
Facebook
Twitter
LinkedIn
Automated and malicious traffic rises for a fifth consecutive year
Bad bots account for 32% of all internet traffic
44% of all account takeover attacks target API endpoints
Thales Thales, the cybersecurity leader that protects critical applications, APIs, and data, anywhere at scale, today announced the release of the 2024 Imperva Bad Bot Report, a global analysis of automated bot traffic across the internet. Nearly half (49.6%) of all internet traffic came from bots in 2023-a 2% increase over the previous year, and the highest level Imperva has reported since it began monitoring automated traffic in 2013.
For the fifth consecutive year, the proportion of web traffic associated with bad bots grew to 32% in 2023, up from 30.2% in 2022, while traffic from human users decreased to 50.4%. Automated traffic is costing organizations billions (USD) annually due to attacks on websites, APIs, and applications.
Bots are one of the most pervasive and growing threats facing every industry, says Nanhi Singh, General Manager, Application Security at Imperva, a Thales company. From simple web scraping to malicious account takeover, spam, and denial of service, bots negatively impact an organization's bottom line by degrading online services and requiring more investment in infrastructure and customer support. Organizations must proactively address the threat of bad bots as attackers sharpen their focus on API-related abuses that can lead to account compromise or data exfiltration.
Key trends identified in the 2024 Imperva Bad Bot Report include:
Global average of bad bot traffic reached 32%: Ireland (71%), Germany (67.5%), and Mexico (42.8%), saw the highest levels of bad bot traffic in 2023. The US also saw a slightly higher ratio of bad bot traffic at 35.4% compared to 2022 (32.1%).
Growing use of generative AI connected to the rise in simple bots: Rapid adoption of generative AI and large language models (LLMs) resulted in the volume of simple bots increasing to 39.6% in 2023, up from 33.4% in 2022. The technology uses web scraping bots and automated crawlers to feed training models, while enabling nontechnical users to write automated scripts for their own use.
Account takeover is a persistent business risk: Account takeover (ATO) attacks increased 10% in 2023, compared to the same period in the prior year. Notably, 44% of all ATO attacks targeted API endpoints, compared to 35% in 2022. Of all login attempts across the internet, 11% were associated with account takeover. The industries that saw the highest volume of ATO attacks in 2023 were Financial Services (36.8%), Travel (11.5%), and Business Services (8%).
APIs are a popular vector for attack: Automated threats caused a significant 30% of API attacks in 2023. Among them, 17% were bad bots exploiting business logic vulnerabilities-a flaw within the API's design and implementation that allows attackers to manipulate legitimate functionality and gain access to sensitive data or user accounts. Cybercriminals use automated bots to find and exploit APIs, which act as a direct pathway to sensitive data, making them a prime target for business logic abuse.
Every industry has a bot problem: For a second consecutive year, Gaming (57.2%) saw the largest proportion of bad bot traffic. Meanwhile, Retail (24.4%), Travel (20.7%), and Financial Services (15.7%) experienced the highest volume of bot attacks. The proportion of advanced bad bots, those that closely mimic human behavior and evade defenses, was highest on Law & Government (75.8%), Entertainment (70.8%), and Financial Services (67.1%) websites.
Bad bot traffic originating from residential ISPs grows to 25.8%: Early bad bot evasion techniques relied on masquerading as a user agent (browser) commonly used by legitimate human users. Bad bots masquerading as mobile user agents accounted for 44.8% of all bad bot traffic in the past year, up from 28.1% just five years ago. Sophisticated actors combine mobile user agents with the use of residential or mobile ISPs. Residential proxies allow bot operators to evade detection by making it appear as if the origin of the traffic is a legitimate, ISP-assigned residential IP address.
Automated bots will soon surpass the proportion of internet traffic coming from humans, changing the way that organizations approach building and protecting their websites and applications, continued Singh. As more AI-enabled tools are introduced, bots will become omnipresent. Organizations must invest in bot management and API security tools to manage the threat from malicious, automated traffic.
Additional Information:
Download a copy of the 2024 Imperva Bad Bot Report for additional insights.
See how Imperva Advanced Bot Protection, API Security, and Client-Side Protection can protect websites, mobile applications, and APIs from automated attacks and fraud without affecting the flow of business-critical traffic.
Read the Imperva Blog for the latest product and solution news, and threat intelligence from Imperva Threat Research.
About Thales
Thales (Euronext Paris: HO) is a global leader in advanced technologies within three domains: Defence & Security, Aeronautics & Space, and Digital Identity & Security. It develops products and solutions that help make the world safer, greener and more inclusive.
The Group invests close to 4 billion a year in Research & Development, particularly in key areas such as quantum technologies, Edge computing, 6G and cybersecurity.
Thales has 81,000* employees in 68 countries. In 2023, the Group generated sales of 18.4 billion.
* These figures exclude the ground transportation business, which is being divested
Documents
Bots Now Make Up Nearly Half of All Internet Traffic Globally.pdf
Contact
Marion Bonnet, Press and social media manager, Security and Cyber
+33 (0)6 6
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
07/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
TNT Sports and the International Basketball Federation (FIBA) have reached a mul...
06/03/2026
OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...
06/03/2026
InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...
06/03/2026
LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...
06/03/2026
X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...
06/03/2026
As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...
06/03/2026
SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...
06/03/2026
Panasonic helped bring the world of Paddington: The Musical to life through imme...
06/03/2026
In-venue and creative video staffers at the professional and collegiate level ha...
06/03/2026
Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NASCAR Cup Se...
06/03/2026
At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex.
This ye...
06/03/2026
Midco Sports isn't your typical regional sports network. Backed by nearly a ...
06/03/2026
The stories around the Paralympics are really touching and the athletes, the atmosphere it is all amazing and we want to use new technologies to help us tell th...
06/03/2026
Apple TV subscribers will have access to as many as 30 additional live feeds acr...
06/03/2026
Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...
06/03/2026
Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair
Media releases
The SBS Board and Executive have welcomed the appointment of Dr Nicholas P...
06/03/2026
Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8
New York March 5, 2026 According to Nielsen...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/03/2026
Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...
06/03/2026
LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...
06/03/2026
At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...
06/03/2026
At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...
06/03/2026
At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...
06/03/2026
At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...
06/03/2026
New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution
LTN and MediaKi...
06/03/2026
06 Mar 2026
VEON and JazzWorld Advance Pakistan's Digital Financial Future ...
06/03/2026
Friday 6 March 2026
Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy...
06/03/2026
Back to All News
Announcing Barbara - Becoming Shirin David
Entertainment
06 March 2026
GlobalGermany
Link copied to clipboard
Available exclusively on N...
06/03/2026
Discover how the F1 sound team turned a real Grand Prix into a cinematic experience.
Director Joseph Kosinski and his team worked directly with the Formula On...
06/03/2026
Arvato Systems Joins Initiative D21 e. V.
Shaping digital transformation together
Collaboration in Germanys largest network for the digital society
Membersh...
06/03/2026
The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...
06/03/2026
We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...
06/03/2026
First exclusive look at RT 's promo as Ireland prepare to take on Czechia
Every Moment, Every Generation
https://youtu.be/2ijo96EadLU
36 years after Geor...
06/03/2026
A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...
05/03/2026
More than 250 sports-graphics professionals packed into The Cutting Room in New ...
05/03/2026
Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...