Sony Pixel Power calrec Sony

Our focus is on higher definition': Canon puts the spotlight on UHD


Canon UKs Tracey Fielden sits down with TVBEurope to discuss the companys support of the Commonwealth Games, its focus on higher resolutions, and plans around PTZ cameras

By Jenny Priestley

Published: August 3, 2022 Updated: August 5, 2022

Canon UK's Tracey Fielden sits down with TVBEurope to discuss the company's support of the Commonwealth Games, its focus on higher resolutions, and plans around PTZ cameras

target=_blank title=Share on LinkedIn class=share-linkedin>

Canon is the official imaging supporter at this year's Commonwealth Games, which means its supporting the event across multiple areas, including broadcast.

The company's technology is playing a crucial role in the capture and broadcast of the event. Its CJ15ex4.3B and UHD-DIGISUPER 111 (UJ111x8.3B) box lenses are being used by a range of rental companies to deliver 4K image quality at events such as the gymnastics, lawn bowls and netball.

According to Tracey Fielden, recently appointed country director, Imaging Technologies and Communications Group (ITCG) at Canon UK and Ireland, the spirit of the Games matches perfectly with Canon's own philosophy. The Games are trying join people together and create inspiration and a future for the younger generation, she tells TVBEurope.

That's at the heart of what Canon has always been about. Canon's Kyosei, for example, that philosophy that we all inhibit, is living and working together for the common good. So when the Commonwealth Games approached us about the sponsorship, we had an immediate affinity with what they wanted to achieve and what we already feel we do as an organisation on a daily basis. There were great synergies there.

Key to Canon's involvement is the opportunity to help engage with the next generation of not just athletes but creatives as well. We've been working The Young People's Programme and part of that is to use imaging technologies and printing technologies to unlock creativity within the younger generation, adds Fielden. We ran five school programmes over the course of the last month in Birmingham where we've worked in conjunction with the United Nations' Sustainable Development Goals, and we've set briefs around coming up with creative output or a creative media campaign using our cameras and technology.

Tracey Fielden That's among the grassroots things that we're doing to try and marry some key topics and trends that are very important to us, and give the younger generation the tools to do that. I'm really proud of that, she states.

Innovation is also a core focus (excuse the pun) for Canon, who have been developing their BCTV lenses for over 60 years. As we innovate in our technology space for broadcasters, it's about creating a lighter form factor, because obviously, there's perils of holding big camera equipment, explains Fielden. But it's also looking at that quality and looking at the resolution and the impact and creating more vivid footage so that spectators and viewers get crystal sharp images.

We're looking at the system, we're looking at the processor, we're looking at the lens, but more importantly for Canon, we're trying to look at it as an ecosystem. It's the sum of the parts rather than the individual components.

While Canon has continued to support the UK's film and TV industries throughout the pandemic with high-end cameras, one area where they're seeing a lot of traction is with pan, tilt and zoom (PTZ) cameras. We did a multi camera-operation where we looked at PTZ cameras along with some of our cinema EOS cameras and our broadcast equipment, and created a holistic multicam operation to enable our customers to still film remotely in the highest quality with as little intervention as possible, continues Fielden. We're investing in that technology more for the future so expect to see more from us.

From a broadcast perspective, we continue to evolve and to innovate. Earlier this year, we launched the UHD DIGISUPER 122 AF, and again, that was in response to what customers need around better processing power, but also better quality resolution. We've had a number of firmware updates as well. It's not just about new technology, but it's also about enabling some of our customers who have older equipment to benefit from some of the newer technologies' gains ,and by doing firmware updates we can kind of bring them on on par.

Fielden continues: If I look at some of our broadcast partners, we have a healthy pipeline, which is always good. And if I look at our BCTV figures and our pro-video numbers, they're up on last year. So that tells me from the sales perspective that we're doing well, and and that the demand is there. The UK has got a massive opportunity, we are this creative media hub, we're seen as leading within Europe.

Many of Canon's recent launches have been around 4K. That's because the company is currently concentrating on Ultra High Definition. We're looking at the definition if I'm honest, more than 4K or 8K, says Fielden. We're looking at all three components, whether you're talking camera, lenses, or display. By utilising all those components together, we feel that you'll get the best resolution and UHD quality at the end.

Some of the lenses that we've already launched have the potential and capacity to reach 8K. The EOS R5 C camera we launched recently is our first full frame camera with 8K. From an 8K perspective, it's on our radar. We've already started to launch some products to address it. But particularly within the broadcast space, we're more focused on the components and how they work together to provide a better output, whether you're looking at clarity of control, processing power, or display output
See more stories from tvb

More from TVB Europe


BBC Studioworks officially opens new Kelvin Hall production hub

The company has invested in the latest technology for the hub, including HD facilities, and high-quality audio equipment By Jenny Priestley Published: Septemb...


