Fujifilm launches instax SQUARE SQ6 Taylor Swift Edition designed by instax global partner Taylor Swift.
22.08.2018
FUJIFILM Corporation (President: Kenji Sukeno) will launch instax SQUARE SQ6 Taylor Swift Edition and instax SQUARE Film Taylor Swift Edition on October 20, 2018. The two products, designed by instax global partner Taylor Swift, will be new additions to the instax lineup, which allow users to shoot and enjoy on-the-spot photo printing.
The instax SQUARE SQ6 Taylor Swift Edition features a gold-colored newspaper pattern on a black base for a stylish body with a design similar to Taylor Swift's latest record-breaking album reputation. The metallic ring around the lens goes well with the gold design pattern, giving a luxurious finish. A faithful reproduction of Taylor Swift's autograph is printed on the back of the body. It also includes Taylor Swift original camera strap and film case. Original Taylor Swift Edition film, featuring a print of Taylor Swift's autograph on a black frame, will be released alongside the camera on October 20, 2018.
The instax SQUARE SQ6 Taylor Swift Edition and instax SQUARE Film Taylor Swift Edition are currently on display as part of the instax Experience Booth located at each stop of the critically acclaimed Taylor Swift reputation Stadium Tour, which has broken multiple records to date and will culminate in Japan at the Tokyo Dome November 20 and 21. The tour opened at University of Phoenix stadium in Glendale Arizona, where the stadium announced TS set the all time concert attendance record. Management at MetLife stadium in East Rutherford NJ and at Gillette stadium in Foxborough Mass, both publicly stated that TS was the first female artist to ever play three consecutive nights at their stadiums. Also first female artist to play two consecutive dates at Croke Park in Ireland. More facts and records to follow. Details regarding this product will be announced via a special web site.
Special web site: ts.instax.com (available from August 25th)
The products of instax series have been widely used all over the world since its first launch in 1998, and cumulative shipments have exceeded 30 million units across the globe. Fujifilm will continue to spread the instant photo system instax, which allows everyone to enjoy printing photos as they take them, around the world.
1. Product Name
(1) Instant Camera instax SQUARE SQ6 Taylor Swift Edition
(2) Square format film instax SQUARE Film Taylor Swift Edition
2. Release Date
Scheduled to go on sale October 20, 2018
3. Price
Open price
(1) instax SQUARE SQ6 Taylor Swift EditionFilmFujifilm Instant Film instax SQUARE Film (available separately)
LensRetractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
ViewfinderInverted Galilean finder, 0.4 x, with target spot
FocusingMotor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft., 2 m/6.6 ft. and beyond)
Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.)
Normal Mode (0.5m - 2 m/1.6 ft - 6.6 ft.)
Landscape Mode (2 m/6.6 ft and beyond)
Shutter ReleaseProgrammed electronic shutter release, 1.6 sec - 1/400 sec.
Exposure ControlAutomatic, Interlocking range (ISO 800) : LV 5 - LV 15.5,
Exposure compensation: 2/3 EV
Film Feeding OutAutomatic
Film Developing TimeApproximately 90 seconds (Varies depending on the ambient temperature)
FlashIn Macro mode: Built-in, low-brightness automatic electronic flash
In a mode other than Macro mode: Always flashing
Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator,
Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.
Self-TimerElectronically controlled, approx. 10 second delay, Can be stopped mid-run
LED DisplayShooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self timer Mode
Power SupplyTwo CR2/DL CR2 lithium batteries
Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries
OthersFilm pack confirmation window, tripod socket (tripod sold separately)
Dimensions & Weight118.7 mm x 128.1 mm x 58.1 mm/4.7 in. x 5.0 in. x 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)
AccessoriesTwo CR2/DL CR2 lithium batteries, Taylor Swift original shoulder strap, Three flash filters, Taylor Swift original film case
* Specifications are subject to change for improvement.
(2) instax SQUARE Film Taylor Swift Edition Screen Size 62 mm 62 mm (L W)
Film Size 86 mm 72 mm (L W)
About Taylor Swift
Taylor Swift's critically-adored new album, reputation, was the biggest selling album of 2017 and #1 in over 111 countries on iTunes' sales charts upon release. With almost 1.3 million albums sold in a seven-day period, Taylor is the only artist in history to have four consecutive albums sell over one million copies in their week of release (2010s Speak Now, 2012s RED, 2014s 1989 and 2017's reputation).
Taylor's chart-topping first single, Look What You Made Me Do, broke multiple records within hours of its release. With over 10 million streams, it was the most-streamed song in a one-day period, the lyric video for Look What You Made Me Do broke the standing record with over 19 million views, while the music video shattered the original most viewed video (28 million) record with 43.2 million views in only 24 hours. Her current single, Delicate is already #1 on Hot AC.
Taylor is currently on the Taylor Swift reputation Stadium Tour. 53 shows encompassing 36 cities spanning seven countries and four continents in seven months in 2018. It is the tour of 2018. Taylor Swift's reputation' Tour Is Her Finest Yet; said Rolling Stone. Both The Guardian and Metro called it A Triumph while the Los Angeles Times said, Swif
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Fujifilm launches instax SQUARE SQ6 Taylor Swift Edition designed by instax global partner Taylor Swift. 
