Sony Pixel Power calrec Sony

La cumbia toma el centro del escenario mientras Spotify celebra el gnero ms escuchado de Argentina

05/11/2025

La cumbia forma parte del d a a d a de los argentinos desde siempre, y su popularidad en Spotify no para de crecer. Hoy se consolida como el g nero m s escuchado del pa s, con Buenos Aires al frente del ranking mundial de oyentes de cumbia.

Desde 2020, las reproducciones de cumbia local aumentaron un 237%, superando a otros g neros latinos populares como el reggaet n (+79%) y la bachata (+155%). En 2023, la cumbia volvi a crecer un 73%, impulsada por Ke Personajes, que se convirti en el primer artista de cumbia en encabezar la lista de los m s escuchados del pa s. El impulso continu en 2024, con un aumento adicional del 15%.

Hoy, siete de cada diez usuarios de Spotify en Buenos Aires escuchan cumbia. El pico de reproducciones se da al mediod a, acompa ando el cl sico asadito cumbiero, una reuni n informal con amigos y familia. Las reproducciones tambi n se disparan en diciembre, cuando la cumbia se convierte en la banda sonora de las fiestas argentinas.

Un sonido que no para de evolucionar La historia de la cumbia en Argentina es una historia de reinvenci n constante. En los a os 80 y 90, florecieron los estilos tropical y santafesino, con referentes como Los Palmeras, Grupo Sombras, Los Charros, Antonio R os, y Gilda.

En los 2000, lleg el auge de la cumbia villera, con Flor De Piedra (de Pablo Lescano), Damas Gratis, Los Pibes Chorros, Mala Fama y Yerba Brava, junto a una nueva ola m s mel dica liderada por Karina, El Polaco y Grupo Play.

Los 2010 y la d cada siguiente trajeron los bailes virales, la cumbia turra y Cumbia 420, marcada por la fusi n de g neros: L-Gante, La Joaqui, DJ Tao y Cazzu mezclan la cumbia con el trap y el reggaet n, mostrando la versatilidad del sonido argentino.

La banda sonora cumbiera de hoy La cumbia domina hoy tanto las playlists como los rankings. En 2025, algunos de los temas de cumbia m s escuchados en Argentina incluyen:

Amor de Vago - La T y La M y Malandro

Piel - Ke Personajes y Tiago PZK

Conmigo Te Gust - Pinky SD, Un Poco de Ruido, y Uriel Lozano

Perdonarte, Para Qu ? - Emilia y Los ngeles Azules

Un Besito M s - Diel Paris y Salastkbron

Celebrando en Casa Spotify Para celebrar el ascenso de la cumbia como el g nero m s escuchado de Argentina, Spotify organiz tres eventos en Casa Spotify Buenos Aires:

Un Poco de Ruido se present en vivo para sus principales fans, con la participaci n especial de El Mago de La Nueva Luna.

The La Planta lanz su nuevo lbum, La Casa de la Cumbia, destacando a la nueva generaci n del g nero.

Damas Gratis ofreci un show especial por su 25 aniversario, reafirmando su legado como conos de la cumbia.

Mir las fotos de los eventos a continuaci n y escuch la sesi n en vivo de Damas Gratis en Spotify.

NEXT

Ya sea en reuniones familiares, fiestas barriales o escenarios a sala llena, la cumbia sigue siendo un s mbolo de alegr a y uni n en Argentina. Con artistas de distintos g neros colaborando con leyendas cumbieras, el futuro del g nero se ve m s prometedor que nunca.

Listo para sumergirte? Escuch la playlist Esto es Cumbia en Spotify.
LINK: https://newsroom.spotify.com/2025-11-05/cumbia-argentina-genero-mas-es...
See more stories from spotify

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

03/03/2026

Full Year 2025 Results

Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025 FY25 Pe...

03/03/2026

RT Media Sales: Spry Finance renews Marty In The Morning lyric fm sponsorship for a fourth year

RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...

02/03/2026

Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness

Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...

