Sony Pixel Power calrec Sony

Bots Now Make Up Nearly Half of All Internet Traffic Globally

16/04/2024

Facebook

Twitter

LinkedIn

Automated and malicious traffic rises for a fifth consecutive year

Bad bots account for 32% of all internet traffic

44% of all account takeover attacks target API endpoints

Thales Thales, the cybersecurity leader that protects critical applications, APIs, and data, anywhere at scale, today announced the release of the 2024 Imperva Bad Bot Report, a global analysis of automated bot traffic across the internet. Nearly half (49.6%) of all internet traffic came from bots in 2023-a 2% increase over the previous year, and the highest level Imperva has reported since it began monitoring automated traffic in 2013.

For the fifth consecutive year, the proportion of web traffic associated with bad bots grew to 32% in 2023, up from 30.2% in 2022, while traffic from human users decreased to 50.4%. Automated traffic is costing organizations billions (USD) annually due to attacks on websites, APIs, and applications.

Bots are one of the most pervasive and growing threats facing every industry, says Nanhi Singh, General Manager, Application Security at Imperva, a Thales company. From simple web scraping to malicious account takeover, spam, and denial of service, bots negatively impact an organization's bottom line by degrading online services and requiring more investment in infrastructure and customer support. Organizations must proactively address the threat of bad bots as attackers sharpen their focus on API-related abuses that can lead to account compromise or data exfiltration.

Key trends identified in the 2024 Imperva Bad Bot Report include:

Global average of bad bot traffic reached 32%: Ireland (71%), Germany (67.5%), and Mexico (42.8%), saw the highest levels of bad bot traffic in 2023. The US also saw a slightly higher ratio of bad bot traffic at 35.4% compared to 2022 (32.1%).

Growing use of generative AI connected to the rise in simple bots: Rapid adoption of generative AI and large language models (LLMs) resulted in the volume of simple bots increasing to 39.6% in 2023, up from 33.4% in 2022. The technology uses web scraping bots and automated crawlers to feed training models, while enabling nontechnical users to write automated scripts for their own use.

Account takeover is a persistent business risk: Account takeover (ATO) attacks increased 10% in 2023, compared to the same period in the prior year. Notably, 44% of all ATO attacks targeted API endpoints, compared to 35% in 2022. Of all login attempts across the internet, 11% were associated with account takeover. The industries that saw the highest volume of ATO attacks in 2023 were Financial Services (36.8%), Travel (11.5%), and Business Services (8%).

APIs are a popular vector for attack: Automated threats caused a significant 30% of API attacks in 2023. Among them, 17% were bad bots exploiting business logic vulnerabilities-a flaw within the API's design and implementation that allows attackers to manipulate legitimate functionality and gain access to sensitive data or user accounts. Cybercriminals use automated bots to find and exploit APIs, which act as a direct pathway to sensitive data, making them a prime target for business logic abuse.

Every industry has a bot problem: For a second consecutive year, Gaming (57.2%) saw the largest proportion of bad bot traffic. Meanwhile, Retail (24.4%), Travel (20.7%), and Financial Services (15.7%) experienced the highest volume of bot attacks. The proportion of advanced bad bots, those that closely mimic human behavior and evade defenses, was highest on Law & Government (75.8%), Entertainment (70.8%), and Financial Services (67.1%) websites.

Bad bot traffic originating from residential ISPs grows to 25.8%: Early bad bot evasion techniques relied on masquerading as a user agent (browser) commonly used by legitimate human users. Bad bots masquerading as mobile user agents accounted for 44.8% of all bad bot traffic in the past year, up from 28.1% just five years ago. Sophisticated actors combine mobile user agents with the use of residential or mobile ISPs. Residential proxies allow bot operators to evade detection by making it appear as if the origin of the traffic is a legitimate, ISP-assigned residential IP address.

Automated bots will soon surpass the proportion of internet traffic coming from humans, changing the way that organizations approach building and protecting their websites and applications, continued Singh. As more AI-enabled tools are introduced, bots will become omnipresent. Organizations must invest in bot management and API security tools to manage the threat from malicious, automated traffic.

Additional Information:

Download a copy of the 2024 Imperva Bad Bot Report for additional insights.

See how Imperva Advanced Bot Protection, API Security, and Client-Side Protection can protect websites, mobile applications, and APIs from automated attacks and fraud without affecting the flow of business-critical traffic.

Read the Imperva Blog for the latest product and solution news, and threat intelligence from Imperva Threat Research.

About Thales

Thales (Euronext Paris: HO) is a global leader in advanced technologies within three domains: Defence & Security, Aeronautics & Space, and Digital Identity & Security. It develops products and solutions that help make the world safer, greener and more inclusive.

The Group invests close to 4 billion a year in Research & Development, particularly in key areas such as quantum technologies, Edge computing, 6G and cybersecurity.

Thales has 81,000* employees in 68 countries. In 2023, the Group generated sales of 18.4 billion.

* These figures exclude the ground transportation business, which is being divested

Documents

Bots Now Make Up Nearly Half of All Internet Traffic Globally.pdf

Contact

Marion Bonnet, Press and social media manager, Security and Cyber

+33 (0)6 6
LINK: https://www.thalesgroup.com/en/worldwide/security/press_release/bots-n...
See more stories from thales

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

19/04/2026

NAB Show 2026 Is Here! Follow All of our Live Coverage!