Meet the global head of customer success

Vizrts Vanessa Walmsley describes how shes inspired to work in the media industry by the people and their passion for the technology theyre creating By Contrib...


Sky extends Formula 1 rights deal across all its markets, will offer multi-screen and second-screen options

Sky also said viewers will be able to continue to watch every race in Ultra HD v...


Going over-the-top with OTT: The broadcasters' Catch 22

Thomas Bostr m J rgensen, CEO, Appear, queries whether broadcasters should go all in on the next generation, or maintain focus on their declining pool of tradit...


The Godfather director chooses virtual production for latest project

Francis Ford Coppola will use both traditional and virtual production for his latest film, Megalopolis By Jenny Priestley Published: September 29, 2022 Upda...


Sony launches new 4K Super 35 camera for future filmmakers

The camera includes a number of professional features such as Dual Base ISO, Log shooting modes, and user-imported LUTs By Jenny Priestley Published: Septembe...


Production boom helps generate record revenues for Bristol

Among the TV shows shot in the city during 2021-22 is the upcoming Doctor Who special, The Power of the Doctor By Jenny Priestley Published: September 28, 202...


Virtual production company Pixotope expands European footprint

Pixotope said the new partnerships reflect the increased global demand for high-level, virtual production technology By Jenny Priestley Published: September 2...


Blackmagic Design helps student filmmaker tackle men's mental health

From the Edge of the Clouds was shot in 1080p using Blackmagic RAW and edited and graded with DaVinci Resolve By Contributor Published: September 27, 2022 ...


Milk VFX moves into new Clerkenwell studio

New facility will act as a hub for the companys hybrid working set-up, and has capacity for 200 artist seats By Jenny Priestley Published: September 27, 2022 ...


DAZN agrees deal to acquire rival ELEVEN Sports

The deal will see DAZN gain the rights to top-tier football in both Portugal and Belgium, as well as its existing rights deals in Italy, German-speaking markets...


Meet the film editor

Currently editing season four of Bad Education, Christopher Chow reveals how he worked his way up from runner to camera operator to editor, and why he loves an ...


PwC: UK media companies hold their nerve during economic turmoil

Overall, PwCs report forecasts the UK M&E industry to grow at a compound annual growth rate of 4 per cent over the next four years, with revenues reaching 97 b...


Avid helps Ted Lasso, The Beatles: Get Back to Emmy Award wins

Other winners and nominees who relied on Avids Media Composer editing software included Barry, Stranger Things, Better Call Saul, Euphoria, Squid Game, Only Mur...


Meet the chief operating officer

Venugopal Iyengar, COO Digital at Planetcast International, explains why he loves working for a company that sits at the heart of an industry constantly in flux...


IMAX acquires streaming technology company SSIMWAVE

IMAX's technology and post production teams will work with SSIMWAVE's engineering team to develop new solutions for delivering IMAX-quality video experi...


Meet the director of product management

Ateliere Creative Technologies Eric Toulain discusses why the media industry is more fun than any other industry hes worked in, and even though its a big indust...


BFI pledges 7.3 million to support testing, development and delivery of new solutions for screen sector

Screen Culture 2033 details how the BFI aims to build a diverse and accessible s...


A timely migration to the cloud for motion compensated frame rate conversion

James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content B...


disguise announces cloud-based end-to-end remote collaboration solution

The solution will provide teams with all the apps required to store, preview and review high-resolution media, tag content and leave comments on projects in the...


Cooke Optics opens new UK production facility

The Crest Rise facility has been specifically commissioned to facilitate a fast introduction of the companys new S8/i FF T1.4 range By Jenny Priestley Publish...


Bertelsmann puts M6 up for sale following failed TF1 merger

Bertelsmann CEO Thomas Rabe said the company has been inundated with expressions of interest after the news that the merger with TF1 had been called off By J...


Video Europe adds Canon's CN8 lens to inventory

Video Europe said it expects to take delivery of the first 20 lenses at the end of November 2022 By Jenny Priestley Published: September 21, 2022 Video Eur...


25.2 million virtual production studio to open in Belfast in 2024

The 57,000 sq ft building will include two large-scale virtual production stages with in-camera visual effects stage, a motion capture stage, a 3D scanning stag...


