Sony Pixel Power calrec Sony

Bots Now Make Up Nearly Half of All Internet Traffic Globally

16/04/2024

Facebook

Twitter

LinkedIn

Automated and malicious traffic rises for a fifth consecutive year

Bad bots account for 32% of all internet traffic

44% of all account takeover attacks target API endpoints

Thales Thales, the cybersecurity leader that protects critical applications, APIs, and data, anywhere at scale, today announced the release of the 2024 Imperva Bad Bot Report, a global analysis of automated bot traffic across the internet. Nearly half (49.6%) of all internet traffic came from bots in 2023-a 2% increase over the previous year, and the highest level Imperva has reported since it began monitoring automated traffic in 2013.

For the fifth consecutive year, the proportion of web traffic associated with bad bots grew to 32% in 2023, up from 30.2% in 2022, while traffic from human users decreased to 50.4%. Automated traffic is costing organizations billions (USD) annually due to attacks on websites, APIs, and applications.

Bots are one of the most pervasive and growing threats facing every industry, says Nanhi Singh, General Manager, Application Security at Imperva, a Thales company. From simple web scraping to malicious account takeover, spam, and denial of service, bots negatively impact an organization's bottom line by degrading online services and requiring more investment in infrastructure and customer support. Organizations must proactively address the threat of bad bots as attackers sharpen their focus on API-related abuses that can lead to account compromise or data exfiltration.

Key trends identified in the 2024 Imperva Bad Bot Report include:

Global average of bad bot traffic reached 32%: Ireland (71%), Germany (67.5%), and Mexico (42.8%), saw the highest levels of bad bot traffic in 2023. The US also saw a slightly higher ratio of bad bot traffic at 35.4% compared to 2022 (32.1%).

Growing use of generative AI connected to the rise in simple bots: Rapid adoption of generative AI and large language models (LLMs) resulted in the volume of simple bots increasing to 39.6% in 2023, up from 33.4% in 2022. The technology uses web scraping bots and automated crawlers to feed training models, while enabling nontechnical users to write automated scripts for their own use.

Account takeover is a persistent business risk: Account takeover (ATO) attacks increased 10% in 2023, compared to the same period in the prior year. Notably, 44% of all ATO attacks targeted API endpoints, compared to 35% in 2022. Of all login attempts across the internet, 11% were associated with account takeover. The industries that saw the highest volume of ATO attacks in 2023 were Financial Services (36.8%), Travel (11.5%), and Business Services (8%).

APIs are a popular vector for attack: Automated threats caused a significant 30% of API attacks in 2023. Among them, 17% were bad bots exploiting business logic vulnerabilities-a flaw within the API's design and implementation that allows attackers to manipulate legitimate functionality and gain access to sensitive data or user accounts. Cybercriminals use automated bots to find and exploit APIs, which act as a direct pathway to sensitive data, making them a prime target for business logic abuse.

Every industry has a bot problem: For a second consecutive year, Gaming (57.2%) saw the largest proportion of bad bot traffic. Meanwhile, Retail (24.4%), Travel (20.7%), and Financial Services (15.7%) experienced the highest volume of bot attacks. The proportion of advanced bad bots, those that closely mimic human behavior and evade defenses, was highest on Law & Government (75.8%), Entertainment (70.8%), and Financial Services (67.1%) websites.

Bad bot traffic originating from residential ISPs grows to 25.8%: Early bad bot evasion techniques relied on masquerading as a user agent (browser) commonly used by legitimate human users. Bad bots masquerading as mobile user agents accounted for 44.8% of all bad bot traffic in the past year, up from 28.1% just five years ago. Sophisticated actors combine mobile user agents with the use of residential or mobile ISPs. Residential proxies allow bot operators to evade detection by making it appear as if the origin of the traffic is a legitimate, ISP-assigned residential IP address.

Automated bots will soon surpass the proportion of internet traffic coming from humans, changing the way that organizations approach building and protecting their websites and applications, continued Singh. As more AI-enabled tools are introduced, bots will become omnipresent. Organizations must invest in bot management and API security tools to manage the threat from malicious, automated traffic.

Additional Information:

Download a copy of the 2024 Imperva Bad Bot Report for additional insights.

See how Imperva Advanced Bot Protection, API Security, and Client-Side Protection can protect websites, mobile applications, and APIs from automated attacks and fraud without affecting the flow of business-critical traffic.

