Industry leaders endorse ABC data alongside new Consumer Media Report

Key takeaways for this year's report include:

Call to action from the industry

Industry leaders from the IPA, ISBA and the PPA have penned a letter reminding the industry about the importance of certified data in supporting trusted ad trading.

The letter calls for buyers to support the use of trusted ABC data, and highlights how ABC delivers relevant insight into the market, shining a light as publishers adapt their strategies to meet changing consumer preferences.

You can read the full letter below or on the Consumer Media Report Page

Highlights from the data

Our report reveals how changing reader habits are reshaping a dynamic market. Here are some data highlights from 2024:

435,098,504 print and digital magazine copies went direct to consumers

This encompassed 43 market sectors, covered by 62 media owners

Digital copies continue to grow with an increase of 7% YoY*, reflecting evolving consumer habits

Subscriptions strong; representing 36% of total circulation

Digital subscriptions are up by 20% YoY*

67% of titles reported digital copies

*Titles reporting in 2024 and 2023

Go to our 2024 Consumer Media report to see all this plus more

(available to ABC members and paid data subscribers.)

The PPA reveals the power of published media brands

We're pleased to share another great insights piece from the PPA this year. Exploring the breadth and depth of opportunities offered by published media brands, it's clear that the quality extends beyond their partnership opportunities to the trustworthiness of their content and engagement of their audiences.

As Sajeeda Merali, CEO of the PPA says, That's why organisations like ABC matter, providing independent verification and insights that demonstrate how audiences genuinely engage with trusted editorial brands. Places where advertisers can safely share their products and services, and reach the right audience.

Publishers tell their story

Once again, the report landing page features direct links to publisher member websites, so buyers can learn more about the added value partnership opportunities available from different publishers.

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LINK:	https://www.abc.org.uk/news/abc-data/industry-leaders-endorse-abc-data...
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