The topic on everyone s lips at this year s IBC Conference will be Virtual Reality (VR) - or should that be 360 video? Six sessions at the IBC Conference will unlock everything you need to know!
Never before has such a radical visual medium emerged so far in advance of common standards for capture, processing, transmission and display. It s not just the technology, media creatives are still wrestling with the potential for everyday genres such as documentary, drama and live sport. Psychologists are having a field day trying to understand its sensory implications and potential health risks. Even marketing people don t know how popular the headsets might be, remembering the glasses which contributed to the 3D boom-and-bust only a few years ago.
In order to bring conference delegates up to date with the fast-moving world of VR, IBC will present a special masterclass; an informative session which will demystify 360 media and will explain: terminology, psychology, technology, creative potential, pitfalls and the unknowns - all in an accessible way illustrated with examples.
The masterclass will be presented by Dr Nick Lodge of Lodgical Media and Sol Rogers, Founder and CEO of Rewind both well-known in the technology and practice of VR and other immersive media.
The masterclass will also highlight conference sessions, equipment demonstrations and features throughout IBC where VR technology can be seen and experienced first-hand.
VR and AR 101: The Masterclass, Friday 9 September at 16:00
You can also discover more about the mystery of VR in sessions taking place throughout the conference including:
From TV to VR, a Journey, Friday 9 September at 9:30
Exploring New Ideas in VR and 360 Immersive Media, Saturday 10 September at 10:45
The Art and Technology of Virtual Reality Storytelling, Saturday 10 September at 11:45
Virtual Reality: The new reality, Saturday 10 September at 15:00
Virtual Sets and Virtual Production, Saturday 10 September at 16:15
Registration for IBC is now open at IBC.org/register
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
30/10/2025
As the year comes to a close, we can feel the invigorating wind sweeping in for ...
30/10/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
30/10/2025
Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...
30/10/2025
MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...
30/10/2025
PLANO, Texas Technology solutions provider Diversified has named Paul Lidsky as CEO, tasked with guiding the company's next stage of growth, driving market ...
30/10/2025
CUPERTINO, Calif. Interra Systems today unveiled ORION stream recording support and seamless integration with BATON Media Player, a combination that lets broadc...
30/10/2025
WILMINGTON, Del. InterDigital today announced the acquisition of Deep Render, an artificial intelligence startup with a team of AI experts focused on video code...
30/10/2025
NEW YORK TAG Video Systems has earned a higher-rated Digital Product Passport (DPP) Committed to Sustainability badge and the Aclymate Climate Wise Silver Tier ...
30/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, the Nexstar Media Group, Inc. has announced that its...
30/10/2025
Television viewers are spending more time watching streaming content than linear TV, but sports continues to be a bright spot for broadcasters, according to the...
30/10/2025
NEW YORK Advertising technology company Operative Media has named Mike Napadano as its new CEO....
30/10/2025
Walmart Inc. has chosen Marshall Electronics cameras for use across its brand-new corporate campus studios and event center. The installation includes Marshall ...
30/10/2025
NETGEAR, Inc. (NASDAQ: NTGR), a global leader in intelligent networking solutions designed to power extraordinary experiences, today announced the launch of its...
30/10/2025
Clear-Com recently contributed its award-winning Gen-IC virtual intercom solution to power real-time communications for On-Air Student TV, a 24-hour global st...
30/10/2025
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced t...
30/10/2025
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces that its new Model 394 GPI Interface and Model 39...
30/10/2025
Broadpeak , a leader in streaming and monetization at scale, has been selected by leading Malaysian content and entertainment company Astro to enable two major ...
30/10/2025
Riedel Communications is pleased to announce that Ulrich Voigt has joined the company as Director Live Production Solutions, taking over the SimplyLive business...
30/10/2025
LiveU, the global leader in live IP-video contribution, production, and distribution, today announced a new partnership with Kinetiq, the AI-powered platform un...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has called for an end to the government shutdown while providing some updates on the agency'...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr has announced that he has circulated a proposal for the FCC to auction additional mid-band spect...
30/10/2025
TIS THE SEASON TO GET PUNNY!
U&GOLD LAUNCHES ITS ANNUAL SEARCH FOR THE UK'S...
30/10/2025
Rohde & Schwarz enables MediaTeks 6G waveform verification with CMP180 radio com...
30/10/2025
Fox Corporation Reports First Quarter Fiscal 2026 Financial Results NEW YORK, NY, October 30, 2025 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...
30/10/2025
Tubi Media Group and Audiochuck Announce Exclusive Partnership Tubi Media Group Enters into a Multi-Year Ad Partnership Deal with Ashley Flowers' Award-Wi...
30/10/2025
Comscore Appoints a new Country Manager for APACNEW DELHI, INDIA, October 30, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consum...
30/10/2025
Scripps Research professor awarded $3.2 million to advance type 1 diabetes research Support from the National Institute of Diabetes and Digestive and Kidney Dis...
30/10/2025
RT Concert Orchestra in November and December
Collaborations with RT Radio 1's Sunday Miscellany (2 December) and RT 2FM's Late Breakfast (9 Decembe...
30/10/2025
Johnny B and Johnny Smacks are back tonight for the second episode of the new se...
30/10/2025
First look of Jon Bon Jovi's interview with Patrick Kielty
Jon Bon Jovi is ...
30/10/2025
An unassuming van driving around rural India uses powerful AI technology that...
30/10/2025
Get ready, raiders - the wait is over. ARC Raiders is dropping onto GeForce NOW and bringing the fight from orbit to the screen.
To celebrate the launch, gamer...
29/10/2025
MLS, EDGE Sound Research To Debut Immersive Embodied Sound' at LAFC vs. Aus...
29/10/2025
SVG Remote Production Forum 2025: All Sessions Now Available to Watch on SVG PLA...
29/10/2025
World Series 2025: How Audio Is Transported Around the Sites and BeyondThe signals also move not just between two countries but around the globeBy Dan Daley, Au...
29/10/2025
A still from 306 Hollywood, a film by sibling filmmakers Jonathan Bogar n and El...
29/10/2025
New research shows sense of belonging is growing stronger among multilingual Aus...
29/10/2025
SBS, NITV and Screen Australia announce2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unvei...
29/10/2025
It's not the wonders of the world that make a place; it's the people. As...
The topic on everyone s lips at this year s IBC Conference will be Virtual Reality (VR) - or should that be 360 video? Six sessions at the IBC Conference will unlock everything you need to know!
