressing advertisers' biggest pain point: finding a way to seamlessly integrate content with the user experience while successfully delivering their message. Dailymotion's new format, which sparked high viewability and completion rates in campaigns with Givenchy, comes as fifty-three percent of brands were recently found to be leaning into vertical ad formats (IAB study). 
