New York Jets' Media Team Tells the Story of a Season of Firsts From New In-House Studio Live programming, an elite docu-series, and new podcast with Jets legends anchor an exciting year for JETS 360 By Brandon Costa, Director of Digital Thursday, December 23, 2021 - 1:41 pm
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With only three weeks remaining in the NFL campaign, a season full of new for the New York Jets nears its conclusion.
A new head coach (Robert Salah). A new QB1 (Zach Wilson). A newfound hope for a brighter future for fans of the Green and White.
In its second season, the New York Jets' new in-house studio set the Bet MGM Studio recently received an upgrade with a new package of C300 Mark III cameras. (Photo Courtesy New York Jets)
Rebooting the team is not a new storyline for the Jets' in-house media team, JETS 360, but it's one they have handled masterfully in 2021, churning out an incredible list of content for fans and partners that take them inside the action with the new cast of stars at One Jets Drive.
The organization from ownership on down has been all-in on content ideas that we've had, says Chris Gargano, vice president and executive producer for the New York Jets. Whether its interviews, or an in-depth docu-series, or for social walking out onto the practice field, photoshoots, they are a really engaged group and they totally get, respect and support what we're trying to do as a content department.
In the season full of new, the growing team behind JETS 360 are also enjoying some new perks of their own. A new studio at the team's Atlantic Health Jets Training Center in Florham Park, New Jersey and a fresh arsenal of cameras are opening up creative outlets for more original storytelling.
The 1,000 square-foot studio is the current star, serving as the home for many of the team's marquee content series: particularly when it comes to their live offering. Officially named the BetMGM Studio, an official sports betting and gaming partner of the Jets - the space opened in August 2020 prior to the start of last season with the help of integration partner, Diversified, and has since received an upgrade to some key pieces of gear in year two, including a new collection of Canon C300 Mark III cameras. The package from Canon expands upon the team's existing relationship that includes cameras for ENG as well as working with Canon Professional services.
We couldn't be happier with them, says Gargano of the new Canon cameras. They have fit so well with the entirety of our technological upgrade and the creation of this studio. We consulted with them and they recommended this setup for us. They listened to our needs.
The Bet MGM Studio serves as the home for much of JETS 360's live programming, including pregame and postgame shows on game days. (Photo Courtesy: Dan Szpakowski, New York Jets)
The studio space was designed by Jack Morton Worldwide and features multiple shooting locations and LED screens. It's also backdropped by glass windows that offer open views to the Jets primary outdoor practice fields.
Gargano and his team had a previous studio that they worked from. That space has since been converted into a two-row control room designed to support the new BetMGM Studio. That control room is built around a Ross Carbonite production switcher, as well as a Ross Xpression graphics engine, the RTS ODIN digital intercom system, and the ETC Ion lighting console to control all of the studios LED customization packages. Behind the scenes with the studio is: Senior Manager, Studio Production Matt Sitkoff, Senior Manager, Digital Media Operations Tony Mancuso, Producer/Videographer Frank Lazar, Post-Production Engineer Austin Pikulski, Graphic Designer Tim Morgan, Studio Production Assistant Katie Weirdo, and Media Archivist Jack Mummert.
We see this studio as something that we cannot believe we did not have in the past, says Gargano. The versatility of the space has exceeded my expectations.
While flashy, the Bet MGM Studio is far from the only resource at the disposal of the Jets 360 team. The facility also houses 10 editing suites, in addition to 10 which are remote, all are tied to a centralized media asset management (MAM) system. Gargano also notes that the crew has also sharpened their work-from-home skills in light of everything that needed to get done over the past 20+ months of the pandemic.
Through the pandemic, we have been adaptable as a content unit and we've taken that ability to think in an innovative way into 2021 with how we're accessing and producing content, says Gargano. I could not be prouder of this group. It's just a fantastic group that is very, very passionate and committed to what we're doing.
That passion fuels an incredibly robust catalog of content produced by Jets 360 throughout the NFL season. The group is headed up by SVP, Communications and Content Eric Gelfand, Gargano and VP, Content Strategy and Marketing, Jessica Ciccone, the Jets content team delivers fans unparalleled, timely access through live programming, in-depth feature content, and wall-to-wall team coverage distributed across digital, social, broadcast and other content platforms.
A typical week includes everything from the team's highly-polished docu-series One Jets Drive presented by JetBlue, on-the-field-focused programming like press conferences and a weekly coach's show entitled Jets Gameday with Coach Saleh presented by FanDuel, live programming distributed across the team's social channels such as Practice Today presented by Sirius XM (hosted each Thursday), The Numbers Game, The Official Jets Podcast, The Game Preview Podcast all presented by Wynnbet, Inside the Jets presented by EY and pre-game and post-game shoulder programming on gamedays including Jets Pre
