
Facebook
Twitter
LinkedIn
Automated and malicious traffic rises for a fifth consecutive year
Bad bots account for 32% of all internet traffic
44% of all account takeover attacks target API endpoints
Thales Thales, the cybersecurity leader that protects critical applications, APIs, and data, anywhere at scale, today announced the release of the 2024 Imperva Bad Bot Report, a global analysis of automated bot traffic across the internet. Nearly half (49.6%) of all internet traffic came from bots in 2023-a 2% increase over the previous year, and the highest level Imperva has reported since it began monitoring automated traffic in 2013.
For the fifth consecutive year, the proportion of web traffic associated with bad bots grew to 32% in 2023, up from 30.2% in 2022, while traffic from human users decreased to 50.4%. Automated traffic is costing organizations billions (USD) annually due to attacks on websites, APIs, and applications.
Bots are one of the most pervasive and growing threats facing every industry, says Nanhi Singh, General Manager, Application Security at Imperva, a Thales company. From simple web scraping to malicious account takeover, spam, and denial of service, bots negatively impact an organization's bottom line by degrading online services and requiring more investment in infrastructure and customer support. Organizations must proactively address the threat of bad bots as attackers sharpen their focus on API-related abuses that can lead to account compromise or data exfiltration.
Key trends identified in the 2024 Imperva Bad Bot Report include:
Global average of bad bot traffic reached 32%: Ireland (71%), Germany (67.5%), and Mexico (42.8%), saw the highest levels of bad bot traffic in 2023. The US also saw a slightly higher ratio of bad bot traffic at 35.4% compared to 2022 (32.1%).
Growing use of generative AI connected to the rise in simple bots: Rapid adoption of generative AI and large language models (LLMs) resulted in the volume of simple bots increasing to 39.6% in 2023, up from 33.4% in 2022. The technology uses web scraping bots and automated crawlers to feed training models, while enabling nontechnical users to write automated scripts for their own use.
Account takeover is a persistent business risk: Account takeover (ATO) attacks increased 10% in 2023, compared to the same period in the prior year. Notably, 44% of all ATO attacks targeted API endpoints, compared to 35% in 2022. Of all login attempts across the internet, 11% were associated with account takeover. The industries that saw the highest volume of ATO attacks in 2023 were Financial Services (36.8%), Travel (11.5%), and Business Services (8%).
APIs are a popular vector for attack: Automated threats caused a significant 30% of API attacks in 2023. Among them, 17% were bad bots exploiting business logic vulnerabilities-a flaw within the API's design and implementation that allows attackers to manipulate legitimate functionality and gain access to sensitive data or user accounts. Cybercriminals use automated bots to find and exploit APIs, which act as a direct pathway to sensitive data, making them a prime target for business logic abuse.
Every industry has a bot problem: For a second consecutive year, Gaming (57.2%) saw the largest proportion of bad bot traffic. Meanwhile, Retail (24.4%), Travel (20.7%), and Financial Services (15.7%) experienced the highest volume of bot attacks. The proportion of advanced bad bots, those that closely mimic human behavior and evade defenses, was highest on Law & Government (75.8%), Entertainment (70.8%), and Financial Services (67.1%) websites.
Bad bot traffic originating from residential ISPs grows to 25.8%: Early bad bot evasion techniques relied on masquerading as a user agent (browser) commonly used by legitimate human users. Bad bots masquerading as mobile user agents accounted for 44.8% of all bad bot traffic in the past year, up from 28.1% just five years ago. Sophisticated actors combine mobile user agents with the use of residential or mobile ISPs. Residential proxies allow bot operators to evade detection by making it appear as if the origin of the traffic is a legitimate, ISP-assigned residential IP address.
Automated bots will soon surpass the proportion of internet traffic coming from humans, changing the way that organizations approach building and protecting their websites and applications, continued Singh. As more AI-enabled tools are introduced, bots will become omnipresent. Organizations must invest in bot management and API security tools to manage the threat from malicious, automated traffic.
Additional Information:
Download a copy of the 2024 Imperva Bad Bot Report for additional insights.
See how Imperva Advanced Bot Protection, API Security, and Client-Side Protection can protect websites, mobile applications, and APIs from automated attacks and fraud without affecting the flow of business-critical traffic.
Read the Imperva Blog for the latest product and solution news, and threat intelligence from Imperva Threat Research.
