
The new cutting-edge MASTER Series AF9 OLED and ZF9 LCD televisions from Sony mark a significant milestone in bringing the very best picture quality home by faithfully conveying the creators' intent.
Sony Europe announced two new television series, both offering unprecedented picture quality by virtue of employing multiple proprietary technologies and solutions with the next generation Picture Processor X1 Ultimate at the fore. The new AF9 OLED and ZF9 LCD TVs arrive as the MASTER Series - a name Sony reserves exclusively for its highest picture quality TV models. Sony's goal is to create a television capable of displaying images that faithfully convey the content creators' full intent and as such the MASTER Series provides picture quality approaching that of a professional-grade monitor in a motion picture production studio. Having developed and followed a very strict set of product evaluation criteria by its most experienced picture quality engineers, Sony is confident the flagship MASTER Series delivers the highest quality picture possible in a home setting.
Both the AF9 and ZF9 MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1 Ultimate. This processor plays a vital role in delivering the faithful picture in the MASTER Series. With a long history and expertise in developing professional cameras and monitors, Sony recognises that precision in the crafting of fine components of signal processing results in an immediately visible difference to the whole image. The Picture Processor X1 Ultimate can intelligently detect and analyse each object in the picture through Sony's new Object-based Super Resolution for exceptional accuracy and detail. Also, the Object-based HDR remaster has been notably updated and now allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture.
Sony has historically been working with the professionals. Together with Sony Pictures Entertainment, from making of a picture mode which meets the film creators' criteria in 2000 to the recent standardisation of HDR and bringing them into movie creation. For MASTER Series, in conjunction with Netflix, Sony is now introducing Netflix Calibrated Mode. This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for television in order to preserve the artists' creative vision and intent. By clicking one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their favourite TV series, films, documentaries and more on Netflix.
Also, the MASTER Series is ready*1 for CalMAN , the industry-leading display calibration software from Portrait Displays. CalMAN is widely used by professionals as a tool to ensure quality control of the strict requirements demanded by content creators in broadcast, production, and post-production. CalMAN eliminates the struggle of maintaining the picture quality throughout the life of the TV.
Innovation in TV picture, sound and design
The flagship AF9 TV comes equipped with the Pixel Contrast Booster, which is Sony's original panel controller for OLED. It maximises the dynamic range by widening the area of colour reproduction at high brightness. Pictures are enhanced with extra detail and texture.
The AF9 OLED TV has top-of-the-line sound quality thanks to its new Acoustic Surface Audio technology. Acoustic Surface was first introduced last year with the critically-acclaimed A1 series followed by the AF8 this year. The improved Acoustic Surface Audio gets an additional actuator in the centre of the screen and an extra subwoofer channel, totalling to a 3.2 channel sound system. The additional centre actuator acts just like centre speakers hidden behind an AT (acoustically transparent) screen which are found in cinemas. With the three actuators and two subwoofers facing sideways, the AF9 creates a rich sound field that greatly enhances the viewing experience. Also, the AF9 has a centre speaker mode that allows the Acoustic Surface Audio to be used as the centre speaker of a home theatre system.
The AF9, with its OLED display, represents a masterful fusion of the viewing and listening experience. And all this condensed into a single slate - the screen, with only a stand in the back to hold it up. Its shape and materials are imbued with softness, with a rounded bezel and fabric-covered rear stand. These characteristics allow the AF9 to exude an emphatic visual presence, while also blending into its surroundings.
The ZF9 LCD TV's new X-Wide Angle ensures the picture retains its quality regardless of the angle from which it is being watched. It enables a wider viewing angle that reduces colour shifts when viewing the screen off-axis, so that the colours stay true no matter the viewer's position. Together with X-Motion Clarity , which minimises motion blur without sacrificing screen brightness, it helps the ZF9 overcome the usual challenges LCD panels face.
The ZF9's bezel has a black, speckled finish like that of a DSLR camera, which stands out against the metallic look of the rest of the TV. The minimalistic look extends to the stands, which are simply moulded in aluminium.
Both the AF9 and ZF9 series are based on Android TV , which lets you explore a world of movies, music, photos, games, search, apps and more. The Voice Search function makes it remarkably easy to find content, ask questions and control the TV. With Chromecast built-in, you can effortlessly send content from your smartphone or tablet to the TV, while access to Google Play allows you to enjoy your favourite movies, TV shows, and games on your TV.
Using the Google Assistant with both the AF9 and ZF9 wil
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
03/11/2025
Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
03/11/2025
As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
03/11/2025
Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....
03/11/2025
In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...
03/11/2025
They've made that decision and ruined an awful lot of people's lives.
...
02/11/2025
Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
01/11/2025
Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
01/11/2025
How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
01/11/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
01/11/2025
tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
01/11/2025
CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
01/11/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...
01/11/2025
Michael Napodano Appointed New CEO Of Operative Media
Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...
01/11/2025
Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...
01/11/2025
Photo courtesy of Peacock and Sky
Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...
01/11/2025
NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
31/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
31/10/2025
While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
31/10/2025
The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
31/10/2025
CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
31/10/2025
NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
31/10/2025
While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
31/10/2025
Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...
31/10/2025
Back to All News
Family, Food, and Films: Netflix's Dining with the Kapoors...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
31/10/2025
Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...
31/10/2025
RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...
31/10/2025
RT selects Irish independent production company to produce Christian Worship on...
31/10/2025
Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...
30/10/2025
Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwid...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
30/10/2025
As the year comes to a close, we can feel the invigorating wind sweeping in for ...
30/10/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
30/10/2025
Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...
30/10/2025
MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...