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Live From NAB 2026: Grass Valley CEO Jon Wilson on AMPPs Explosive Growth, Hybrid Workflows, and Whats New at the Show

Grass Valley is finding the right balance between its hardware heritage with an ...

19/04/2026

Live From NAB 2026: Oracles Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast

Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...

19/04/2026

Live From NAB 2026: Program Productions Jess Kowatch on Whats New with ProCrewz and the Impact of AI on Crewing

Program Productions, the live sports production industry's leading crewer, i...

19/04/2026

Live From NAB 2026: Aggrekos Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup

At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...

19/04/2026

NAB 2026: Evertz to highlight evertz.io XChange for live event management and market switching

Evertz (Booth N817) is set to present new services within its evertz.io platform...

19/04/2026

NAB 2026: Evertz to showcase IPMX-certified NUCLEUS and MMA platforms for AV and ST 2110 integration

Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...

19/04/2026

NAB 2026: Evertz to showcase ENX media core for hybrid SDI and IP facilities

Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...

19/04/2026

NAB 2026: Evertz introduces Studer VistaVUE Touch for broadcast control

Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...

19/04/2026

NAB 2026: Evertz highlights X-CALIBER high-density encoding platform for media transport

Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...

19/04/2026

NAB 2026: Cobalt Digital introduces blueCORE standalone processors for SDI and ST 2110 workflows

Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...

19/04/2026

NAB 2026: Chyron and Asport to demonstrate AI-driven end-to-end sports production and distribution workflows

Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...

19/04/2026

NAB 2026: MediaKind outlines growth of Multiview deployments as Charter rollout expands in North America

MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...

19/04/2026

NAB 2026: Calrec and Grass Valley announce partnership to integrate ImPulseV with AMPP platform

Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...

19/04/2026

NAB 2026: Oracle and partners to demo MoQ-based streaming ecosystem

Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...

19/04/2026

NAB 2026: Encompass Digital Media and Oracle Cloud Infrastructure expand partnership for cloud-native broadcast operations

Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...

19/04/2026

SportsTechBuzz at NAB 2026, Day 1: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

19/04/2026

NAB 2026: Blackmagic Design Announces ATEM 4 M/E Constellation IP Switchers

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Waves update Sync Vx

Now available in VST3, AU and AAX formats Waves have recently released an update that extends their vocal-alignment plug-in's capabilities to all DAWs -...

19/04/2026

TV and Radio HQ Moves Closer to the Conversation

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Expanded Creator Lab Seeds Digital Synergies

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Why Streamers Are Seizing the Now

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Make Every Dollar Count on Set

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Tech Transforms the Live Sports Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Amagi Managed Services Modernizes Broadcasting Operations...

Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced that AccuWeather , the most trusted source of wea...

19/04/2026

Calrec and Grass Valley unlock exceptional choice and fle...

Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are...

19/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with...

Ikegami announces a further expansion to its range of on-camera viewfinders. Scheduled for introduction on Ikegamis Central Hall booth C3819 at the April 19th -...

19/04/2026

GatesAir Strengthens Global Services Team with New Hires

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

MASN, Spectrum Ink Multiyear Carriage Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Calrec and Grass Valley Unveil ImPulseV and AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Clear-Com Unveils FreeSpeak Cell

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Riedel's SimplyLive Solution Powers Centralized VAR for Argentina's Top Football League

Wuppertal April 19, 2026 Riedel's SimplyLive Solution Powers Centralized V...

19/04/2026

Bridge Digital and Riedel Build CampusWide ST 2110 Network for Eastern Kentucky University

Wuppertal April 19, 2026 Bridge Digital and Riedel Build Campus Wide ST 2110 N...

19/04/2026

Riedel Showcases Next Advances in IP-Based Production at NAB 2026

Wuppertal April 19, 2026 Riedel Showcases Next Advances in IP-Based Production at NAB 2026MediorNet HorizoN ST 2110 MultiViewer App, SmartPanel Commentary Con...

19/04/2026

Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Harmonic's Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform SAN JOSE, Calif. - April 19, 2026 - Harmo...

18/04/2026

NAB 2026: MultiDyne begins shipping C16-AM-12G audio monitor for SDI and IP workflows

MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...

18/04/2026

NAB 2026: FOR-A America announces AI updates for IMPULSE platform and release of MixBoard and HVS-Q12 switchers

FOR-A America is set to detail AI functionality for its software-defined IMPULSE...

18/04/2026

NAB 2026: Cobalt Digital and SineSix Media integrate audio description technology for broadcast workflows

Cobalt Digital and SineSix Media have announced a partnership to integrate the v...

18/04/2026

NAB 2026: ATSC focuses on 3.0 broadcast standard implementation at NAB Show 2026

The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...

18/04/2026

NAB 2026: Bolin Technology introduces Range PTZR camera, R9-L420N PTZ, and KBD Plus controller

Bolin Technology has introduced a new range of hardware for live production envi...

18/04/2026

NAB 2026: KMH Integration showcases AV Casting workflow approach and new technology at NAB 2026

KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...

18/04/2026

NAB 2026: Appear appoints Mike Burk as vice president of business development

Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...

18/04/2026

NAB 2026: Skyline Communications demonstrates DataMiner platform and AI capabilities at NAB Show

Skyline Communications is showcasing its DataMiner platform and the new DataMine...