Enfield-based London Film Studios officially opens its doors

The complex has been deliberately designed from a gaffer's perspective By Jenny Priestley Published: September 21, 2022 The complex has been deliberate...


Rise co-founder Carrie Wootten set for SMPTE honour

Oscar-winning director Ang Lee who will receive SMPTEs honorary membership because of his extensive pioneering innovation in deployment of new technologies to e...


Culture secretary re-examining business case' for privatising Channel 4

Michelle Donelan said the new government is making sure it agrees with the decision to privatise the broadcaster By Jenny Priestley Published: September 20, 2...


TF1, M6 abandon merger

In a statement, the companies said the French Competition Authority had failed to take into account the speed and extent of the changes sweeping through the Fre...


European Union proposes new rules for media company mergers

Should the Media Freedom Act make its way into law, it would require regulators to examine whether the merging companies would remain economically sustainable w...


Meet the research and development technical lead

Pebbles Edmund Lewry says anyone looking to enter the media industry should treat it with the same level of importance and curiosity as the software industry, a...


Watch: What caught our eye at IBC 2022

TVBEurope rounds up some of the technology that stood out to us at IBC 2022 By TVBEurope Staff Published: September 15, 2022 TVBEurope rounds up some of th...


Stephen Pagliuca appointed Deltatre chairman

He is co-chair of Bain Capital as well as managing general partner and co-owner of the Boston Celtics and Italian football club Atalanta By Jenny Priestley Pu...


Meet the creative director and producer

From reading comics as a kid, to directing feature films and TV projects for Disney, Hasraf HaZ' Dulull details why he loves the creative challenges offere...


UK's Film and TV Charity announces tools to help freelancers with cost of living crisis

The Charity has released three tools, including a budget planner, bills prioriti...


MRMC increases PTZ capabilities with acquisition of full Slidekamera product range

MRMC has already integrated its AI system Polymotion Chat with Slidekamera's...


IBC celebrates successful return

Pre-booking for IBC 2023 has already seen an extra hall added to next years footprint By Jenny Priestley Published: September 13, 2022 Updated: September 14...


Meet the head of studios

dock10s Andy Waters discusses the importance of mentoring, and why anyone looking to enter the media industry should be practising their skills on a mobile phon...


It's about the next stage of growth for us': Gravity Media's MD on the new White City Production Centre

TVBEurope talks to Gravity Medias managing director Ed Tischler about the compan...


I've never seen anything like this': Avid's Jeff Rosica on the changes going on in the media industry

Rosica was speaking at The Circle Societys Industry Leaders Panel Discussion at ...


Best of Show at IBC 2022 winners announced

The winning entries in the TVBEurope category of this years Best of Show at IBC awards programme have been revealed By TVBEurope Staff Published: September 11...


Spain's Atresmedia upgrades remote editing systems with Avid

The new agreement offers the broadcaster the immediate flexibility and scalability that the creative teams require to stay ahead of the shifting demand for cont...


Steve Kruger joins Gravity Media as executive director of technology

By Jenny Priestley Published: September 11, 2022 Updated: September 12, 2022 Former head of technology at ITV Studios Entertainment Steve Kruger has joine...


Is digitally-driven disruption in the media industry starting to slow?

Newly launched Content Connect Initiative plans to work with the media industry to explore perspectives on the evolution of the industry and the priorities for ...


September edition of TVBEurope out now

Our September 2022 issue offers the latest insight on UHD and HDR capabilities, as well as a look at he restoration of early Morecambe & Wise shows By TVBEurop...


Blackmagic debuts four new Ultimatte models

The Ultimatte 12 4K and Ultimatte 12 8K models feature advanced 12G-SDI connections so users can operate with current HD video formats as well as future Ultra H...


Sony updates VENICE 2 motion picture camera system

The VENICE Extension System 2 is a tethered extension system that allows the camera body to detach from the actual image sensor block with no degradation in ima...


Riedel acquires SimplyLive

The company said the acquisition underlines its commitment to keep bringing innovative and futureproof technologies and scalable workflows to its customers in t...


Grass Valley's Louis Hernandez: We have to support the communities that supported us'

Trade shows are fighting for the rights of an industry that we all care about B...


Broadcast industry supports Ukrainian women's football

The Go Fund Me page is aiming to help the team re-enter Ukraine and play in the upcoming season of the Ukrainian Women's Premier League By Jenny Priestley ...


If a single picture is worth 1,000 words, how valuable is video?

Andre Torsvik, VP marketing strategy and planning at Vizrt Group, argues that for broadcasters worldwide the competitive environment is increasing and the numbe...