
Fox Sports has been a pioneer in virtual reality for more than a year, working with VR-production partners to deliver live VR feeds from such events as the Bundesliga opener, U.S. Open, Big East Men's Basketball Tournament, and the Daytona 500. However, this weekend, Fox Sports is looking to bring live VR sports into the mainstream, delivering VR and interactive 360-video mobile experiences of Saturday's Ohio State-Oklahoma non-conference football showdown to all iOS and Android users without the need for special equipment or a pricey VR headset.
LiveLike has created a customized virtual suite as part of the Fox Sports VR experience for the Ohio State-Oklahoma game.
Fox Sports has partnered with LiveLike on the production and will present the live VR feed on its new Fox Sports VR app. With 95 million authenticated households having access to the new app on iOS and Android devices and no need for special equipment (the experience is available for cardboard headset or 360-degree mobile device in addition to Samsung's Gear VR headset), the Ohio State-Oklahoma game is expected to be the most widely available high-profile live VR sports coverage to date.
First, we are obviously reaching a larger audience [with this production], and we anticipate that this will give us a better sense of what the broader distribution looks like beyond just Gear VR [streaming], says Fox Sports SVP, Digital Platforms, Devin Poolman. The other aspect that we are learning ourselves as we go through this process is how making it available on iOS and Android devices will impact how [users experience it via] cardboard or the [360-degree-video] magic window' smartphone version without a headset.
The Fox Sports VR User Experience
Users can access the live Ohio State-Oklahoma VR feed by downloading and installing the Fox Sports VR app, powered by LiveLike, and signing in with their television-provider credentials (similarly to the Fox Sports GO TV Everywhere app). The VR feed can be viewed via the interactive, 360-degree viewing experience built specifically for mobile devices or with a Gear VR or cardboard headset. In addition to the live Ohio State-Oklahoma feed, users can view a VOD version of the Mexico-Venezuela Copa America group-stage match.
Entering the suite, viewers will have an overhead wide view of the entire field.
Entering the Fox Sports VR app puts the user inside a virtual suite at the stadium outfitted with Ohio State and Oklahoma design elements. Users can watch a wide-angle view of the game from the suite or choose among four additional on-field perspectives: one at each 20-yard line and one on each goalpost. An in-stadium videoboard plays the live Fox Sports television broadcast, allowing users the opportunity to watch the synchronized telecast simultaneously with VR content.
It's a very fun, rich environment that should give you the feeling of actually being at a VIP suite box overlooking the stadium, says Poolman. From there, you can jump into different camera views on the field and navigate how you want to watch the game. We also think the virtual Jumbrotrons with the broadcast feed are important. We think it's a great combination of experiencing what it's like to be at the game while having some of the elements of watching the game as you would traditionally on your couch.
Users also have an opportunity to see full rosters, schedules, and matchup stats from both teams on demand.
Inside the Production: A Quintet of Cameras, Immersive Audio on the Horizon
LiveLike and Fox Sports will deploy five Blackmagic Design URSA Mini cameras (4.6K Super35 image sensor) outfitted with panoramic lenses to capture a 180-degree view of the action on the field in front of the viewer. Since LiveLike provides the virtual-suite environment, it is not required to capture nearly 180 degrees of the stands - as is the case with many other VR productions. The five cameras will be positioned at high midfield, both 20-yard lines, and both goalposts.
LiveLike's onsite footprint is minimal, relying on a flypack to handle signal routing, augmented-reality graphics for the virtual-suite environment, and encoding for the streaming feeds.
Users can navigate around the virtual suite for different functions.
One of the things that makes VR very attainable is that you can take a huge show like this - and there are very few college-football shows that are going to be bigger than what we're doing on Saturday - and you are able to layer in a multicamera VR shoot without much impact [on the primary production], says Michael Davies, SVP, field and technical operations, Fox Sports. It's not like the days of 3D, where you had a second truck and additional camera positions and everything else. This is a fairly low-footprint operation. So we're able to do what we need to do without needing much real estate to do it.
Although Fox Sports is exploring the use of immersive-audio technology for future VR shows, the Ohio State-Oklahoma experience will feature the linear broadcast's audio.
[Immersive audio] is one thing that we're very excited about and looking very closely at but we are going to wait to kick off until next time, says Davies. The [linear-broadcast] audio is going to be great, especially if you're wearing headphones, with the game sound, commentators, and potentially a few other effects injected into the mix. But we've got a lot more room to grow in terms of audio. We're testing with several companies and are looking to expand that in the future.
VR Experience vs. 360 Mobile Experience
Although much of the focus in live sports production is on virtual reality, Poolman and company are equally excited about the potential of the 360-degree mobile-device viewing experience that does not require a VR headset.
We have discovered that there is
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
When MMA icons Ronda Rousey and Gina Carano meet inside the Hexagon at Intuit Do...
15/05/2026
Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...
15/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
15/05/2026
Rebranded show announced
Ahead of their 2026 return, Music Expo have announced that they have now officially changed their name to the MONO Music Conference...
15/05/2026
Fuzz pedal joins UK companys line-up
UK-based pedal makers Buzzing Bugs Audio Devices have recently unveiled their latest creation, the Bolster. Said to pay...
15/05/2026
Joint Statement: News Bargaining Incentive
28 April, 2026
Media releases
The vibrancy of Australian democracy relies on the robust and open exchange of new...
15/05/2026
Call it Deltavision, Australia's through to the Grand Final of this year'...
15/05/2026
Join Calrec at MPTS 2026 | May 13-14 | Stand A40 | Olympia, London We're looking forward to meeting up with customers and partners at this year's Media ...
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
15/05/2026
The six-part series is a co-commission with BritBox and Sony Pictures Television...
15/05/2026
Back to All News
A Mother, Two Daughters and One Big Scandal: Netflixs Crime-Co...
15/05/2026
Against that backdrop, IAB UK has added retail media to its Gold Standard. Jan Pitt, Commercial Director at ABC, spoke with Liv McCullagh, Retail Media Lead at ...