02/03/2026

aconnic and Arqit join forces to present the first quantum-safe industrial OT security gateway firewall at Mobile World Congress 2026

aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...

02/03/2026

SES and Africa Mobile Network Reach Milestone: Connecting 5.8 Million in DRC, Expanding Rural Coverage

Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...

02/03/2026

Saturday Night Live UK announces writing team

Monday 2 March 2026 Saturday Night Live UK announces writing team L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...

27/02/2026

Gorillaz Invites Fans Into Its World With Exclusive Spotify Experience and London Mural Quest

Since its inception, Gorillaz has been known for blending art with genre-bending...

27/02/2026

Find Your Next Great Listen With Spotify's New Audiobook Charts

This week, Spotify introduced Audiobook Charts for the U.S. and U.K. The charts make it easy to discover your next favorite book by showing what's popular a...

27/02/2026

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivity via satellite

Rohde & Schwarz and Viasat to collaborate on NB-NTN IoT test plan for connectivi...

27/02/2026

Designing AI based features in the MSC

In media technology, big features often steal the spotlight - AI integrations, cloud transformations, automation frameworks. But for the people who use these to...

27/02/2026

Has Video outgrown your DAM?

Digital Asset Management systems sit at the heart of most marcoms operations. They centralise content, organise it, and make it discoverable. Integrated with th...

27/02/2026

NAB

The AI Wild West comes to NAB 2026 and Blue Lucy is bringing the Sheriff The AI Wild West is here, and media organisations are feeling the heat. On Booth W23...

27/02/2026

No-holds-barred feature documentary Billy Idol Should Be Dead coming to Sky Arts on 26 March

A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...

27/02/2026

RT Media Sales: SIRO to sponsor Home of the Year on RT One

One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...

27/02/2026

Our Farm: A GIY Story lands on RT One and RT Player from March 3

Our Farm: A GIY Story lands on RT One and RT Player from March 3 From walled garden to community farm, new six-part series captures the unfiltered realities...

27/02/2026

Seachtain na Gaeilge 2026 ar RT

Note: English version included below the Irish language version. Seachtain na Gaeilge 2026 ar RT A Ghaeilge mo cheol th ' T feachtas athnuaite i n...

26/02/2026

Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 security scanners

Rohde & Schwarz awarded contract by Israel Airports Authority for QPS201 securit...

26/02/2026

Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN testing at MWC Barcelona 2026

Rohde & Schwarz highlights its unique CMX500 one-box tester tailored for NTN tes...

26/02/2026

Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services in Serbia

Rohde & Schwarz high-efficiency transmitter powers next-gen broadcast services i...

26/02/2026

Rohde & Schwarz highlights its comprehensive embedded systems test solutions at embedded world 2026

Rohde & Schwarz highlights its comprehensive embedded systems test solutions at ...

26/02/2026

Rohde & Schwarz to showcase spectrum security and network efficiency solutions at Mobile World Congress 2026

Rohde & Schwarz to showcase spectrum security and network efficiency solutions a...

26/02/2026

Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving way for next-gen connectivity

Rohde & Schwarz and Broadcom showcase first Wi-Fi 8 RF signaling tests, paving w...

26/02/2026

Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA

Rohde & Schwarz advances AI-RAN testing using digital twins with NVIDIA Rohde & Schwarz, in collaboration with NVIDIA, continues to drive AI-RAN innovation fo...

26/02/2026

Rohde & Schwarz and LITEON demonstrate highthroughput 5G femtocell testing with the PVT360A

Rohde & Schwarz and LITEON demonstrate high throughput 5G femtocell testing with...

26/02/2026

SES Extends EGNOS GEO-1 Satellite Service to Power Precise Navigation Across Europe

The agreement ensures Europe's satellite-based augmentation continues enhanc...

26/02/2026

RT KIDS celebrate Kidscreen success in San Diego

There were two big wins for RT KIDS shows at the 17th Kidscreen Awards in San Diego this week with Maddie Triggs and BeddyByes both taking home gongs. The K...

