M-Net Africa Announces New Categories for AMVCAs

M-Net Africa, the producers of AfricaMagic and the AfricaMagic Viewers Choice Awards (AMVCAs) has added new categories for the 2016 edition of the awards, in order to ease the entry process so that filmmakers across the continent can send in their works.

Speaking On preparation for next year's edition of AMVCAs in Nairobi, Kenya, Mrs. Margaret Mathore, channel head, Maisha Magic East, M-Net Africa, said the new categories are the best East African Movie, the best Southern African Movie and the best West African movie.

All these are voting categories, and will exist side by side with the best overall movie in Africa. This is indeed an exciting opportunity for East African filmmakers to not only submit their films, but also actively contribute to the retelling of the East African story through their craft.

Also, Njoki Muhoho, a renowned Kenyan film producer was unveiled as a new head judge for the AMVCAs 2016. On her part, Mrs. Mba-Uzoukwu, regional director, M-Net West Africa, said this region is an extremely important contributor to the African film and television industry and we continue to see an increase in the quantity and quality of works from here. We have come to encourage the filmmakers present to not only enter their works, but to also encourage their peers to do the same as the AMVCAs, besides being Pan African in nature, also celebrates the best of African entertainment content for the world to see.

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To enter for the awards, filmmakers who have produced and broadcast, or publically exhibited their works from October 1, 2014 to September 30, 2015 should prepare a two or three minute long show reel for an online submission. They must then log on to www.africamagic.tv and click on the AMVCA submission banner, which redirects to a submission page and is then filled, with the show reel uploaded.

Once successfully done, a unique reference number will be generated and allocated to each completed submission. Quoting this unique reference number, filmmakers can then send a hard drive of their submitted work to any one of the three different addresses, depending on their regions.

For East African entries, filmmakers should send in their entries to the head of Production, second floor, M-Net office, Local Productions Studio, Jamburi Grounds off Ngong Road, Nairobi Kenya. South African submissions should be sent to the head of Production, Magic Centre, 137 Bram Fischer Drive, Randburg, South Africa while West African submissions should be sent to MSSL Local Productions, 1652, Olosa Street, Victoria Island, Lagos, Nigeria. Also, entries for the AMVCAs are open until the 30, October, 2015.

http://africamagic.dstv.com

Also speaking at the event, the new head judge, spoke from the perspective of having participated in the judging process of the three previous editions, whilst challenging East African filmmakers to take advantage of the new entry process and show the rest of Africa just how rich and exciting the region's contents are.

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