Sony Pixel Power calrec Sony

Bots Now Make Up Nearly Half of All Internet Traffic Globally

16/04/2024

Facebook

Twitter

LinkedIn

Automated and malicious traffic rises for a fifth consecutive year

Bad bots account for 32% of all internet traffic

44% of all account takeover attacks target API endpoints

Thales Thales, the cybersecurity leader that protects critical applications, APIs, and data, anywhere at scale, today announced the release of the 2024 Imperva Bad Bot Report, a global analysis of automated bot traffic across the internet. Nearly half (49.6%) of all internet traffic came from bots in 2023-a 2% increase over the previous year, and the highest level Imperva has reported since it began monitoring automated traffic in 2013.

For the fifth consecutive year, the proportion of web traffic associated with bad bots grew to 32% in 2023, up from 30.2% in 2022, while traffic from human users decreased to 50.4%. Automated traffic is costing organizations billions (USD) annually due to attacks on websites, APIs, and applications.

Bots are one of the most pervasive and growing threats facing every industry, says Nanhi Singh, General Manager, Application Security at Imperva, a Thales company. From simple web scraping to malicious account takeover, spam, and denial of service, bots negatively impact an organization's bottom line by degrading online services and requiring more investment in infrastructure and customer support. Organizations must proactively address the threat of bad bots as attackers sharpen their focus on API-related abuses that can lead to account compromise or data exfiltration.

Key trends identified in the 2024 Imperva Bad Bot Report include:

Global average of bad bot traffic reached 32%: Ireland (71%), Germany (67.5%), and Mexico (42.8%), saw the highest levels of bad bot traffic in 2023. The US also saw a slightly higher ratio of bad bot traffic at 35.4% compared to 2022 (32.1%).

Growing use of generative AI connected to the rise in simple bots: Rapid adoption of generative AI and large language models (LLMs) resulted in the volume of simple bots increasing to 39.6% in 2023, up from 33.4% in 2022. The technology uses web scraping bots and automated crawlers to feed training models, while enabling nontechnical users to write automated scripts for their own use.

Account takeover is a persistent business risk: Account takeover (ATO) attacks increased 10% in 2023, compared to the same period in the prior year. Notably, 44% of all ATO attacks targeted API endpoints, compared to 35% in 2022. Of all login attempts across the internet, 11% were associated with account takeover. The industries that saw the highest volume of ATO attacks in 2023 were Financial Services (36.8%), Travel (11.5%), and Business Services (8%).

APIs are a popular vector for attack: Automated threats caused a significant 30% of API attacks in 2023. Among them, 17% were bad bots exploiting business logic vulnerabilities-a flaw within the API's design and implementation that allows attackers to manipulate legitimate functionality and gain access to sensitive data or user accounts. Cybercriminals use automated bots to find and exploit APIs, which act as a direct pathway to sensitive data, making them a prime target for business logic abuse.

Every industry has a bot problem: For a second consecutive year, Gaming (57.2%) saw the largest proportion of bad bot traffic. Meanwhile, Retail (24.4%), Travel (20.7%), and Financial Services (15.7%) experienced the highest volume of bot attacks. The proportion of advanced bad bots, those that closely mimic human behavior and evade defenses, was highest on Law & Government (75.8%), Entertainment (70.8%), and Financial Services (67.1%) websites.

Bad bot traffic originating from residential ISPs grows to 25.8%: Early bad bot evasion techniques relied on masquerading as a user agent (browser) commonly used by legitimate human users. Bad bots masquerading as mobile user agents accounted for 44.8% of all bad bot traffic in the past year, up from 28.1% just five years ago. Sophisticated actors combine mobile user agents with the use of residential or mobile ISPs. Residential proxies allow bot operators to evade detection by making it appear as if the origin of the traffic is a legitimate, ISP-assigned residential IP address.

Automated bots will soon surpass the proportion of internet traffic coming from humans, changing the way that organizations approach building and protecting their websites and applications, continued Singh. As more AI-enabled tools are introduced, bots will become omnipresent. Organizations must invest in bot management and API security tools to manage the threat from malicious, automated traffic.

Additional Information:

Download a copy of the 2024 Imperva Bad Bot Report for additional insights.

See how Imperva Advanced Bot Protection, API Security, and Client-Side Protection can protect websites, mobile applications, and APIs from automated attacks and fraud without affecting the flow of business-critical traffic.