About Thales
Thales (Euronext Paris: HO) is a global leader in advanced technologies within three domains: Defence & Security, Aeronautics & Space, and Digital Identity & Security. It develops products and solutions that help make the world safer, greener and more inclusive.
The Group invests close to 4 billion a year in Research & Development, particularly in key areas such as quantum technologies, Edge computing, 6G and cybersecurity.
Thales has 81,000* employees in 68 countries. In 2023, the Group generated sales of 18.4 billion.
* These figures exclude the ground transportation business, which is being divested
Documents
Bots Now Make Up Nearly Half of All Internet Traffic Globally.pdf
Contact
Marion Bonnet, Press and social media manager, Security and Cyber
+33 (0)6 6
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Cinema 4D brings professional 3D workflows to iPad. The return of Autograph now free for individual users. ZBrush expands to Windows on Arm. See it all at NAB...
21/04/2026
Software version 1.6 extends enterprise functionality to place Buttons at the heart of media operations at any scale
Bitfocus, the Norwegian software develope...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse Signal Processors for SDI and ST 2110 Workflows
Compact, multi-function stan...
21/04/2026
Applications open for 2026 AISF and Screen Australia Writer/Director Virtual Ses...
21/04/2026
Summer is nearly here and Super Garden is returning to our screens to spark some gardening inspiration. The new series kicks off on Thursday 23 April at 7pm on ...
20/04/2026
At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...
20/04/2026
At the 2026 NAB Show, Canon is doubling down on its commitment to live sports pr...
20/04/2026
Fujifilm is sharpening its focus on core broadcast production with a new wave of...
20/04/2026
This upcoming summer in North America is going to be a busy one. The 2026 FIFA M...
20/04/2026
Glookast (Booth W1661) announced a series of product updates at NAB Show 2026, c...
20/04/2026
Matrox Video and Amagi announced a collaboration to integrate the Matrox ORIGIN ...
20/04/2026
Riedel Communications (Booth C4908) announced that the Asociaci n del F tbol Arg...
20/04/2026
Ikegami (Booth C3819) announced the VFE-P07D monocular OLED viewfinder at NAB Sh...
20/04/2026
International Association of MediaTech (IAMT), formerly known as IABM, announced...
20/04/2026
Harmonic (Booth W2831) announced that DIRECTV is updating its US direct-to-home (DTH) video platform using Harmonic's VOS Media Software.
The deployment is...
20/04/2026
Wasabi Technologies announced that it has acquired the Lyve Cloud business from Seagate Technology. As part of the agreement, Seagate received equity in Wasabi ...
20/04/2026
EVS (Booth N1841) has launched Choreon, a robotics controller for media producti...
20/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
20/04/2026
Skyline Communications announced the availability of its DataMiner xOps platform...
20/04/2026
Studio Network Solutions (Booth N1129) introduced a set of new products at NAB S...
20/04/2026
Dell Technologies is showcasing its Dell AI Data Platform with NVIDIA at NAB Sho...
20/04/2026
Blackmagic Design has announced Fairlight Live, a software-based live audio mixer with SMPTE 2110 support and spatial audio mixing. A public beta is available n...
20/04/2026
At the 2026 NAB Show in Las Vegas, Imagine Communications VP of Sales, Sports an...
20/04/2026
At the 2026 NAB Show in Las Vegas, LiveU Senior Director of Sales, Sports Philli...
20/04/2026
A song that perfectly captures a moment is magic. But when you uncover the story behind it, who made it, what inspired it, and the meaning woven into the lyrics...
20/04/2026
Ultra-compact 32-bit recorder set for launch
Deity Microphones will soon be launching a new 32-bit six-track recorder that's been designed with producti...
20/04/2026
Uncoming lightweight shotgun mic announced
Production-sound experts Lectrosonics have recently announced the upcoming launch of a new lightweight shotgun mi...
20/04/2026
New 20-minute documentary explores iconic preamp
In 2025, Focusrite commissioned a new short-form documentary with filmmaker Chris Mayes-Wright - the direct...
20/04/2026
Turn quick sketches into real drum grooves
Sampleson have been experimenting with assitive production tools recently, and their latest creation aims to make...
20/04/2026
Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration...
20/04/2026
L3Harris delivers integrated communications, navigation and C4ISR capabilities that empower the U.S. Coast Guard to protect Americas maritime interests and resp...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...