Home at Intuit Dome, Part 2: Traditional Production Blends With New-Age Game Presentation for Reimagined Fan Experience In-venue team works with marketing, creative to wow the Clippers faithful By Kristian Hern ndez, Senior Editor
Tuesday, October 29, 2024 - 1:02 pm
Print This Story | Subscribe
Story Highlights
T-shirt cannons. A Roman Colosseum-style lower bowl. Decibel meters on every seat. These are but three elements of an enhanced game-day atmosphere at the new Intuit Dome. Technological innovation is a hallmark of the Los Angeles Clippers' revamped in-venue production, and the advanced workflows have opened the door to a fully immersive production.
[Executive Producer/Showrunner] Payden [Adams] has creative control of our game-day show, says Jason Lemiere, director, broadcasting, Los Angeles Clippers. Along with [Director, Game Presentation] Jared [Ponce], the two of them came up with a vision of how they want to present it, and I'm here to make sure that their content is loaded and played out correctly.
Merging Old and New: Tech Boosts In-Game Interactivity Advised by CMO Claudia Calderon and given executive sign-off by Owner/Chairman Steve Ballmer and Halo Sports and Entertainment CEO Gillian Zucker, the game-presentation department has all the tools to develop a mind-bending run of show. No storyline or enhancement is off the table, and, following the lead of Ballmer's adventurous and bold risk-taking, Adams and Ponce have taken every detail into consideration.
We're going to make some mistakes on this, says Lemiere, and some of this stuff's not going to work the way we want it to, but Steve's giving us the opportunity to fail at some things until we can get it right. We're definitely going to take some chances.
Click HERE for Part 1 and HERE for Part 3 of our three-part breakdown of Intuit Dome
On the outside looking in, the newly available technology is an immense upgrade from what the NBA franchise worked with at its former home, Crypto.com Arena. The previous digs outfitted the arena with new ribbon boards and end-wall displays in 2022 and a new six-display, 5,500-sq.-ft. centerhung this past summer, but, at nearly a quarter of a century, the in-venue show relied heavily on traditional activations. The club is learning from previous seasons, building on those shows, and merging the lessons with technology. For example, content is being generated around a gaming pad installed on each fan's armrest.
The Intuit Dome Halo Board during Opening Night, the Los Angeles Clippers vs. Phoenix Suns on Oct. 23
The biggest thing that we've demonstrated is our ability to interact with the fans, says Lemiere. When we do trivia on the Halo Board, we can pinpoint down to the specific seat who submitted the correct answer the fastest. We also have games that get the entire building involved. That flexibility allows us to come up with a ton of elements for fun.
Also enabling interactivity is the infusion of real-time data and statistics on the videoboard. For the Clippers' Stats Break during every timeout, fans can view a dynamically controlled selection of real-time stats powered by Mixon Digital: for example, true shooting percentage, effective field-goal percentage, and offensive and defensive ratings.
Graphics Overhaul: Creative Team Adapts to New Clippers Branding Moving into a new home was the perfect time for a new brand identity. Letting go of the basketball-focused design and bold-typeface lettering, the organization dove head first into nautical theming with a navy-blue base and shipping and navigational iconographic. The shift in logos and branding celebrates a new era, but, from a production perspective, the creative team needed to create an entire new suite of videoboard graphics with the help of Ross Video.
That was a heavier lift in the offseason, says Lemiere. Every team does some sort of refresh before every season, but all of our elements had to be rebuilt from scratch.
The Los Angeles' Clippers in-venue show is anchored by 33 cameras, including eight Sony UHD standard-frame-rate cameras, three Sony UHD wireless cameras, and two Sony UHD high-frame-rate cameras at 4X speed.
From lower thirds and headshots to sponsored content and scorebugs, the package was changed from top to bottom. Once the base layer of the package was created, designers worked on building each piece. The only problem was that the slightest error could require a graphic to be re-rendered - which, given the massive size of the videoboard, would take six to 10 hours.
We have a main system for rendering but also multiple backups, Lemiere explains. We have multiple systems in place for both sides of the videoboard. There might be some outages that come with a new LED display, but the only thing that would cause a complete showstopper would be power failure.
PixMob LED technology is deployed at every seat for synchronized lighting in the venue.
With a venue in its infancy, the Clippers have the possibility of correcting any faults on the tech side. In addition, they can learn fans' tendencies and alter their script. I see a lot of people looking up at the Halo Board and then down at the court to watch the action, says Lemiere. The more games we get under our belt, the more we'll be able to track that activity [to refine our show].
Pulling in the Fan Early: The Work Starts When Fans Park Their Car Although the Halo Board is the centerpiece of game presentation, fans aren't necessarily instructed when to look up at the LED display. At base, the Halo Board is a videoboard and the activity in the lower bowl a run of show. The particularly memorable aspect of the Intuit Dome is the creative team's ability to take the emotions that the Halo Board gives patrons and extend that feeling to before attendees walk thro
More from Sports Video Group
02/06/2026
Tennis Channel has completed a transition from satellite-based distribution to a...
02/06/2026
Daktronics has announced the 2026 High School Video Summit, a two-day educational event for high school educators and student production teams, taking place Jun...
02/06/2026
Fandango will bring Telemundo's live Spanish-language coverage of the FIFA W...
02/06/2026
All Women's Sports Network (AWSN) has announced the live television schedule...
02/06/2026
Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Eurolea...
02/06/2026
NHL Network's 2026 Stanley Cup Final coverage began June 1 with NHL Tonight: Stanley Cup Final Media Day from the Carolina Hurricanes' Lenovo Center at ...
02/06/2026
Matrox Video has announced the Maevex MGX Series, a lineup of IPMX-ready video e...
02/06/2026
Marshall Electronics will exhibit at InfoComm 2026 (Booth C7521), showcasing a lineup of 4K and HD compact POV cameras for corporate, education, hospitality, wo...
02/06/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
02/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026 (Booth C50...
02/06/2026
Advanced Systems Group (ASG) has announced the promotion of Joe Marchitto to Western Regional CTO. In his new role, Marchitto will oversee system design across ...
02/06/2026
The NHL has announced that Brothers Osborne will headline a free outdoor concert...
02/06/2026
CP Communications has announced the appointment of its first two female executives in the company's 40-year history. Tabitha Coleman has been named Vice Pre...
02/06/2026
The Lighting Design Group (LDG) has announced the completion of Studio C at Yahoo's headquarters at 770 Broadway in Manhattan. The studio launched April 24 ...
02/06/2026
Zee Entertainment Enterprises Ltd. (Z) has announced a partnership with FIFA to broadcast FIFA World Cup 2026, FIFA World Cup 2030, FIFA Women's World Cup 2...
02/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
02/06/2026
The department is broadcasting NCAA Baseball Super Regionals at Plainsman Park this weekend
Broadcast and production crews at Division I institutions are busy ...
02/06/2026
The initiative is extends beyond the league's arenas to team training rinks,...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
Home at Intuit Dome, Part 2: Traditional Production Blends With New-Age Game Presentation for Reimagined Fan Experience In-venue team works with marketing, creative to wow the Clippers faithful By Kristian Hern ndez, Senior Editor 
