Comscore and Marcus Theatres Announce Five-Year Extension for Cinema ACE and Enterprise Web Solutions

Comscore and Marcus Theatres Announce Five-Year Extension for Cinema ACE and Enterprise Web SolutionsRESTON, VA - January 14, 2026 - Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a five-year extension of its partnership with Marcus Theatres , the fourth-largest theatre circuit in the United States. The renewed agreement will continue to provide Marcus Theatres with Comscore's next-generation theatre and circuit management solutions Cinema ACE and Enterprise Web as part of Comscore's Hollywood Software Suite of Solutions.

Under the extended agreement, every Marcus Theatres location will continue to utilize Comscore's Cinema ACE theatre management system. The platform enables Marcus Theatres to connect auditoriums, centralize content management, and automate the transfer of features, trailers, and encryption keys. In addition, the agreement provides for continued use of Comscore's Enterprise Web circuit management application, which allows Marcus Theatres to streamline operations across the circuit and ensure every show plays out as planned.

We're proud to extend our longstanding partnership with Marcus Theatres, said Kim Lockhart, Vice President, Product Management, Comscore. Marcus has consistently demonstrated a commitment to innovation and operational excellence, and this renewal underscores our shared vision to advance theatre technology and deliver exceptional experiences for moviegoers nationwide.

Comscore's Cinema ACE and Enterprise Web platforms have become essential tools in our operations, said Mark Gramz, President of Marcus Theatres. By continuing this partnership, we're ensuring that our teams have the technology and insights needed to run efficiently, deliver a seamless guest experience, and stay at the forefront of exhibition innovation.

The five-year extension reinforces both companies' dedication to leveraging cutting-edge technology to optimize theatre operations and enhance the moviegoing experience. The agreement came into effect in September 2025.

About Comscore

Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With an unmatched data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging third-party source for reliable and comprehensive cross-platform measurement.

About Marcus Theatres

Marcus Theatres , a division of Marcus Corporation, is the fourth largest theatre circuit in the United States and currently owns or operates 985 screens at 78 locations in 17 states under the Marcus Theatres, Movie Tavern by Marcus and BistroPlex brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, X, Instagram, and TikTok.

Media

Marie Scoutas

Comscore, Inc.

press@comscore.com

LINK:	https://www.comscore.com/Insights/Press-Releases/2026/1/Comscore-and-M...
	See more stories from comscore

Most recent headlines