Read the Imperva Blog for the latest product and solution news, and threat intelligence from Imperva Threat Research.

About Thales

Thales (Euronext Paris: HO) is a global leader in advanced technologies within three domains: Defence & Security, Aeronautics & Space, and Digital Identity & Security. It develops products and solutions that help make the world safer, greener and more inclusive.

The Group invests close to 4 billion a year in Research & Development, particularly in key areas such as quantum technologies, Edge computing, 6G and cybersecurity.

Thales has 81,000* employees in 68 countries. In 2023, the Group generated sales of 18.4 billion.

* These figures exclude the ground transportation business, which is being divested

Documents

Bots Now Make Up Nearly Half of All Internet Traffic Globally.pdf

Contact

Marion Bonnet, Press and social media manager, Security and Cyber

+33 (0)6 6
LINK: https://www.thalesgroup.com/en/worldwide/security/press_release/bots-n...
See more stories from thales

Most recent headlines

18/12/2025

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson University

SVG Campus Shot Callers: Kurt Sutton, Director of Broadcast Operations, Clemson ...

18/12/2025

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and Steve Hellmuth

Follow the Money Episode 2: Inside the Sports Media Biz with Sam McCleery and St...

18/12/2025

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Production' in Live Sports

SVG Sit-Down: Google Cloud's Anshul Kapoor on the Future of Generative Prod...

18/12/2025

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industry Homecoming in NYC

The 2025 SVG Summit Draws Record Crowd for 20th-Annual Sports-Production Industr...

18/12/2025

SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic and Mapei Cadel Evans Great Ocean Road Race

SBS's sports schedule sizzles in January with Dakar Rally, Kooyong Classic a...

18/12/2025

Montreal's Bell Centre elevates fan experience with Argo S

Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...

18/12/2025

The Gauge: Mexico November 2025

During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month. Disclaimer: YUMI TV,...

18/12/2025

The Gauge: Poland | November 2025

November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...

18/12/2025

Gracenote helps TV platforms go beyond the game and deliver more connected, visually rich sports hub experiences

As viewers turn to sports highlights, recaps and documentary programming, expand...

18/12/2025

NAB Once Again Urges FCC to Eliminate Ownership Rules

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

Carr Stands Up for His Policies in Senate Hearing

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

The HELM and ARRI announce strategic partnership to redef...

The HELM, a global expert in cinematic live broadcast and high-end production workflows, has entered a strategic partnership with ARRI, the renowned designer an...

18/12/2025

Cadena Melodia Upgrades to DHD SX2 Audio Production Conso...

Cadena Melod a de Colombia (Cadena Melod a), a long-established Colombian radio network, has chosen DHD audio SX2 production consoles for integration into the m...

18/12/2025

Czech TV Elevates Video Streaming with Harmonic

Harmonic (NASDAQ: HLIT) today announced that Czech Television (Czech TV), the public broadcaster of the Czech Republic, has teamed up with Harmonic to modernize...

18/12/2025

Broadcast Solutions Group acquires PMT Professional Motio...

Broadcast Solutions Group, a leading system integrator and provider of innovative solutions for the broadcast and media industry, has announced the acquisition ...

18/12/2025

Keepit named a Leader in IDC MarketScape for Worldwide Sa...

Keepit, the SaaS data protection company, announced today that it has been named a Leader in the IDC MarketScape: Worldwide SaaS Data Protection 2025-2026 Vendo...

18/12/2025

Limecraft 2025 Version 8 adds User Controlled Notificatio...

Limecraft today announced the release of Limecraft 2025.8, the eighth and final major platform update of the year. This release strengthens daily workflows acro...

18/12/2025

creativespace Expands Footprint in the House of Worship M...

DigitalGlue is very grateful, especially at this time of the year, that its creative.space platform has expanded its footprint within the House of Worship marke...

18/12/2025

TAG Video Systems Celebrates Multiple APAC Award Wins for...

TAG Video Systems is proud to share that the company has recently received multiple industry recognitions across the Asia-Pacific region, reflecting its ongoing...

18/12/2025

NDI and Zoom team up to bring seamless connectivity to me...

NDI, the leading video connectivity standard for AV-over-IP, and Zoom, the AI-first collaboration platform, announce a strategic collaboration to integrate the ...