Read the Imperva Blog for the latest product and solution news, and threat intelligence from Imperva Threat Research.

About Thales

Thales (Euronext Paris: HO) is a global leader in advanced technologies within three domains: Defence & Security, Aeronautics & Space, and Digital Identity & Security. It develops products and solutions that help make the world safer, greener and more inclusive.

The Group invests close to 4 billion a year in Research & Development, particularly in key areas such as quantum technologies, Edge computing, 6G and cybersecurity.

Thales has 81,000* employees in 68 countries. In 2023, the Group generated sales of 18.4 billion.

* These figures exclude the ground transportation business, which is being divested

Documents

Bots Now Make Up Nearly Half of All Internet Traffic Globally.pdf

Contact

Marion Bonnet, Press and social media manager, Security and Cyber

+33 (0)6 6
LINK: https://www.thalesgroup.com/en/worldwide/security/press_release/bots-n...
See more stories from thales

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

21/03/2026

Survey: Fans Prefer Sports on Broadcast Over Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Graham Promotes Stephanie Slagle to VP, CRO & GM of WDIV Local 4

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Study: Repurposed Traditional TV Ads for CTV Is a Missed Opportunity

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Carr Backs Trump Army/Navy Game Executive Order

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Opponents File Emergency FCC Petition to Block Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Eight States Ask for Court to Stop Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/03/2026

Cine Gear Connect NY Ramps Up for March 28 - 2026

Cine Gear Connect NY, presented by Universal Production Services, is filling in the slate for a full day of panels, peers, learning the latest, and mixing it up...

21/03/2026

Studio Technologies Debuts New StudioComm System at NAB 2026

Studio Technologies Debuts New StudioComm System at NAB 2026 Brie Clayton March 20, 2026 0 Comments StudioComm Model 794 Central Controller and Model ...

21/03/2026

Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K

Restoration Christian Fellowship Captures Worship Music Videos with PYXIS 12K Brie Clayton March 20, 2026 0 Comments PYXIS' open gate provides cre...

20/03/2026

NAB 2026: Net Insight unveils Market-Leading JPEG XS at Scale for Live IP Media Production

Net Insight will introduce a JPEG XS solution for full IP environments at NAB Sh...

20/03/2026

NAB 2026: LTN and Harmonic Expand Partnership to Support FAST Growth and C-Band Migration

LTN has expanded its technology partnership with Harmonic ahead of the FCC's...

20/03/2026

NAB 2026: Solid State Logic to Preview SSL Live V6.2 with New SolidPitch Effect and Major Workflow Enhancements

Solid State Logic will preview SSL Live V6.2 at NAB Show, booth C6907. The softw...

20/03/2026

NAB 2026: Fujifilm Announces Availability of FUJINON UA22x4.8BERD 4K Broadcast Zoom Lens

FUJIFILM North America Corporation's Optical Devices Division has announced ...

20/03/2026

NAB 2026: Fujifilm Announces Development of FUJINON UA16x4BERD, UA30x7.3BERD, and UA94x8.7BESM 4K Broadcast Zooms

FUJIFILM North America Corporation's Optical Devices Division has announced ...

20/03/2026

TrueVisions NOW Chooses Bitmovin's Observability

TrueVisions NOW, a streaming platform in Thailand and part of the TrueVisions Group, has selected Bitmovin's Observability product for real-time video analy...

20/03/2026

Marquee Sports Network Expands Distribution to Hulu + Live TV, Prime Video

Marquee Sports Network has announced distribution agreements with Hulu + Live TV and Prime Video ahead of the 2026 MLB season. Marquee Sports Network is now av...

20/03/2026

NAB 2026: Software-Defined, AI-Powered Workflow Tells the Story of the New FOR-A America

FOR-A will exhibit software-defined and AI-driven solutions at NAB Show 2026, bo...

20/03/2026

TNA Wrestling and Eurosport India Announce New Multi-Year Exclusive Programming Agreement

TNA Wrestling and Eurosport India have entered into a multi-year exclusive progr...

20/03/2026

GameTime Productions Expands Technical Vision for Athletes Unlimited Basketball in Nashville

When Athletes Unlimited brought its professional women's basketball season t...

20/03/2026

Calrec Craft Interview with Senior Broadcast Audio A1 Engineer and Music Director Rick Bernier

In this craft interview, Rick Bernier reflects on a career that has taken him to...