26/02/2026

VEON to Release FY25 Earnings Update on March 13, 2026

26 Feb 2026 VEON to Release FY25 Earnings Update on March 13, 2026 Dubai and New York, February 26, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital operator ...

26/02/2026

UKTV Highlights: Saturday February 28th - Friday March 6th 2026

What can I watch on UKTV and stream on U this week? This week's highlights include new episodes of Will and Ralf Should Know Better, The Marlow Murder Club...

26/02/2026

Sky partners with STARZ on high-impact boxing drama Fightland, executive produced by Curtis 50 Cent Jackson

Thursday 26 February 2026 Sky partners with STARZ on high-impact boxing drama F...

26/02/2026

An Open Letter to Our Fellow Leaders in Global Media

Thursday 26 February 2026 An Open Letter to Our Fellow Leaders in Global Media From: Tim Davie, BBC Director-General Jon Slade, CEO, Financial Times Anna B...

26/02/2026

Teatro alla Scala Elevates Backstage Communication with Riedel's Bolero

Wuppertal February 26, 2026 Teatro alla Scala Elevates Backstage Communication with Riedel's BoleroRiedel Communications today announced that Fondazione T...

26/02/2026

RT confirms receipt of payment for its share of GAAGO

RT has confirmed that it has today received payment from the GAA for its 50% share of GAAGO. RT confirmed in February 2025 that it had agreed in principle wi...

26/02/2026

RT Statement: Broadcast of Nations League fixture

RT Statement regarding the broadcast of Republic of Ireland vs Israel Nations League fixture If the match goes ahead and that is a decision for the FAI as ...

25/02/2026

Level Up Your Playlists' Transitions With Smart Reorder

It's never been easier to customize your Spotify listening experience. Last year, we introduced more control over the way your playlist sounds, giving Premi...

25/02/2026

Who's Going to Lead Hip-Hop's Next Generation? Vote Now on Spotify

Hip-hop thrives on constant reinvention, with bold voices and fearless experimentation continually pushing the genre's boundaries. Every era brings new lead...

25/02/2026

Magyar Telekom Shapes The Digital Future With Consistent Performance - Magyar Telekom's Q4 and full year 2025 results

In 2025, Magyar Telekom continued the consistent execution of its long-term stra...

25/02/2026

Mix Tapes to Video Call Dates

Joe Wilkinson and Joe Marler reunite for a tongue-in-cheek campaign exploring the hilarious extremes of modern loveWednesday 25 February 2026 Mix Tapes to Vide...

25/02/2026

Alcom Elevates Headend Video Service with Harmonic to Drive Growth

Harmonic's XOS Advanced Media Processor Leverages AI-Powered Encoding to Deliver Exceptional Video Quality to Alcom Customers SAN JOSE, Calif. - Feb. 25, 2...

24/02/2026

Spotify and Liquid Death Bring Music to the Afterlife With the Eternal Playlist Urn and Playlist Generator

Life needs music. So does the afterlife. That's why Spotify has partnered wi...

24/02/2026

Fans Enter Bad Bunny's Universe at Spotify's Immersive Experience in So Paulo

Last weekend, S o Paulo buzzed with energy as Bad Bunny took the stage for two n...

24/02/2026

Clear-Com's Arcadia Central Station and FreeSpeak Icon Beltpacks Keep Red Bull's...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

24/02/2026

Paul C. Brunson to front second series of true crime docu-series Red Flag for U and U&W

Paul C. Brunson: Red Flag to be produced by FirstLookTV and launch in 2026 UKTV...

24/02/2026

dB at MPTS 2026

This year, we're back at the Media Production and Technology Show (MPTS) in London. As always, we're looking forward to catching up with existing contac...

24/02/2026

dB Makes Further Key Appointments

We are pleased to announce that Pete Whiteway is joining the dB Technology Group as a Senior Systems Engineer. Pete brings over 20 years of experience in broadc...