18/12/2025

YES and Synamedia extended deal backs Partner TV launch

Leading video software provider, Synamedia, today announced that it is extending its long-standing relationship with YES, the pay-TV subsidiary of the largest I...

18/12/2025

Riedel Builds Global Communication and Commentary Network...

Riedel Communications today announced it provided a fully integrated communications and commentary solution for the 15th National Games of China, supporting 56 ...

18/12/2025

Clear-Com Arcadia Central Station Links Toledo Walleye an...

When both the Toledo Walleye and Toledo Mud Hens play at home on the same night, communication between their respective production teams is essential. To stream...

18/12/2025

TMT Insights Focus Platform Recognized with TV Tech Best...

TMT Insights' new upstream media supply chain platform, Focus, was selected as a winner in the 2025 Media & Entertainment: Best in Market Awards in the TV T...

18/12/2025

Clear-Com Named Official Intercom Partner for NAMMs 125th...

Clear-Com is proud to announce its continued role as the official intercom supplier for the Yamaha Grand Plaza Stage at The 2026 NAMM Show, taking place Januar...

18/12/2025

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

2026 NAB Show Opens Registration, Unveils Major Program Enhancements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

YouTube Wins Global Rights to Stream the Oscars

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

PGA TOUR Studios Teams up with SES for Hybrid Content Distribution

Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...

18/12/2025

Master Clock Management with Segment Rulesets in WO Automation for Radio

Talk formats require careful clock management and system tools to ensure audio content aligns as intended. WO Automation for Radio's Segment Rulesets provid...

18/12/2025

Reflecting on 2025: A Year of Transformation and Growth

By Toni Coonce, CEO, WideOrbit As 2025 comes to a close, I find myself reflecting on how much WideOrbit has evolved, not only in products and solutions but also...

18/12/2025

VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility

18 Dec 2025 VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...

18/12/2025

Tribeca X Launches Inaugural Advisory Council, Teases 2026 Awards Jury, and Announces New Global Programming

December 18th, 2025 Tribeca X Launches Inaugural Advisory Council, Teases 202...

18/12/2025

Tribeca Becomes First Major Film Festival to Open Submissions to Social Media Creators

December 18th, 2025 As Tribeca Celebrates Its 25th Anniversary, Festival Expa...

18/12/2025

Sky Sports remains the exclusive home of the Masters Tournament, with more live coverage than ever before

Thursday 18 December 2025 Sky Sports remains the exclusive home of the Masters ...

18/12/2025

Teaser for Can This Love Be Translated' Previews a Heartwarming Romance To Open 2026

Back to All News Teaser for Can This Love Be Translated' Previews a Heartw...

18/12/2025

2025-11-18

Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...

18/12/2025

RT Supporting the Arts 2025 Review | January 2026 Events

In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...

18/12/2025

The RT Sport Young Sportsperson of the Year Nominees 2025 Revealed

RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December On Saturday 20 December live on RT One and RT Player at the earlier t...

18/12/2025

RT lyric fm celebrates the Winter Solstice with a special Ambient Orbit live broadcast

RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...

18/12/2025

Now Generally Available, NVIDIA RTX PRO 5000 72GB Blackwell GPU Expands Memory Options for Desktop Agentic AI

Top-notch options for AI at the desktops of developers, engineers and designers ...

18/12/2025

Celebrating 100 Years of Public Broadcasting in Ireland in 2026

At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...

18/12/2025

Deck the Vaults: Fallout: New Vegas' Joins the Cloud This Holiday Season

Step out of the vault and into the future of gaming with Fallout: New Vegas streaming on GeForce NOW, just in time to celebrate the newest season of the hit Ama...

18/12/2025

The Movie Experience SLO Becomes First U.S. Exhibitor to Adopt Dolby Vision+Atmos Theatrical Solution

December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...

17/12/2025

The EU Investigative Journalism Award 2025: bold reporting, regional impact, and rise in public-interest journalism

Investigative journalists across the Western Balkans and T rkiye continue to con...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

17/12/2025

Ring In the New Year With New Playlists Mixed by Artists, and More Spotify Hacks

The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...

17/12/2025

Clear-Com's Arcadia Central Station Links Toledo Walleye and Mud Hens Venues with...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...