20/03/2026

NAB 2026: IP Innovation, SoftwareBased Media Infrastructure & Dynamic Media Facility Workflows on Display for Lawo

Lawo will announce a new product ahead of NAB Show 2026 in Las Vegas, where it w...

20/03/2026

Ratings Roundup: 2026 World Baseball Classic is Most Watched WBC Telecast EVER with Over 10 Million Viewers

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

20/03/2026

MLB Names Polymarket Exclusive Prediction Market Exchange Partner and Signs Agreement with CFTC to Establish Integrity Framework

Major League Baseball (MLB) has named Polymarket as its Official Prediction Mark...

20/03/2026

How Big Tech AI Will Lead Broadcast Innovation: Lessons from the Enterprise Market

With AI now the industry-wide priority, Big Tech companies are uniquely position...

20/03/2026

SVG GameDay, Ep. 8: Los Angeles Angels' Davin Maske - SoCal Baseball in Anaheim

In-venue and creative video staffers at the professional and collegiate level ha...

20/03/2026

Fanatics Studios, FOX Sports Focus on Cavalcade of Stars in Fanatics Flag Football Classic

Abundant player mics and RF and other ground-level cameras will be used to captu...

20/03/2026

ESPN Ramps Up Production Levels for NCAA Women's Tournament as Popularity, Viewership Skyrocket

Regional site will also receive big boost in production resources, including on-...

20/03/2026

Give Me the Backstory: Get to Know Addison Heimann, the Writer-Director of Touch Me

By Jessica Herndon One of the most exciting things about the Sundance Film Fest...

20/03/2026

Spotify Marks 5 Years of EQUAL With EQUAL: The Podcast' and Global Events

In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...

20/03/2026

Spotify's BTS Music Quiz Celebrates ARIRANG' and Puts ARMY Knowledge to the Test

BTS' long-awaited fifth studio album, ARIRANG, is finally here. To celebrate...

20/03/2026

Spotify and Kenia Os Bring K de Karma' From Streaming to Stage With Fan-First Experiences

A new era for Kenia Os has arrived, and Spotify marked the moment by putting fan...

20/03/2026

Spotify y Kenia Os llevan K de Karma' del streaming al escenario con experiencias nicas para Top Fans

Una nueva era para Kenia Os ha llegado, y Spotify marc el momento poniendo a lo...

20/03/2026

Sound Magic launch Supreme Drums Orange

Combines sampling & physical modelling Sound Magic have announced the launch of a comprehensive virtual drum instrument that's been designed to cater to...

20/03/2026

Mix Rescue: Ian Shepherd Video

How much difference should mastering make? In our latest Mix Rescue feature, SOS Editor in Chief Sam Inglis revisits a project from back in 2019, carrying o...

20/03/2026

Feast for cycling fans as SBS extends road cycling broadcasts to include all Grand Tours and Monuments

Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...

20/03/2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo

In this blog, Laura Rognoni reflects on key discussions from the Connected TV World Summit in London, where NAGRAVISION hosted a panel on content discovery and ...

20/03/2026

The Gauge: Poland | February 2026

After a series of increases, February brought the first slowdown in time spent in front of TV sets in a long time. While traditional television was losing viewi...

20/03/2026

Eric Wolff Joins Chyron as Director of Venues Sales, North America

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Study: Broadcasters Rebuild Live Operations Around IP

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Matt Conrad Acquires DSC Labs

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Glensound celebrates its diamond anniversary at NAB Show

60 years of audio innovation, driven by the people who use it...

20/03/2026

FCC Approves Nexstar's Acquisition of Tegna

Share Copy link Facebook X Linkedin Bluesky Email...

20/03/2026

Icesi names Ronald David Reyes as the 2025 recipient of t...

Colombia's Icesi University and WSDG are proud to announce Ronald David Reyes as the recipient of the 2025 WSDG Excellence Scholarship, awarded to an outsta...

20/03/2026

Celebrating the greatest creators - One Battle After Ano...

Avid today celebrated the filmmakers, editors and sound teams that worked with Avid Media Composer and Pro Tools to create the vast majority of this year'...

20/03/2026

MRMC Names CP Communications Its Official U.S. Rental, Sales Partner

Share Copy link Facebook X Linkedin Bluesky Email...